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All Journal Jurnal Minfo Polgan (JMP) Jurnal Pengabdian West Science
Lisa Elianti
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Library & Information Science Mathematics Public Health Social Sciences

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MEMOTIVASI MUNCULNYA JIWA KEWIRAUSAHAAN DENGAN MEMBERIKAN PELATIHAN KEPADA GURUNYA CARA MEMBUAT KUE UNTUK DI IMPLEMENTASIKAN KE SISWA-SISWI SMKS BUDI AGUNG MEDAN Dian Setyorini; Dita Sayidina Harahap; Lisa Elianti; Fenny Afrida; Deliyanti Simbolon; Isra Rafika Sihombing
Jurnal Pengabdian West Science Vol 2 No 08 (2023): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v2i08.571

Abstract

Kegiatan Pengabdian Kepada Masyarakat ini dilaksanakan di sekolah menengah kejuruan swasta budi agung medan pada tanggal 17 juli 2023 pukul 09.00 sampai dengan selesai yang diikuti 20 peserta Seiring perkembangan zaman sekarang ini, sulitnya mencari pekerjaan menjadi permasalahan baik bagi siswa- siswi nantinya maupun bagi orang tua, terlebih orang tua mempunyai pengharapan tersendiri bagi anak-anaknya yang lulusan SMK. Sementara pada zaman sekarang ini anak-anak yang telah menyelesaikan sekolah sering mengalami kebingungan atau tidak tahu harus berbuat apa ke depannya. Oleh karena itu kita sebagai tenaga pendidik sudah seharusnya bergerak membantu siswa-siswi dengan memberikan motivasi serta ilmu kewirausahaan sebagai modal masa depannya terlebih mereka memilih pilihan sekolah di SMK. Maka dari pada itu Pengabdian Kepada Masyarakat kali ini kami memilih SMKS Budi Agung Medan karena sekolah tersebut mempunyai visi dan misi memunculkan jiwa wirausaha siswa-siswi nya.
Pengaruh Strategi Branding dan Penggunaan Sosial Media terhadap Peningkatan Penjualan di UMKM Kuliner di Medan Tembung Raja Pratama Winfrid Hasibuan; Pesta Gultom; Lisa Elianti
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.16110

Abstract

This study aims to analyze the effect of branding strategies and social media usage on sales growth among culinary MSMEs in Medan Tembung. Indonesia has significant potential in the Micro, Small, and Medium Enterprises (MSME) sector, which plays a vital role in driving the national economy. The success of MSMEs is often reflected in increased sales, as it indicates the ability of businesses to meet consumer needs and maintain sustainability. Sales growth can be influenced by several factors, including the implementation of effective branding strategies and the optimal use of social media as a promotional and communication tool. This research adopts a quantitative approach, utilizing both primary and secondary data. The sample consists of 72 culinary MSME owners in Medan Tembung. Data were collected through questionnaires using a Likert scale, supported by interviews and documentation. Data analysis was conducted using SPSS version 25, including validity, reliability, normality, multicollinearity, and heteroscedasticity tests, as well as multiple linear regression, t-test, F-test, and coefficient of determination (R²). The findings reveal that branding strategies have a positive and significant effect on sales growth, and social media usage also has a positive and significant effect on sales growth. Simultaneously, both variables significantly influence sales growth. The Adjusted R-Square value of 0.545 indicates that 54.5% of the variation in sales growth is explained by branding strategies and social media usage, while the remaining 45.5% is influenced by other factors outside this study.
Co-Authors Deliyanti Simbolon Dian Setyorini Dita Sayidina Harahap Fenny Afrida Isra Rafika Sihombing Pesta Gultom Raja Pratama Winfrid Hasibuan