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All Journal Jurnal Cahaya Mandalika JURNAL KOMUNIKASI DAN BISNIS Infomans: Jurnal Ilmu-ilmu Informatika dan Manajemen
Yulia Sariwaty, Yulia
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PEMANFAATAN MARKETPLACE SHOPEE SEBAGAI MEDIA KOMUNIKASI PEMASARAN TOKO PUTRI INDAH Utari, Tri; Sariwaty, Yulia
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 2 (2023)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i2.1416

Abstract

Companies are experiencing major changes in their approach to consumers as a result of the digital revolution. The internet allows consumers to analyze prices, compare the quality of goods through other consumer reviews in the comments column, and provide an objective assessment. This research was conducted to study the mar-keting communication strategies used by the Putra Indah online shop. This study used a qualitative method using data collection procedures through interviews, observation, and documentation. The approach used in this research is descriptive. The results of the study show that the Putra Indah online shop charges a slightly lower price than the average price of other sellers taking into account the regulations of the shopee. The Putra Indah online shop often participates in shopee events and programs and utilizes available features to support its marketing communications, including store promo features, discount packages, shop follow vouchers, my shop vouchers, and seller chat. Inhibiting factors include mistyped addresses by customers, lack of response from customers on purchases of goods, and lack of reviews after customers receive products. On the other hand, there are marketing supporting factors such as utilizing available features, and participating in events and programs held by shopee.
Korelasi Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian Nature Republic Rahmayani, Rani; Sariwaty, Yulia; Zayinatul Aeni, Nunung
Infoman's : Jurnal Ilmu-ilmu Informatika dan Manajemen Vol. 17 No. 2 (2023): Infoman's
Publisher : LPPM & Fakultas Teknologi Informasi UNSAP

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Abstract

Skincare adalah rangkaian dari berbagai macam penerapan yang mendukung keadaan intergrasi kulit. Pada tiga peringkat besar skincare dengan penjualan terbanyak Nature Republic menempati posisi kedua. Nature Republic merupakan salah satu skincare yang digemari oleh konsumen kalangan remaja. Nature Republic mempunyai official store pada Shopee Indonesia dan Tokopedia sehingga konsumen Nature Republic memilih melakukan pembelian melalui mobile platform e-commerce yaitu Shopee Indonesia dan Tokopedia. Tujuan penelitian ini adalah untuk mengetahui Pengaruh Online Customer Review dan Online Customer Rating Terhadap Keputusan Pembelian Nature Republic dalam E-Commerce Shopee Indonesia dan Tokopedia. Metode dalam penelitian ini adalah metode kuantitatif dengan desain penelitian deskriptif dan verifikatif. Penentuan sampel menggunakan rumus Taro Yamane dan perolehannya sebanyak 100 responden dengan teknik nonprobability sampling dan metode purposive sampling. Responden dalam penelitian ini adalah masyarakat Kota Bandung. Penelitian ini menggunakan program SPSS 20 yang bertujuan untuk mengukur pengaruh online customer review dan online customer rating terhadap keputusan pembelian serta menggunakan Uji Hipotesis t dan F untuk mengetahui secara parsial dan simultan. Hasil penelitian ini menunjukan bahwa online customer review berpengaruh positif dan signifikan terhadap keputusan pembelian dan online customer rating berpengaruh positif dan tidak signifikan terhadap keputusan pembelian. Serta online customer review dan online customer rating berpengaruh secara simultan terhadap keputusan pembelian.
COMMUNICATION INTER-RELIGIOUS IN THE TOLERANCE LIFE OF JAMIKA SOCIETY - BANDUNG CITY Sariwaty, Yulia; Fitriawati, Dini; Retnasary, Maya; Samiaji
Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.902

Abstract

The research was conducted to find out how inter-religious harmony was built by the Jamika, Bandung society to create a good life of tolerance in the midst of social life. The research method used is a qualitative method, through a descriptive analysis approach. Data collection techniques were obtained through interviews and observations. The results of research show that communication is the key to the success of inter-religious harmony in building a life of tolerance in the midst of the diversity of Jamika residents of Bandung. Community leaders, youth leaders and different religious leaders have created a forum for friendship in strengthening tolerance that has been strong for generations. A good tolerance life in the Jamika community has received positive appreciation from the Bandung city government and the West Java provincial government, this is proven by the making of Jamika village, especially RW 04 society or better known as gang Luna gang Luna as a tolerance village to become a pilot village for residents in other areas.
Co-Authors Fitriawati, Dini Maya Retnasary Rita Herlina Samiaji Tri Utari Zayinatul Aeni, Nunung