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All Journal Nazharat: Jurnal Kebudayaan English Language, Linguistics, Literature, and Education Journal: ELLTURE JOURNAL
Chandri Febri Santi
UIN Sulthan Thaha Saifuddin Jambi
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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CRITICAL DISCOURSE ANALYSIS AT INSTAGRAM’S CAPTION IN ADVERTISEMENT OF PONDS Lucia Putri; Diana Rozelin; Chandri Febri Santi
Nazharat: Jurnal Kebudayaan Vol 26 No 02 (2020): NAZHARAT: Jurnal Kebudayaan
Publisher : Fakultas Adab dan Humaniora UIN Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/nazharat.v26i02.33

Abstract

Critical discourse analysis (CDA) provides theories and methods for the empirical study of the relations between discourse and social and cultural developments in different social domains. CDA is not only a description and interpretation of discourse in context, but also offers an explanation of why and how discourses work. The writer interests in discussing Critical discourse analysis (CDA) because by using the critical discourse analysis (cda) this can express how community ideology about an event. The aims of the research are : (1) to elaborate of textual features of the advertisement, (2) to find out of discursive thecnique of the advertisement, (3) to find out social feature of the adevertisement. In this research, the writer applies the theory of Fairclough with three dimensional models by as supporting theory to answer the problem of the research. This research is qualitative research that focused on qualitative research by Hill Way in Kaelan and uses technique purposive sampling by Sugiyono. The writer found on the research that: (1) there are four textual features in the advertisement, (2) the tecniques of discursive found in the advertisement are two tecniques, with celebrity endorsement and scientific evindence, (3) to know how ideology and consumers views of this advertisement
Semiotic Signs In Walt Disney’s Selected Movie Posters In 2018 diana rozelin; chandri febri santi; niaturrahmah
English Language, Linguistics, Literature, And Education Journal Vol 1 No 2 (2019): English Language, Linguistics, Literature, And Education Journal (ELLTURE JOURNAL
Publisher : English Literature Department, Adab and Humanities Faculty

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Abstract

This research analyzes the semiotic sign in selected posters of walt Disney in 2018, and the selected posters are Avengers Infinity War, Christoper Robin, Marry Poppins Returns, the Black Panther, The Incredibles 2, The Nut Cracker And The Four Realms. The semiotic sign is a sign that analyzes by semiotic theories. The purpose of the research are to know the classification of sign with Charles sanders pierce semiotic theory, the meaning of sign by roland barthes, then the correlation between visual and verbal sign with Gillian dyer theory. This research uses the qualitative descriptive method as reflected by this thesis which explained descriptively. The writer also uses the comparative method in order to compare the diversities in the posters in conclusion. The classification of signs are including Representment: qualisign, sinsign, and legisign. Object: icon, index, and symbol. Interpretant: dyme, dicent, and argument. The meanings are including denotative, connotative and myth. The writer also found the correlation between visual and verbal sign in those six posters.
Claused Used In Testimonials Duolingo Application: Systemic Functional Linguistics Analysis Aurora Horinza; diana rozelin; chandri febri santi
English Language, Linguistics, Literature, And Education Journal Vol 2 No 1 (2020): English Language, Linguistics, Literature, And Education Journal (ELLTURE JOURNAL
Publisher : English Literature Department, Adab and Humanities Faculty

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Abstract

The aims of this research are: (1) to find out the types of mood in testimonials Duolingo app, (2) to know the structure mood in testimonials Duolingo app, (3) to find out the types of topical theme in testimonials Duolingo app. In this research, the writer applies the theory of Systemic Functional Linguistics by M. K. Halliday. This research is qualitative research that focused on qualitative research by Creswell in and uses descriptive method by Denzin and Lincoln. The writer used documentation technique for collecting data. The writer used content analysis for technique of analysis. The writer found on the research that: First, there are three types of mood that found in testimonial Duolingo app, which are: Declarative Mood, Imperative Mood and Interrogative Mood. Second, the structure of Mood are the clause that found indicates as the form of Mood element and Residue Element. Third, the writer found two the types of topical theme in testimonial Duolingo app, which are: Unmarked Topical and Marked Topical, Marked topical theme is mostly appear in testimonial Duolingo app.
Co-Authors Aurora Horinza Diana Rozelin Lucia Putri niaturrahmah