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Rahmi
Universitas Islam Kebangsaan Indonesia
Decision Sciences, Operations Research & Management

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PENGARUH KUALITAS PRODUK, HARGA DAN BRAND TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE REALME Hayanuddin Safri; Rahmi; Sufitrayati; Nelly; Irne Aryanie
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 1 (2024): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i1.3162

Abstract

Tujuan penelitian ini adalah untuk menganalisis sejauh mana factor kualitas produk, harga dan brand dapat mempengaruhi Keputusan pembelian handphone Realme. Metode pengumpulan data yang digunakan dengan menyajikan kuesioner kepada 97 responden. Teknik pengambilan sampel menggunakan purposive sampling, sedangkan teknik analisis datanya menggunakan software model SPSS. Hasil penelitian menunjukkan bahwa variabel kualitas produk, harga dan brand berpengaruh terhadap keputusan pembelian produk handphone Realme di Bireuen baik secara simultan maupun secara parsial. Dapat dilihat hasil dari koefisien determinasi besar nilai Adjusted R Square yaitu 0.780, hal tersebut dapat diartikan bahwa variabel kualitas produk, harga dan brand dapat memberikan pengaruh terhadap keputusan pembelian sebesar 78% pada Toko Erafone Bireuen sedangkan sisanya atau sebesar 22,00% dipengaruhi oleh faktor lain yang tidak diteliti pada penelitian ini.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA GHATHAF COFFEE PREMIUM TEUPIN PUNTI ACEH UTARA Rahmi; Sutoyo; Muhammad Ferdiananda Chadafi; Rahmati Rahmati; Syifa Ul Husna
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3892

Abstract

This study aims to identify the influence of product quality and service quality on customer satisfaction at Ghathaf Coffee Premium, Teupin Punti, North Aceh. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 75 regular customers who have experience with Ghathaf Coffee Premium products and services, and the data were processed using SPSS 29. The results of regression analysis show that product quality has a positive and significant effect on customer satisfaction, with a regression coefficient value of 0.462 and a t-value of 5.159 > 1.666. Service quality also has a positive and significant effect on customer satisfaction, with a regression coefficient value of 0.223 and a t-value of 3.087 > 1.666 and a significance value of 0.000 < 0.05. Together, product quality and service quality have a positive and significant impact on customer satisfaction at Ghathaf Coffee Premium Teupin Punti, North Aceh. The implications of this study highlight the importance for Ghathaf Coffee Premium to continuously improve its product and service quality to maintain and enhance customer satisfaction and strengthen its market position.
Co-Authors Hayanuddin Safri Irne Aryanie Muhammad Ferdiananda Chadafi Nelly Nelly Rahmati Rahmati Sufitrayati Sufitrayati Sutoyo Sutoyo Syifa Ul Husna