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All Journal Jurnal Sistim Informasi dan Teknologi Journal of Innovative and Creativity
Rezky Nurbakti
Institut Ilmu Sosial dan Bisnis Andi Sapada
Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analysis of The Influence of Customer Satisfaction, Experiental Marketing and E-Service Quality on Loyalty of KAI Commuter Customers Erna Indriastiningsih; Vivid Violin; Muhammad Syafri; Rezky Nurbakti; Loso Judijanto
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i3.305

Abstract

The goal of this study is to ascertain whether customer satisfaction, service quality, and experiential marketing directly affect consumer loyalty. People who commute by train are participants in this study. This study used a non-probability sampling technique called purposeful sampling, which had a sample size of 100 participants. The data analysis method used in this study is called path analysis. The study's findings show a definite correlation between customer satisfaction and the variable of service quality. Experiential marketing has a direct impact on customer satisfaction. Service excellence and experience marketing elements have a direct impact on customer satisfaction. Service quality has a direct bearing on customer loyalty. The experience marketing factor has a direct effect on customer loyalty. client happiness has a direct bearing on client loyalty. Service excellence, experiential marketing, and customer satisfaction all have a direct bearing on customer loyalty. The service quality factor indirectly influences customer loyalty by influencing client satisfaction. The experiential marketing element indirectly influences customer loyalty by influencing client satisfaction.
Analysis of The Influence of Digital Promotions, Perception of Ease, Transparency and Service Features Toward Public Intention to Use Digital Bank in Money Saving Rezky Nurbakti; Lydia Gustina Putri; David Rindu Kurniawan; Loso Judijanto; Moh. Samsul Arifin
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i3.308

Abstract

The purpose of this study is to determine whether people's interest in saving in sharia digital banking applications is simultaneously positively and significantly influenced by views of convenience, service features, transparency, and advertising. Purposive sampling, a non-probability sampling technique, was utilized with a sample size of 100 people to select the research sample, which reflects the complete community that is aware of sharia digital banks but has not yet used the program. A survey or questionnaire is the research methodology used here. Multiple linear regression is used in this research's analysis model. Version 25 of SPSS is the tool in use. According to the findings of this study, all independent variables have a partial impact on the dependent variable. People's interest in saving via sharia digital banking applications is significantly and partially influenced by the Perception of Convenience variable. People's interest in saving in sharia digital banking applications is significantly and somewhat positively impacted by the service feature variable. The desire of individuals in saving in sharia digital banking applications is partially positively and significantly impacted by the transparency variable. The promotion variable partially influences peoples' desire to save in sharia digital banking applications in a positive and significant way. According to the study's findings, people's interest in saving in sharia digital banking applications is positively and significantly influenced by their perceptions of convenience, service characteristics, transparency, and promotion.
Analisis Pengaruh Social Media Engagement, Brand Experience Dan Perceive Value Terhadap Brand Awareness Green Product Rezky Nurbakti; Sukma Irdiana; Antonius Ary Setyawan; Riesna Apramilda; Nani Muliyani; Caka Gatot Priambodo
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2119

Abstract

Penelitian ini dilakukan untuk mengkaji bagaimana social media engagement, brand experience, dan perceived value memengaruhi kesadaran merek (brand awareness) terhadap produk ramah lingkungan di kalangan masyarakat perkotaan di Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda. Sebanyak 150 responden dipilih melalui teknik purposive sampling, dengan kriteria meliputi domisili di wilayah urban, aktif menggunakan media sosial, serta memiliki pengalaman mengenal atau membeli produk hijau. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert lima poin. Perolehan uji validitas dan reliabilitas menampilkan bahwa seluruh item yang digunakan pada instrumen penelitian dinyatakan valid dan reliabel. Uji asumsi klasik yang mencakup normalitas, heteroskedastisitas, dan multikolinearitas juga telah terpenuhi, memastikan bahwa data layak untuk dianalisis secara statistik. Perolehan analisis regresi menampilkan bahwa ketiga variabel independen mempunyai pengaruh positif dan signifikan terhadap brand awareness. Keterlibatan di media sosial terbukti dapat meningkatkan eksposur serta interaksi konsumen dengan merek. Pengalaman positif konsumen dengan produk memperkuat kesan dan memori terhadap merek, sementara persepsi nilai yang tinggi membuat konsumen lebih mudah mengenali dan mengingat merek tersebut. Temuan ini menekankan pentingnya strategi komunikasi digital, pengelolaan pengalaman merek yang konsisten, serta penyampaian nilai produk yang kuat dalam membangun brand awareness produk ramah lingkungan, khususnya pada masyarakat di perkotaan yang semakin kompetitif.
Co-Authors Antonius Ary Setyawan Caka Gatot Priambodo David Rindu Kurniawan Indriastiningsih, Erna Irdiana, Sukma Loso Judijanto Lydia Gustina Putri Moh. Samsul Arifin Muhammad Syafri Nani Muliyani Riesna Apramilda Vivid Violin