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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Informatika Ekonomi Bisnis Jurnal Ekuilnomi Economos : Jurnal Ekonomi dan Bisnis
Lie Heng
Universitas Widya Dharma Pontianak
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kinerja Pelayanan Karyawan terhadap Minat Beli melalui Nilai Bagi Pelanggan Dewi Santika; Lie Heng
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.682

Abstract

Kehadiran bisnis ritel modern dalam format mini market menjadi pilihan baagi masyarakat untuk melakukan aktivitas belanja sekaligus menjadi pesaing bagi bisnis ritel tradisional. Adapun faktor-faktor yang dapat mempengaruhi persaingan diantara bisnis ritel baik modern maupun tradisional adalah dari segi permodalan, kegiatan promosi, pelayanan gerai, ancaman pesaing baru, kekuatan tawar menawar baik pemasok maupun pembeli serta rivalitas diantara sesama pelaku bisnis ritel. Pentingnya kinerja pelayanan dalam bisnis ritel diasumsikan dapat menjadi daya tarik minat beli pelanggan, namun yang masih menjadi topik perdebatan adalah persepsi yang berbeda dapat muncul dari sisi pelanggan dan karyawan gerai, bahkan dari pelanggan yang sama. Munculnya perbedaan persepsi mengenai kinerja pelayanan tentunya akan memicu terjadinya perbedaan persepsi nilai pada masing-masing pelanggan. Jika pelanggan mempersepsikan bahwa nilai yang mereka rasakan selama berbelanja memuaskan maka dapat memicu terjadinya minat beli di masa yang akan datang. Metode penelitian yang digunakan adalah kausalitas dengan tujuan meneliti hubungan antara kinerja pelayanan terhadap minat beli melalui mediasi nilai pelanggan. Populasi merupakan masyarakat kota Pontianak yang berbelanja di gerai minimarket dan sampel ditentukan menggunakan metode accidental sampling. Dari hasil tabulasi, uji validitas, dan uji reliabilitas ditentukan jumlah sampel yang lolos sebanyak 172 responden dimana selanjutnya diolah menggunakan AMOS. Hasil penelitian menunjukkan bahwa variabel kinerja pelayanan tidak berpengaruh terhadap minat beli, akan tetapi berpengaruh terhadap nilai pelanggan, sedangkan nilai pelanggan berpengaruh terhadap minat beli. Sehingga dapat dikatakan kinerja pelayanan yang diberikan karyawan gerai minimarket harus memiliki nilai yang berarti bagi pelanggan jika ingin meningkatkan minat beli pelanggan di masa yang akan datang. Pelaku bisnis minimarket harus berupaya menciptakan nilai bagi pelanggan seperti memperhatikan kualitas produk, kesesuian harga, dan memberikan perhatian yang tulus dalam melayani pelanggan.
Impact Of Networking Capability On Marketing Performance: The Mediating Role Of Customer Orientation In MSMES Joice Jeremy; Lie Heng; Dewi Santika
Jurnal Ekuilnomi Vol. 7 No. 2 (2025): Ekuilnomi Vol 7(2), Mei 2025
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/mk2crp35

Abstract

Developments in technology and information have changed the way companies interact with their customers and business partners. These advances allow companies to build wider and more efficient networks, and collect richer data about customer needs and preferences. This study was conducted to determine the relationship of networking capabilities to marketing performance through customer orientation as mediation. Quantitative research and primary data were obtained from distributing questionnaires. The data processed amounted to 111 respondents from MSMEs in Pontianak City. The sampling technique used purposive sampling which was then processed with the help of SPSS AMOS version 26. The results of this study found a significant mediating role of customer orientation in enhancing the impact of the influence of network capabilities on marketing performance. Networking capabilities and customer orientation are two key factors that can affect the marketing performance of an organization. Both play an important role in building and maintaining strong relationships with customers and in responding effectively to market changes
Pengaruh Social Media Marketing terhadap Kinerja Pemasaran Melalui Nilai Pelanggan (Studi kasus UMKM Kreatif di Kota Pontianak) Lie Heng; Dewi Santika
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 10 No 2 (2025): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v10i2.6831

Abstract

The purpose of this research: (1) how social media marketing positively affects value creation capabilities, (2) how social media marketing has a positive effect on marketing performance, (3) how value creation capability positively affects marketing performance, and (4) how value creation capabilities mediate the relationship between social media marketing and marketing performance. The sample of this study amounted to 125 UMKM Kreatif actors in Pontianak. Sampling using non-probability sampling method and data collection method through questionnaire distribution. Researchers used the help of the Analysis of Moment Structure (AMOS) program version 24. This study found that social media marketing does not necessarily have a direct impact on improving marketing performance, social media marketing has an impact on value creation capabilities for customers, value creation capabilities affect marketing performance, and the mediating role of value creation capabilities that can drive the impact of social media marketing influence on improving marketing performance.
The Effect Of Entrepreneurial Orientation On Marketing Performance Of Street Food MSMEs In Pontianak City With Product Innovation as a Mediation Andrean; Lie Heng
Economos : Jurnal Ekonomi dan Bisnis Vol. 8 No. 3 (2025): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v8i3.4048

Abstract

This study investigates the impact of entrepreneurial orientation on the marketing performance of Street Food MSMEs with product innovation as an intermediary. This study uses a quantitative method with an associative approach. Data were collected from 140 street food MSMEs from a population of 245 businesses selected using a purposive sampling technique, with the criteria of having been operating for at least three years and having a fixed/semi-fixed location. Data analysis used Structural Equation Modeling (SEM) with AMOS software. The results showed that entrepreneurial orientation had a significant positive effect on product innovation (0.531; p
Co-Authors Andrean Dewi Santika Joice Jeremy