Article Per Year (5 Year)
p-Index From 2021 - 2026
1.881
P-Index
This Author published in this journals
All Journal Among Makarti Jurnal Ekonomi Integra EQIEN - JURNAL EKONOMI DAN BISNIS JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Ekonomi Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Jurnal Bisnis Kreatif dan Inovatif Jurnal Strategi Bisnis Teknologi Jurnal Transformasi Bisnis Digital Jurnal Bisnis, Ekonomi Syariah dan Pajak
Muhammad Ferdiananda Chadafi
Universitas Islam Kebangsaan Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
PENGARUH CITRA PERUSAHAAN TERHADAP KEPERCAYAAN KONSUMEN DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN ONLINE DI MARKETPLACE SHOPEE DI KABUPATEN BIREUEN Muhammad Ferdiananda Chadafi; Kamaruddin Kamaruddin
Eqien - Jurnal Ekonomi dan Bisnis Vol 8 No 2 (2021): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.282 KB) | DOI: 10.34308/eqien.v8i2.257

Abstract

Along with the times, technological developments that continue to develop make the rapid dissemination of information entire of society through various media. One of the results is from the field of information technology that has developed through the use of internet technology. The application of internet technology has entered several aspects of life, such as information services, government, education, to trade or business. Before the invention of the internet, humans tended to do various traditional businesses, where buyers and sellers met each other to negotiate and make transactions. The purpose of this research is to see the determination of the company’s image on consumer trust and its impact on online purchasing decisions on marketplace Shopee in Bireuen Regency. Population of this research is all people in Bireuen Regency who shop online on marketplace Shopee. Sample in this research amounted to 130 people. The sampling method using accidental sampling.Data analysis using SEM AMOS program.After regression using Structural Equation Model (SEM).The results showed that the company's image had a significant and positive effect on trust and online purchasing decisions at the marketplace Shopee in Bireuen Regency. Furthermore, trust partially mediates the relationship between company image and purchasing decisions.
PENGARUH SELF EFFICACY, IKLIM ORGANISASI, QUALITY OF WORK LIFE TERHADAP KEPUASAN DAN KINERJA KARYAWAN Azhari Azhari; Muhammad Ferdiananda Chadafi; Y Yusniar
Among Makarti Vol 15, No 1 (2022): AMONG MAKARTI
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v15i1.224

Abstract

Penelitian ini bertujuan untuk melihat bagaimana pengaruh self efficacy, iklim organisasi dan kualitas kehidupan kerja terhadap kepuasan kerja dan kinerja karyawan PT. BNI Tbk penelitian ini bertempat di kantor PT. BNI Tbk Kantor Cabang Bireuen dan Lhokseumawe. Populasi dan sampel dalam penelitian ini adalah seluruh karyawan di PT. BNI Tbk Kantor Cabang Bireuen dan Lhokseumawe yang berjumlah 127 orang. Analisis data penelitian menggunakan program SEM AMOS. Penelitian ini menunjukkan bahwa variabel efikasi diri dan iklim organisasi berpengaruh signifikan terhadap kepuasan kerja karyawan PT. BNI Tbk. Kualitas kehidupan kerja berpengaruh tidak signifikan terhadap kepuasan kerja karyawan PT. BNI Tbk Self efficacy dan kualitas kehidupan kerja berpengaruh tidak signifikan terhadap kinerja PT. BNI Tbk. Iklim organisasi dan kepuasan kerja berpengaruh signifikan terhadap kinerja PT. BNI Tbk. Kepuasan kerja tidak memediasi hubungan antara efikasi diri dan kualitas kehidupan kerja terhadap kinerja pegawai PT. BNI Tbk. Kepuasan kerja memediasi hubungan antara iklim organisasi dengan kinerja karyawan pada PT. BNI Tbk.
Development of Curcuma Caesia (Black Turmeric) Cultivation as a Leading Local Traditional Medicine Plant Koko Bustami; Muhammad Saifrizal; Mizan Maulana; M. Ferdiananda Chadafi; Abdullah Abdullah
Jurma : Jurnal Program Mahasiswa Kreatif Vol 6 No 2 (2022): Desember 2022
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jurma.v6i2.1608

Abstract

Development of Curcuma Caesia (Black Turmeric) Cultivation as a Local Superior Traditional Medicinal Plant which was carried out in Kekuyang Village, Ketol District, Central Aceh Regency. Our motivation for carrying out this activity, based on the search results, found a lack of understanding of community literacy regarding traditional medicinal plants that can be used as income, namely black turmeric, the minimum amount of fertilizer available, the number of farmers, the number of pesticides and the number of seeds also affect the productivity of black turmeric, in addition to land use which can be used as a location for the biodiversity of medicinal plants has not yet been found. It is hoped that the purpose of this service can provide community understanding regarding the mapping of the biodiversity of local superior traditional medicinal plants, provide public understanding of the benefits and efficacy of black turmeric as a traditional medicinal plant, then form conservation groups, carry out conservation by cultivating rare medicinal plants throughout the region so that the area has a branding as a center for the conservation of medicinal plant biodiversity and makes the conservation center a center for medicinal plant education with a conservation group as the main tutor as well as a center for the medicinal plant business. The implementation method is by way of roadmap mapping, carrying out the stages of activities starting from identifying needs, briefly describing the target audience, planning forms of intervention, establishing partnerships with parties outside the village, mapping success, and measuring and implementing the program. The results of the activity show that the great potential that Kekuyang Village has to expand black turmeric production is supported by the condition of the fertile area, the participation of farmers, and also the support of residents and village apparatus in this program which is very responsive and supported by Reje (village head) to advance the area by introducing all over the world and also accepting all forms of investment in potential agriculture.
THE ROLE OF ELECTRONIC WORD OF MOUTH ON CONSUMER SATISFACTION AND ITS IMPACT ON REUSING THE GOFOOD FOOD DELIVERY SERVICE APPLICATION IN MEDAN CITY Muhammad Ferdiananda Chadafi; Nanda Nur Sofyana; Qisthy Rahmah Chairani
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyse the effect of electronic of mouth on the re-use of GoFood; a food delivery services with satisfaction variable as an intervening variable. The object of this research is GoFood user in Medan city. The sampling technique was carried out using an accidental sampling for 140 respondents, who use GoFood as their food delivery service. The method used is SEM PLS with WarpPLS 7.0 application. The result shows that the electronic word of mouth variable has a positive effect on consumer satisfaction, and the consumers want to re-use. This study also proves that the consumer satisfaction variable is a mediator in an electronic word of mouth and re-use in Gofood in Medan city.
Pengaruh Budaya Organisasi Dan Komitmen Organisasi Terhadap Kinerja Pegawai Pada Dinas Pemuda Dan Olahraga Kebudayaan Dan Pariwisata Kabupaten Bireuen Emalia Ariska; Muhammad Ferdiananda Chadafi; Sri Murniyanti; Hayanuddin Safri
Jurnal Ekonomi Integra Vol 13, No 2 (2023): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v13i2.319

Abstract

Penelitian ini dilakukan pada Dinas Pemuda dan Olahraga Kebudayaan dan Pariwisata Kabupaten Bireuen dengan tujuan untuk menganalisis pengaruh dari budaya organisasi dan komitmen organisasi terhadap kinerja pegawai. Penelitian ini menggunakan metode kuantitatif Penelitian ini diuji menggunakan analisis regresi linier berganda, uji t, dan uji koefisien determinasi. Hasil penelitian menunjukkan bahwa budaya organisasi (X1) mempunyai pengaruh positif dan signifikan terhadap kinerja, komitmen organisasi (X2) mempunyai pengaruh positif dan signifikan terhadap kinerja dan secara simultan budaya organisasi dan komitmen organisasi mempunyai pengaruh positif dan signifikan terhadap kinerja pegawai
Pengaruh Electronic Word of Mouth, Trust, dan Brand Ambassador terhadap Pembelian Ulang Produk Glad2Glow pada Marketplace Jihan Suhaila; Khairul Aswadi; Muhammad Ferdiananda Chadafi
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 3 (2026): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i3.1592

Abstract

This study aims to analyze and examine the influence of Electronic Word of Mouth, Trust, and Brand Ambassadors on the repurchase decision of Glad2Glow products on Marketplaces in Bireuen Regency. The background of this research is based on the phenomenon of shifting consumer shopping behavior towards digital platforms, which demands interactive marketing strategies to maintain customer loyalty amidst intense competition in the cosmetics industry. The research method employed is a quantitative approach with a correlational design. Data were collected by distributing questionnaires to 91 respondents who are consumers of Glad2Glow products in the Bireuen Regency area. Data analysis techniques include classic assumption tests, multiple linear regression analysis, and hypothesis testing through t-tests (partial) and F-tests (simultaneous) using SPSS software. The results of the partial data analysis indicate that the Electronic Word of Mouth variable has a positive and significant influence on repurchase intention (tcount 3.631 > ttable 1.663). Similarly, the Trust variable tcount 2.729 > ttable 1.663) and the Brand Ambassador variable are also proven to have a significant effect on consumer repurchase intention. Simultaneously, these three independent variables significantly influence the dependent variable with an Fcount value of 160.705, which is greater than the Ftable of 2.709 at a significance level of 0.000. These findings indicate that strengthening the credibility of digital reviews, consumer Trust, and the effectiveness of brand representation collectively serve as primary determinants in driving customer retention in the digital market.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA GHATHAF COFFEE PREMIUM TEUPIN PUNTI ACEH UTARA Rahmi; Sutoyo; Muhammad Ferdiananda Chadafi; Rahmati Rahmati; Syifa Ul Husna
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3892

Abstract

This study aims to identify the influence of product quality and service quality on customer satisfaction at Ghathaf Coffee Premium, Teupin Punti, North Aceh. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 75 regular customers who have experience with Ghathaf Coffee Premium products and services, and the data were processed using SPSS 29. The results of regression analysis show that product quality has a positive and significant effect on customer satisfaction, with a regression coefficient value of 0.462 and a t-value of 5.159 > 1.666. Service quality also has a positive and significant effect on customer satisfaction, with a regression coefficient value of 0.223 and a t-value of 3.087 > 1.666 and a significance value of 0.000 < 0.05. Together, product quality and service quality have a positive and significant impact on customer satisfaction at Ghathaf Coffee Premium Teupin Punti, North Aceh. The implications of this study highlight the importance for Ghathaf Coffee Premium to continuously improve its product and service quality to maintain and enhance customer satisfaction and strengthen its market position.
Pengaruh Dampak Affiliate Marketing terhadap Peningkatan Penjualan dengan E-Commerce sebagai Variabel Moderasi pada UMKM di Kabupaten Bireuen Dewi Ananda; Muhammad Ferdiananda Chadafi; Ivvon Septina Bella
Jurnal Transformasi Bisnis Digital Vol. 3 No. 5 (2026): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i5.1708

Abstract

This empirical investigation evaluates the direct impact of affiliate marketing on sales growth among MSMEs in Bireuen Regency, while simultaneously examining the moderating role of e-commerce platforms. A quantitative research framework utilizing Structural Equation Modeling Partial Least Squares (SEM-PLS) via WarpPLS 7.0 was deployed. The study surveyed 96 MSME business owners selected through purposive sampling techniques. Direct effect estimations confirm that affiliate marketing exerts a positive and statistically significant influence on sales growth (β=0.239, p=0.001). Concurrently, e-commerce adoption demonstrates a strong, direct positive contribution to sales expansion (β=0.658, p<0.001). However, moderating interaction analysis reveals that e-commerce does not moderate the relationship between affiliate marketing and sales growth (β=-0.036, p=0.360), classifying e-commerce as a predictor moderator rather than an interaction moderator. The structural model accounts for a high proportion of variance in sales growth, evidenced by a coefficient of determination (R²=0.809), indicating that 80.9% of sales variance is explained by the joint effects of affiliate marketing and e-commerce platforms.
Pengaruh Brand Image, Product Bundling, dan Online Customer Review terhadap Keputusan Pembelian Konsumen Produk Scarlett di Kabupaten Bireuen Sahiratul Khaira; Muhammad Ferdiananda Chadafi; Ivvon Septina Bella
Jurnal Strategi Bisnis Teknologi Vol. 3 No. 3 (2026): Agustus: Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v3i3.1492

Abstract

This study aims to analyze the impact of brand image, product bundling, and online customer reviews on consumer purchase decisions for Scarlett products in Bireuen Regency. This causal quantitative study involved 102 respondents selected through purposive sampling criteria: residing in Bireuen Regency, having purchased Scarlett products within the last 6 months, and actively reading online reviews. Primary data was gathered using a structured Likert scale (1-5) questionnaire distributed digitally. The data were processed using multiple linear regression analysis via SPSS version 26. The partial test results demonstrate that brand image positively and significantly influences purchase decisions (tcount = 2.462 > ttable = 1.660; sig = 0.016 < 0.05). Product bundling also exerts a positive and significant effect on purchase decisions (tcount = 2.503 > ttable = 1.660; sig = 0.014 < 0.05). Meanwhile, online customer reviews demonstrate the most dominant, positive, and significant impact on purchase decisions (tcount = 5.066 > ttable = 1.660; sig = 0.000 < 0.05). Simultaneously, all three independent variables significantly affect purchase decisions with Fcount = 76.963 > Ftable = 2.70 (sig = 0.000 < 0.05). The correlation coefficient (R = 0.838) indicates a strong relationship, and the coefficient of determination (R2 = 0.702) reveals that 70.2% of purchase decision variance is explained by these three predictors, while 29.8% is driven by external variables.  
Peran Keterampilan, Pemanfaatan Teknologi, dan Akses Informasi dalam Meningkatkan Kesejahteraan Petani Kopi di Desa Tawar Miko Kabupaten Aceh Tengah Putri Simah Bengi; Mai Simahatie; Muhammad Ferdiananda Chadafi
Jurnal Strategi Bisnis Teknologi Vol. 3 No. 3 (2026): Agustus: Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v3i3.1499

Abstract

This study aims to examine and analyze the partial and simultaneous effects of skills, technology utilization, and access to information on the welfare of coffee farmers in Tawar Miko Village, Kute Panang District, Central Aceh Regency. This causal quantitative study involved 95 active coffee farmer respondents selected through saturated sampling (census method). Primary data collection was conducted via structured questionnaires using a 1-5 Likert scale. Data were analyzed using multiple linear regression supported by SPSS software version 26. Partial test results demonstrate that the skill variable does not significantly affect coffee farmer welfare (tcount = 0.802 < ttable = 1.986; sig = 0.425 > 0.05). Conversely, technology utilization exerts a positive and significant effect on farmer welfare (tcount = 2.146 > ttable = 1.986; sig = 0.035 < 0.05). Access to information demonstrates the most dominant, positive, and significant impact on farmer welfare (tcount = 5.139 > ttable = 1.986; sig = 0.000 < 0.05). Simultaneously, all three independent variables significantly affect coffee farmer welfare with Fcount = 49.046 > Ftable = 2.70 (sig = 0.000 < 0.05). The coefficient of determination (R2 = 0.618) reveals that 61.8% of the variance in coffee farmer welfare is explained by skills, technology utilization, and access to information, while the remaining 38.2% is driven by unexamined external factors.
Co-Authors Abdullah Abdullah Azhari Azhari Bella, Ivvon Septina Dewi Ananda Emalia Ariska Hayanuddin Safri Jihan Suhaila Kamaruddin Kamaruddin Khairul Aswadi Koko Bustami Mai Simahatie Maulana, Mizan Muhammad Saifrizal Nanda Nur Sofyana Putri Simah Bengi Qisthy Rahmah Chairani Rahmati Rahmati Rahmi Safra Mouna Sahiratul Khaira Sri Murniyanti Sutoyo Sutoyo Syifa Ul Husna Y Yusniar