Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal Asian Journal of Community Services (AJCS)
Audita Nuvriasari
Program Studi Manajemen, Universitas Mercu Buana Yogyakarta
Computer Science & IT Education Social Sciences

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Online Marketing and Packaging Innovation to Increase Purchase Intention in MSMEs “GIG’S BATIK” Yogyakarta Audita Nuvriasari; Gumirlang Wicaksono; Laras Nartanti; Karis Melly Andriani; Eko Yulianto
Asian Journal of Community Services Vol. 2 No. 8 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i8.5686

Abstract

The community service program was carried out at MSMEs Gig's Batik in Yogyakarta. The purpose of this activity is to increase consumer buying interest in Gig's Batik so that it will have an impact on improving business performance. Methods of implementing activities through training and counseling. The results of community service are increased knowledge and skills of partners in developing promotional content through social media (Instagram and TikTOK), increased consumer interest in Gig's Batik products as indicated by the increased number of followers on social media, and increased consumer demand to package batik products in packaging. innovations produced during community service activities.
Co-Authors Eko Yulianto Gumirlang Wicaksono, Gumirlang Karis Melly Andriani Laras Nartanti