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All Journal International Journal of Management Analytics (IJMA)
Samsuri
Management Study Program, Faculty of Economics, Juanda University, Bogor
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Product Design, Promotion and Location on the Purchase Decision on the Green Java Housing, Kemang Bogor Resti Rahmawati; Samsuri; Ismartaya
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.320

Abstract

Housing problems often occur in metropolitan areas or districts when the number of available houses is less than the total population, but people's purchasing power is relatively low due to slowing economic growth. Therefore, This research was done to determine the effects of consumer purchasing decisions on The Green Java Kemang Bogor housing. The main purpose of this review evaluate as well as pinpoint in what way product advertising, design, and location may all or some of the time have an impact on buying choices at The Green Java Kemang Bogor Housing. Contact was made with 58 respondents who had been chosen by purposive sampling and given questionnaires. The questionnaire has undergone validity, reliability, and the traditional assumption test. The test's findings are accurate and valid, and they may be used to data for regression. In this study, a quantitative approach and a descriptive and verification method were used as analytical techniques. The findings demonstrated that factors such as product design, promotion, and location had an impact on buying decisions either concurrently or in part.
The Effect of Location, Price and Product Design on Consumer Purchase Interest in Sri Jaya Meubel Bogor Adelia Pratiwi; Titiek Tjahja Andari; Samsuri
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.340

Abstract

This study aims to analyze and identify the effect of location, price, and product design either simultaneously or partially on consumer buying interest at Sri Jaya Meubel Bogor. Questionnaires were distributed to 100 respondents who were taken by purposive sampling technique. The questionnaire has been tested with validity test, reliability test and classical assumption test. The test results are valid, reliable and can be used for regression data. The analytical method used in this research is descriptive and verification method with a quantitative approach. The results showed that the variables of location, price and product design either simultaneously or partially had a positive and significant effect on consumer buying interest at Sri Jaya Meubel Bogor.
Co-Authors Adelia Pratiwi Ismartaya Resti Rahmawati Titiek Tjahja Andari