Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Management and Bussines (JOMB)
Dinesa Rahmavita Ayu Sukma
Universitas Stikubank Semarang

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Sikap, Norma Subjektif, dan Kontrol Perilaku Terhadap Niat Membeli Produk Kosmetik Halal oleh Konsumen Muda Dinesa Rahmavita Ayu Sukma; Harmanda Berima Putra; Bambang Sutejo
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5785

Abstract

The purpose of this study was to determine the effect of attitudes, subjective norms, and behavioral control on the intention to buy halal cosmetic products by young consumers. Quantitative methods were used in this study and data were measured using a Likert scale. Sampling using purposive sampling method with sample criteria and obtained a sample of 170 people. The results showed that the Adjusted R Square value was 0.695 and the calculated F value was 129.180 with a significance level of less than 5%. In conclusion, attitude and behavioral control have a significant positive effect on purchase intention, while subjective norms have no significant positive effect on purchase intention. Keywords: Behavior Control, Purchase Intention, Subjective Norm, Attitude
Co-Authors Bambang Sutejo Putra, Harmanda Berima