Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal International Journal of Management Analytics (IJMA)
One Seapfry One Seapfry
Program Management Studies Faculty Economics, University of Djuanda
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Product Quality, Promotion and Brand Image on Consumer Satisfaction One Seapfry One Seapfry; Rachmat Gunawan; Yulianingsih
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 3 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i3.408

Abstract

Research to determine consumer responses and the influence of product quality, promotion and brand image on consumer satisfaction at The Coffee Legend, both simultaneously and partially. The subjects of this research are consumers who have made purchases, the sample in this research is 100 respondents. This type of research is descriptive and verification. Test the instrument using validity and reliability tests. Data analysis includes multiple regression, determination tests and simultaneous and partial significance tests. The research results show: (1) The average consumer response to consumer satisfaction at The Coffe Legend is the highest product quality, (2) Product quality, promotion and brand image have a positive and significant effect on customer satisfaction partially or simultaneously
Co-Authors Gunawan, Rachmat Yulianingsih