Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi dan Budaya JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Trisnawati Kusumawardhani
Unknown Affiliation
Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Digital Marketing dan Brand Image Terhadap Minat Beli Produk Kosmetik Make Over Purnaya Sari Tarigan; Dwi Wahyono; Trisnawati Kusumawardhani; Syusantie Sylfia Sairdama; Aat Ruchiat Nugraha
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 4 (2023): Agustus 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i4.1352

Abstract

Modernisasi akan selalu mengalami perkembangan. Penelitian ini bertujuan.agar mengetahui pengaruh digital marketing dan brand image terhadap minat beli produk kosmetik Make Over. Populasi penelitian ini adalah masyarakat di kota Medan. Jumlah sampel diperoleh 100 responden. Metode yang digunakan yaitu kuantitatif, dengan perolehan data dari kuesioner melalui google from. Penelitian ini menggunakan model analisis regresi linier berganda dalam menganalisis data. Hasil penelitian menunjukkan secara masing-masing bahwa digital marketing dan brand image memiliki pengaruh parsial yang positif dan signifikan terhadap minat beli kosmetik Make Over di kota Medan. Hasil digital marketing dan brand image secara simultan berpengaruh positif dan signifikan terhadap minat beli kosmetik Make Over di kota Medan. Hasil nilai R Square dibuktikan sebesar 86,2% oleh variabel dalam penelitian ini.
KREATIVITAS KOMUNIKASI SALES DALAM MENJUAL PRODUK SMARTPHONE PASCA PANDEMI COVID-19 Iis Mardiansyah; Trisnawati Kusumawardhani
Jurnal Komunikasi dan Budaya Vol 4 No 2 (2023): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v4i2.2299

Abstract

This study highlights the evolution of personal selling strategies at Company X, a retail smartphone business in Bekasi, amidst the COVID-19 pandemic and the New Normal. Employing a qualitative approach and case study methodology, the research explores how the integration of creativity in personal selling communication and the utilization of digital technologies, such as social media and communication applications, have become pivotal in product sales in the post-pandemic era. The study focuses on four primary sales strategy stages: planning, policy dissemination, implementation, and evaluation, along with an analysis of the distribution of sales personnel across different locations. The findings reveal that the creative use of social media, particularly Instagram, TikTok, Facebook, and WhatsApp, has successfully maintained consumer engagement and enhanced brand visibility in a competitive and digital environment. These insights underscore the importance of strategy adaptation, professionalism in digital content, and sales team training to meet the evolving market challenges. The study recommends improvements in sales team training, the optimization of social media use, and adaptability to market changes as key to future sales success.
Co-Authors Aat Ruchiat Nugraha Dwi Wahyono Iis Mardiansyah Purnaya Sari Tarigan Syusantie Sylfia Sairdama