Bayu Wiratama
Department of Management, Faculty of Economics, Universitas Negeri Semarang

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Market Overreaction and Price Reversal in Indonesian Stock Exchange Kris Brantas Abiprayu; Ascariena Rafinda; Bayu Wiratama
Management Analysis Journal Vol 11 No 2 (2022): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v11i2.55880

Abstract

Capital market is a market that all prices that occur should be caused because the market mechanism that has been in such a way able to respond to all the information that exists automatically. Such a market is a market that conforms to the concept of an efficient market. In an efficient market, market participants or investors, will not be able to gain an edge over other investors in terms of investment decisions based on the information they get. The market efficiently assumes that the information that is in the market can be accessed by all actors. In fact, many anomalies occur in the market that break through all assumptions built by the concept of an efficient market, one is the phenomenon of price reversal. Price reversal is a phenomenon in which the price of a stock instrument that suddenly experiences a price reversal because there is information that enters the market and is responded to excessively (overreaction) by the market. Research uses quantitative paradigms to prove a particular hypothesis built into research. The data used is secondary data obtained using stock transaction data as well as financial statement data of each sample company.
DOES NOVELTY-SEEKING DRIVE PURCHASE DECISIONS? UNDERSTANDING CONSUMER DESIRES TO BUY COUNTERFEIT PRODUCTS Angga Pandu Wijaya; Dorojatun Prihandono; Bayu Wiratama; Fauziana Fauzi @ Mat Rawi
Jurnal Riset Bisnis dan Manajemen Vol. 16 No. 2 (2023): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v16i2.7472

Abstract

This study aims to analyze the effect of product knowledge and product appearance on counterfeit product purchasing decisions through novelty seeking. In the current era, consumers use many counterfeit products as an alternative to the original product. The research using quantitative study by testing 148 samples as users of counterfeit products. The results showed product knowledge and product appearance positively impact on purchasing decisions. In addition, the appearance that imitates the original product tends to be liked because of its innovation. Research also proves that novelty seeking strengthens the effect of product knowledge and product appearance on purchasing decisions. The determinants of counterfeit product purchase, including product knowledge and product appearance, have limited understanding. The research indicates that when consumers have adequate knowledge of the product, they have identical desire to buy counterfeit product as the original product because it has a novelty. Research limitation only focuses on fashion counterfeit product (clothes and shoes), further study should expand in another types of product to gain comprehensive understanding.