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All Journal Asian Journal of Social and Humanities Ulil Albab
Tonny Hendratono
Sekolah Tinggi Pariwisata Ambarrukmo
Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Trends of Lifestyle and Motivations of Gold Dragon Nightclub Visitors in Yogyakarta in Enjoying Nightlife Tourism Fera Dhian Anggraini; John Joi Ihalauw; Tonny Hendratono; Sugiarto Sugiarto; I Ketut Suardana
Asian Journal of Social and Humanities Vol. 3 No. 5 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i5.501

Abstract

This study explores the potential for a hybrid laundry service to address the unique challenges faced by the area’s predominantly student population. With students juggling academic and extracurricular commitments, the demand for convenient, reliable, and affordable laundry services remains unmet by existing providers, which are often criticized for delays, inconsistent quality, and limited accessibility. Through surveys, interviews, and the application of strategic frameworks such as the Segmenting-Targeting-Positioning (STP) model, Value Proposition Canvas, and Porter’s Five Forces, this research identifies key functional needs, such as affordability and speed, alongside emotional preferences like reliability and personalization. The findings highlight a significant market opportunity for a hybrid laundry service that integrates conventional full-service options with self-service facilities to offer flexibility, efficiency, and customer satisfaction. Additionally, a phased marketing strategy encompassing awareness, consideration, and conversion is proposed to effectively engage and retain the student demographic. This study concludes that a strategically designed and marketed hybrid laundry service can bridge gaps in affordability and quality, delivering a sustainable and impactful solution for the Jatinangor market.
Pengaruh Citra Destinasi, Nilai Produk dan Kualitas Layanan Terhadap Kepuasan Wisatawan Di Museum Sonobudoyo Yogyakarta Putri Pebriani; Nining Yuniati; Tonny Hendratono
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 7: Juni 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i7.1763

Abstract

Yogyakarta is known as a city with history and culture that is strongly connected with Javanese ancestral values, there are more than 10 (ten) museums in Yogyakarta. The Sonobudoyo Museum is one of the historical tourist destinations in Yogyakarta which has experienced a very productive decline in tourist visits from the 2017-2021 period. The purpose of this study was conducted to determine the effect of destination image, product value, and service quality on tourist satisfaction at the Yogyakarta Sonobudoyo Museum. The sampling technique used purposive sampling with a total of 256 respondents, the data collection instrument used a questionnaire with a Likert scale. Analysis was performed using multiple linear regression, as well as significant tests (t test and F test). The conclusion from this study is that there is an influence of destination image, product value, and service quality on tourist satisfaction at the Sonobudoyo Museum. The correlation coefficient shows that there is a quant relationship between variable X and variable Y.
Co-Authors Fera Dhian Anggraini I Ketut Suardana John Joi Ihalauw Nining Yuniati Putri Pebriani Sugiarto Sugiarto