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Angeline Wellvy Santoso
Universitas Tarumanagara
Computer Science & IT Education Neuroscience Nursing Public Health

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Analysis Regarding Brand Dispute Cases Based on Case Study of Decision Number 4 Pk/Pdt.Sus-Hki/2023 Jeane Neltje Saly; Ivana Trixie; Margaretha Putri; Pricillia Imanuela; Angeline Wellvy Santoso
JETISH: Journal of Education Technology Information Social Sciences and Health Vol 2, No 2 (2023): September 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v2i2.834

Abstract

Brand is a very important thing for the business world, especially for business people, because the brand is the identity of a product or company that is very valuable. A well-known brand from the United States, namely TIMBERLAND, is in dispute with a local brand, namely TIMBERLAKE, judging from the sentence that dominates the word "TIMBER" and from its mention it can confuse consumers. The registration of the TIMBERLAKE trademark had bad faith and wanted to piggyback on the well-known American brand, TIMBERLAND, because there were similarities in the marks that were detrimental to the plaintiff.
Co-Authors Ivana Trixie Jeane Neltje Saly Margaretha Putri Pricillia Imanuela