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All Journal Jurnal Manajemen Jurnal Bina Akuntansi Asian Journal of Social and Humanities
Sugiarto Sugiarto
Sekolah Tinggi Pariwisata Ambarrukmo
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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EVALUASI KINERJA TATA KELOLA CURUG CIBEREUM BERBASIS INDIKATOR-INDIKATOR SAPTA PESONA Fongnawati Budhijono; Sugiarto Sugiarto; Januar Wahjudi; Sutrisno Sutrisno; Muhammad Fuad
Jurnal Bina Akuntansi Vol 10 No 2 (2023): Jurnal Bina Akuntansi Volume 10 Nomor 2 Juli Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jba.v10i2.456

Abstract

The contribution of the tourism industry to the Indonesian economy is increasingly being taken into account. Agrotourism has the potential to contribute significantly in advancing Indonesian tourism. Indonesia's agro-tourism potential is huge due to it being supported by the richness and diversity of agriculture, fisheries, plantations, animal husbandry, and forestry. This research was conducted at Cibereum Waterfall located in the Gede Pangrango National Park area, West Java, Indonesia. This study aims to examine the governance performance of CibereumWaterfall in relation to the indicators of Sapta Pesona (tourism seven charms).The novelty of this research is to formulate Sapta Pesona indicators of Cibereum Waterfall. This study used a mixed research method QUAN+ qual. Data were taken using multistage sampling with the Concurrent Triangulation Strategy, involving 560 research respondents and 16 informants. By using Performance – Importance analysis the research found that there are 11 indicators of Sapta Pesona that require immediate improvement. The performance of Safe, Memories, Friendly and Clean elements of Sapta Pesona must be further improved to answer the needs of tourists. The functions of governance that still need attention to improve are Supervision, Managerial, Compliance and Monitoring.
Building Homestay User Loyalty with Operational Risk Management Mediated by Satisfaction Dwiyono Rudi Susanto; Sugiarto Sugiarto; Amin Kiswantoro; Tonny Hendratono; Sony Heru Priyanto; Fongnawati Budhijono; Nur Rohman
Jurnal Manajemen Vol. 29 No. 1 (2025): February 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i1.2526

Abstract

Tourists' increasing interest in homestays requires operational risk management for the homestays' sustainability. This study confirms the reliability of homestay operational risk management indicators, tested in Wukirsari tourist village, Yogyakarta, and Dieng tourist village, Central Java. The research respondents were homestay users with experience staying in homestays in both locations. Multi-stage sampling techniques collected data. This mixed-method study used a sequential explanatory design. The structural Equation Model analysed the relationship between Operational Risk Management and Loyalty mediating by satisfaction. Empirical data found that homestay user satisfaction was significantly positively influenced by the performance of operational risk management implemented in homestays in two research locations. It was discovered that satisfaction among homestay users significantly positively influenced their loyalty. Success in satisfying homestay users increases the intention of homestay users to revisit and recommend the homestays they have used to others.
Trends of Lifestyle and Motivations of Gold Dragon Nightclub Visitors in Yogyakarta in Enjoying Nightlife Tourism Fera Dhian Anggraini; John Joi Ihalauw; Tonny Hendratono; Sugiarto Sugiarto; I Ketut Suardana
Asian Journal of Social and Humanities Vol. 3 No. 5 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i5.501

Abstract

This study explores the potential for a hybrid laundry service to address the unique challenges faced by the area’s predominantly student population. With students juggling academic and extracurricular commitments, the demand for convenient, reliable, and affordable laundry services remains unmet by existing providers, which are often criticized for delays, inconsistent quality, and limited accessibility. Through surveys, interviews, and the application of strategic frameworks such as the Segmenting-Targeting-Positioning (STP) model, Value Proposition Canvas, and Porter’s Five Forces, this research identifies key functional needs, such as affordability and speed, alongside emotional preferences like reliability and personalization. The findings highlight a significant market opportunity for a hybrid laundry service that integrates conventional full-service options with self-service facilities to offer flexibility, efficiency, and customer satisfaction. Additionally, a phased marketing strategy encompassing awareness, consideration, and conversion is proposed to effectively engage and retain the student demographic. This study concludes that a strategically designed and marketed hybrid laundry service can bridge gaps in affordability and quality, delivering a sustainable and impactful solution for the Jatinangor market.
Co-Authors Amin Kiswantoro Dwiyono Rudi Susanto Fera Dhian Anggraini Fongnawati Budhijono Fongnawati Budhijono I Ketut Suardana Januar Wahjudi John Joi Ihalauw Muhammad Fuad Nur Rohman Sony Heru Priyanto Sutrisno Sutrisno Tonny Hendratono Tonny Hendratono