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All Journal Journal The Winners Jurnal EMT KITA Dinasti International Journal of Management Science Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Telaah Bisnis International Journal of Management Science and Information Technology (IJMSIT) Jurnal Manajemen dan Perbankan (JUMPA) Jurnal Riset Akuntansi dan Auditing Widyagama National Conference on Economics and Business (WNCEB) Paradoks : Jurnal Ilmu Ekonomi Journal of Management and Business Insight JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi
Ratna Listiana Dewanti
Universitas Teknologi Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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The influence of brand image, service quality, and customer satisfaction on repurchase intention Harmawati, Elsa Surtina; Dewanti, Ratna Listiana
Journal of Management and Business Insight Vol. 1 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jombi.v1i1.407

Abstract

Purpose-This study aims to analyze the effect of brand image, service quality, and customer satisfaction on repurchase intention of consumers at McDonald's Sultan Agung Yogyakarta. Design/Methodology/Approach-This study used a quantitative approach using a questionnaire as a data collection technique, and a sample of 151 McDonald's Sultan Agung consumers was obtained. The sampling technique used is the purposive sampique, with the instrument measuring scale using a Likert scale. Hypothesis testing was carried out using multiple linear regression analysis using the SPSS version 25 analysis tool. Findings-The results of this study indicate that brand image has proven to affect repurchase intention positively. Service quality is proven to positively affect repurchase intention. The customer satisfaction is proven to positively influence repurchase intention. Research limitations/implications-Research findings are expected to be a reference and learning for producers of goods or services that to grow or retain consumers to be interested in making repeat purchases, there are many factors that influence it. This research reveals that brand image, service quality, and customer satisfaction influence consumers to be interested in making repeat purchases. Originality/value-Studies on consumer behavior in the food and beverage business are quite limited, and there are minimal studies that use fast food restaurants as research subjects to measure the level of consumer repurchase interest. The study reveals factors that are thought to influence the level of consumer repurchase interest in a fast food restaurant.
Pengaruh Perceived Value, Social Influence, dan Price Sensitivity terhadap Keputusan Pembelian Produk Custom Hampers & Cake Dalam Ritel Omnichannel Rahmawati Rahmawati; Ratna Listiana Dewanti
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.1969

Abstract

Penelitian ini bertujuan untuk menganalisis perceived value, social influence, dan price sensitivity terhadap keputusan pembelian produk custom hampers & cake dalam ritel omnichannel di Daerah Istimewa Yogyakarta. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik survei terhadap 100 responden usia produktif (15-64 tahun) yang memiliki pengalaman berbelanja hampers & cake secara online maupun offline. Sampel dipilih secara purposive sampling, dan instrumen penelitian disusun menggunakan skala Likert 1-5. Analisis data dilakukan dengan regresi liniear berganda menggunakan SPSS versi 26. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan ketiga variabel independen perceived value, sosial influence, dan price sensitivity berpengaruh positif terhadap keputusan pembelian. Nilai Adjusted R² sebesar 0,857 mengindikasikan bahwa 85,7% variasi keputusan pembelian dijelaskan model, sementara 14,3% dipengaruhi oleh faktor lain di luar penelitian.
Pengaruh AI Content Personalization, Hedonic Shopping Motivation, Interactivity dan Brand Image Terhadap Impulse Buying Pada Produk Skincare Okta Karisma Tuniza; Ratna Listiana Dewanti
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 4 No. 1 (2026): July
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v4i1.451

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh AI content personalization, hedonic shopping motivation, interactivity, dan brand image terhadap impulse buying pada produk skincare. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 100 responden yang merupakan Generasi Z perempuan berusia 21–29 tahun di Daerah Istimewa Yogyakarta. Pengumpulan data dilakukan melalui penyebaran kuesioner secara daring yang telah diuji validitas dan reliabilitasnya. Metode analisis data yang digunakan adalah analisis regresi linear berganda dengan bantuan software SPSS Statistics 25 for Windows. Hasil penelitian menunjukkan bahwa secara simultan AI content personalization, hedonic shopping motivation, interactivity, dan brand image berpengaruh signifikan terhadap impulse buying pada produk skincare. Secara parsial, AI content personalization berpengaruh positif namun tidak signifikan terhadap impulse buying, hedonic shopping motivation berpengaruh positif dan signifikan terhadap impulse buying, interactivity berpengaruh negatif dan tidak signifikan terhadap impulse buying, serta brand image berpengaruh positif dan signifikan terhadap impulse buying. Variabel brand image merupakan variabel yang memiliki pengaruh paling dominan terhadap impulse buying. Hasil koefisien determinasi menunjukkan bahwa variabel AI content personalization, hedonic shopping motivation, interactivity, dan brand image mampu menjelaskan variasi impulse buying sebesar 49,7%, sedangkan sisanya sebesar 50,3% dijelaskan oleh variabel lain di luar model penelitian.
Understanding Purchase Decisions in Indonesian Social Commerce: The Effects of Social Proof, Perceived Scarcity, Perceived Value, and Parasocial Interaction through the Stimulus–Organism–Response Perspective Lean Sahda Hafiza; Ratna Listiana Dewanti
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.7715

Abstract

The rapid growth of social commerce has transformed consumer purchasing behavior, making it essential to understand the factors that influence purchase decisions in digital environments. This study aims to examine the effects of social proof, perceived scarcity, perceived value, and parasocial interaction on purchase decisions in social commerce in Indonesia. A quantitative research approach with a survey method was employed. Data were collected through an online questionnaire distributed to 100 social commerce users in Indonesia aged 20–35 years, selected using purposive sampling. The research instrument was tested for validity and reliability, and the data were analyzed using multiple linear regression with SPSS Statistics 25 for Windows. The results indicate that social proof, perceived scarcity, perceived value, and parasocial interaction simultaneously have a significant effect on purchase decisions. Partially, all four variables were found to have positive and significant effects on purchase decisions. Among the examined variables, perceived scarcity showed the strongest influence, followed by parasocial interaction, social proof, and perceived value. Furthermore, the coefficient of determination indicates that these variables explain 33.2% of the variance in purchase decisions, while the remaining 66.8% is influenced by other factors outside the research model. These findings contribute to the social commerce literature by highlighting the importance of social, psychological, and value-related factors in shaping consumer purchase decisions. The results also provide practical implications for businesses in developing effective digital marketing strategies to enhance consumer engagement and purchasing behavior.
Co-Authors Akmalia, Afitrotul Bahagia Tarigan Elsa Surtina Harmawati Fran Sayekti Harmawati, Elsa Surtina Lean Sahda Hafiza Lilis Endang Wijayanti, Lilis Endang Luqman Nur Shafly Okta Karisma Tuniza Rahmawati Rahmawati Rokhmat Rokhmat Rokhmat Sekar Akrom Faradiza Taufik Bin Abad Taufik Bin Abad, Taufik Bin Vera Desy Nurmalia Vera desy Nurmalia, Vera desy Yunus Indra Purnama