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All Journal Jurnal Manajemen Dirgantara Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekuilnomi PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Ekonomics, Finance, and Management Studies
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Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Transportation

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Pengaruh Kualitas Pelayanan Terhadap Niat Membeli Kembali Yang Dimediasi Oleh Kepuasaan Maghfiroh Imam Nur Ramadhani; Soepatini
Jurnal Ekuilnomi Vol. 5 No. 1 (2023): Jurnal Ekuilnomi Vol 5 No 1 Mei 2023
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/ekuilnomi.v5i1.835

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Kualitas Pelayanan Terhadap Niat Membeli Kembali Yang Dimediasi Oleh Kepuasan pada toko gudang keramik Surabaya. Penelitian ini termasuk kedalam penelitian kuantitatif. Populasi penelitian ini adalah konsumen toko gudang keramik Surabaya. Sampel yang terkumpul dalam penelitian ini yaitu sebanyak 130 responden. Data yang digunakan adalah data primer dimana data diperoleh dari jawaban responden melalui kuesioner yang telah diberikan. SmartPLS 3.0 digunakan dalam penelitian sebagai alat bantu analisis. Hasil penelitian ini menunjukkan bahwa (1) Pelayanan Konsumen memiliki pengaruh positif dan signifikan terhadap Kepuasan. (2) Security memiliki pengaruh positif dan signifikan terhadap Kepuasan. (3) Fulfilment memiliki pengaruh positif dan signifikan terhadap Kepuasan. (4) Kepuasan memiliki pengaruh positif dan signifikan terhadap Niat Membeli Kembali (5) Variabel Kepuasan mampu memediasi hubungan antara variabel Pelayanan Konsumen, Security dan Fulfilment terhadap variabel Niat Membeli Kembali.
Pengaruh Customer Review dan Influencer Review terhadap Purchase Intention pada Wisata Umbul Kemanten Devayanti Arnantika; Soepatini
Jurnal Manajemen Dirgantara Vol 17 No 1 (2024): Jurnal Manajemen Dirgantara, Juli 2024
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v17i1.1132

Abstract

The growing internet technology makes it easier to promote or introduce a product such as through social media with the aim of increasing consumer purchase intention. In this digital era, consumers often look at other customer reviews or reviews from an influencer before making a purchase decision. These reviews are considered important and also useful. By using trust as a moderating variable, this study examines the effect of customer reviews and influencer reviews on purchase intention on Umbul Kemanten tours. This research is quantitative research. The population in this reseacrh were residents of Greater Solo with a sample of 221 respondents were selected through the use of non-probability sampling methodology with purposive sampling type. Using the SmartPLS version 3.0 program, the partial least square (PLS) approach of the structural equation model (SEM) was applied to analyze the data in this study. The data analysis technique goes through several stages, namely validity test, reliability test, R-square test, predictive relevance test (Q2), model fit test and hypothesis testing. The findings of this study indicate that customer and influencer reviews have no impact on purchase intention. The trust variable moderates the effect of customer reviews and influencer reviews on purchase intention on Umbul Kemanten tours and has a positive direct effect.
Pengaruh Pandangan Hidup Materialisme Terhadap Niat Menyewa Yang Dimediasi Sikap, Norma Subjektif Dan Kontrol Perilaku Yang Dirasakan Novi Rahmawati; Soepatini
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.7949

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh pandangan hidup materialisme terhadap niat menyewa yang dimediasi oleh sikap, norma subjektif, dan kontrol perilaku yang dirasakan dalam konteks penyewaan busana pengantin. Pendekatan kuantitatif digunakan dengan pengumpulan data dari 144 responden melalui teknik purposive sampling dan dianalisis menggunakan Structural Equation Modeling (SEM) dengan SmartPLS. Hasil penelitian menunjukkan bahwa pandangan hidup materialisme berpengaruh signifikan terhadap sikap, norma subjektif, kontrol perilaku yang dirasakan, dan niat menyewa. Sikap juga memediasi pengaruh norma subjektif dan kontrol perilaku terhadap niat menyewa. Temuan ini mendukung kerangka Theory of Planned Behavior (TPB), dengan menekankan pentingnya faktor psikologis dan sosial dalam membentuk perilaku konsumen. Penelitian ini memberikan kontribusi terhadap strategi pemasaran di industri penyewaan busana dengan menanggapi konsumerisme materialistik serta memberikan rekomendasi praktis dalam mendorong konsumsi fesyen berkelanjutan melalui layanan sewa. Pemahaman terhadap faktor-faktor ini penting bagi penyedia layanan untuk menarik dan mempertahankan pelanggan
Pengaruh Customer Engagement Terhadap Brand Loyalty pada Platform Booking.Com yang Dimediasi oleh Brand Attechment dan Customer Trust Kartika Sari Artamevia; Soepatini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.6751

Abstract

This study aims to examine the effect of customer engagement on brand loyalty on the Booking.com platform, with brand attachment and customer trust as mediating variables. The research method used is a quantitative causal approach, utilizing primary data obtained through an online questionnaire from Booking.com users in Indonesia who meet the sample criteria. Data analysis was conducted using Structural Equation Modeling (SEM) with Partial Least Square (PLS) model evaluation via SmartPLS 3 software. The results show that customer engagement has a positive and significant effect on brand loyalty, brand attachment, and customer trust. Brand attachment and customer trust also serve as mediators that strengthen the relationship between customer engagement and brand loyalty. This study suggests further research by expanding the sample and adding relevant variables, as well as for companies to enhance customer engagement through personalization and loyalty program reinforcement.
Pengaruh Kepuasan Pelanggan dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dimediasi oleh Nilai Layanaan yang Dirasakan, Citra Perusahaan, dan Reputasi Perusahaan Aldara Syafa'a Maristha; Soepatini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 2 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i2.7052

Abstract

This study analyzes the effect of customer satisfaction and service quality on customer loyalty in GO-JEK, mediated by perceived value, corporate image, and corporate reputation. The sample consists of 150 respondents aged over 17 years and Gojek users. Data were collected using a closed-ended questionnaire with a five-point Likert scale and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with SmartPLS 3. The results show that customer satisfaction, service quality, corporate image, and corporate reputation positively affect Gojek customers' perceived value. Corporate image also directly influences customer loyalty, while corporate reputation is not significant. Perceived value enhances customer loyalty. Service quality and corporate image act as mediators in this relationship, whereas customer satisfaction and corporate reputation do not mediate the effect.  
Pengaruh Brand Consciousness, Brand Awareness, Brand Nationality Terhadap Loyalitas Generasi Z yang Dimoderasi Brand Schematicity Faizal Musthofa Zinka Ahmad Syah; Soepatini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.9569

Abstract

This study aims to analyze the influence of brand consciousness, brand awareness, and brand nationality on brand loyalty of Generation Z, with brand schematicity as a moderating variable. UNIQLO, as a fast fashion brand from Japan, was chosen because of its popularity in Indonesia, especially among Generation Z who are known to be technology-savvy, selective about brands, and oriented towards values and self-identity. This study uses a quantitative approach with a survey method of 101 Generation Z respondents in the Solo Raya area who have purchased UNIQLO products. The sampling technique is purposive sampling. Data analysis was carried out using SEM-PLS with the help of SmartPLS 3.0 software. The results of the study indicate that brand consciousness, brand awareness, and brand nationality have a positive and significant effect on brand loyalty. In addition, brand schematicity is proven to strengthen the relationship between the three variables and brand loyalty, indicating that individuals with high brand cognitive schemas tend to be more loyal to brands that match their personal image and values. The coefficient of determination (adjusted R²) value of 83.8% indicates that this model has high predictive power on brand loyalty. These findings provide theoretical contributions to the consumer behavior literature as well as practical implications for fashion brand marketing strategies. Companies are advised to prioritize emotional values and identity in brand communications to build stronger engagement with Generation Z consumers.
Pengaruh Konten Online Terhadap Niat Perilaku Wisatawan pada Wisata Solo Safari yang Dimediasi oleh Kepuasan dan Interaksi Pemasaran Digital Galih Ratnaning Tyas; Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6750

Abstract

This study aims to examine the effect of online content on tourist behavior intention at Solo Safari, mediated by satisfaction and digital marketing interaction. The research method used is a quantitative causal approach with primary data collected through online questionnaires distributed to tourists who visited Solo Safari in the past 3 months and interacted with posts on Instagram. The sample was selected using purposive sampling, and the number of respondents was calculated between 125 to 250 individuals. Data analysis was performed using Structural Equation Modeling (SEM) with SmartPLS 3 software. The results show that online content positively and significantly influences satisfaction, revisit intention, digital marketing interaction, and E-WOM, both directly and through satisfaction as a mediator. The study suggests focusing on content that enhances visitor satisfaction and improving the questionnaire design in future research.
Pengaruh Social Media Usage Terhadap Green Purchase Intention Dendan Attitude, Perceived Behavioral Control, dan Subjective Norms Sebagai Variabel Mediasi Pada Produk Sepeda Listrik Geryan Setyawan; Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7130

Abstract

This study aims to examine the impact of social media use on the intention to purchase eco-friendly products, particularly electric bicycles, through the application of the Theory of Planned Behavior (TPB) as the research framework. The factors analyzed encompass attitude, subjective norms, and perceived behavioral control as mediators in the impact of social media on purchase intention. This study utilizes a quantitative methodology with an explanatory framework, collecting data via a survey of university students in the Soloraya region who are knowledgeable about electric bicycles. The study's findings demonstrate that social media significantly influences attitude, perceived behavioral control, and subjective standards, subsequently impacting the intention to purchase environmentally friendly products. The analysis indicates that attitude and perceived behavioral control can mediate the influence of social media on purchase intention, although subjective norms do not exert a significant effect. These findings underscore the significant influence of social media in augmenting the intention to acquire ecologically sustainable products, notably electric bicycles, among university students.
Pengaruh Identity Based Attachment terhadap Brand Loyalty yang dimediasi oleh Emotion Based Attachment dengan Customer Experience sebagai Moderasi pada Restoran McDonal’s Anya Aisha Yunanta; Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7577

Abstract

This study examines the effect of identity-based attachment on brand loyalty, mediated by emotion-based attachment and moderated by customer experience in McDonald's restaurants. A quantitative approach using Structural Equation Modeling (SEM) with SmartPLS 3 was employed. Data were collected through an online questionnaire using a Likert scale, involving 145 respondents who had purchased McDonald's within the last three months. The findings indicate that identity-based attachment significantly influences brand loyalty, mediated by emotion-based attachment. However, customer experience does not strengthen the relationship between emotion-based attachment and brand loyalty. The study's limitations include the sample size and distribution. Future research should expand respondent coverage and include additional variables to enhance analytical depth.
Pengaruh Jarak Psikologis Sosial dan Upaya Kognitif terhadap Niat Membeli Produk Fashion Uniqlo dengan Mediasi Nilai yang Dirasakan Rasheesa Reegia Aulia Putri; Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.9398

Abstract

This study aims to analyze the influence of social psychological distance and cognitive effort on the purchase intention of Uniqlo fashion products on Instagram, with perceived value as a mediating variable. A quantitative approach was employed, involving 132 respondents selected through purposive sampling. Data analysis was conducted using Partial Least Squares (PLS) with SmartPLS 3.0. The results show that social psychological distance and cognitive effort have a significant positive effect on perceived value and purchase intention. Perceived value also has a positive effect on purchase intention. However, perceived value does not significantly mediate the relationship between social psychological distance and cognitive effort and purchase intention. This study contributes to the digital marketing literature by identifying the role of psychological and cognitive perceptions in online fashion purchasing behavior.
Co-Authors Aldara Syafa'a Maristha Anya Aisha Yunanta Arfian Noer Ramadhani Devayanti Arnantika Faizal Musthofa Zinka Ahmad Syah Galih Ratnaning Tyas Geryan Setyawan Kartika Sari Artamevia Maghfiroh Imam Nur Ramadhani Mahenti Endrawati Novi Rahmawati Rasheesa Reegia Aulia Putri