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Prayudi Harianto
Universitas Muhammadiyah Gresik
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pendampingan Persiapan UMKM Dalam Memperoleh Sertifikat PIRT Pangan Guna Meningkatkan Daya Saing Ditengah Pandemi Covid - 19 abi hanif dzulquarnain; Prayudi Harianto
Jurnal Pengabdian Manajemen Vol 2 No 2 (2023): Jurnal Pengabdian Manajemen
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpmanajemen.v2i2.4603

Abstract

The target MSMEs are MSMEs engaged in culinary, which have eating outlets to sell their sales. Culinary dishes that are the mainstay menu are processed chicken and fish (catfish) which are then fried with crispy seasoning with green chili sauce. Recently MSME partners in this study launched Frozen food products which means that MSME partners think to reach the potential for purchasing food products not only in the form of fresh (eating in place or brought home). Considering the existence of packaging products sold to customers, so this needs attention, especially in the legalization and distribution permit of the product (PIRT). The focus of problem solving on mentoring activities is up to the issuance of NIB and IUMK by the One Door Integrated Investment Coordinating Board (BKPM - TSP) with an online system that uses the site www.oss.go.id, as the first administrative requirement of the UMKM business has a certificate of distribution. Product (PIRT). MSME partners in this study are worth referred to as micro businesses by showing the requirements and supporting evidence obtained during the mentoring period until the exit of the business ID number (NIB). MSME partners in this study are worth referred to as micro businesses by showing the requirements and supporting evidence obtained during the mentoring period until the business permit (IUMK).
Pendampingan Strategi Pemasaran Pada Young Entrepreneurs Start-Up Di Gresik Pada Era New Normal Suaibatul Aslamiyah; Prayudi Harianto
Jurnal Pengabdian Manajemen Vol 2 No 2 (2023): Jurnal Pengabdian Manajemen
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpmanajemen.v2i02.5295

Abstract

The New Normal era provides a great opportunity for companies to increase their turnover, but under different conditions the company faces marketing constraints (Ahmad, A.and, Nurhidaya, 2020). Facing the New Normal era, new economic drivers are needed, namely MSMEs and entrepreneurs, or what is now widely known as start-up. Entrepreneurship needs to be encouraged to increase national economic growth. This is because this sector is able to absorb as much as 97 percent of the total national workforce. In addition, the New Normal Era is a new challenge for MSMEs, including Young Entrepreneurs Start-up. They have become MSMEs which are now starting to be taken into account and dominated by Millennials, including in Gresik. This service aims to provide marketing strategy assistance using e-marketing by utilizing the currently trending TikTok Shop. The method used is Participatory Rural Appraisal (PRA), namely approaches and techniques for involving the community in thought processes that take place during planning, implementation and monitoring and evaluation of community development programs. At the time of implementation, the activity was followed by 12 Young Entrepreneurs Start-up in Gresik. E-marketing assistance activities use the "TikTok Shop" application which is currently a trending social media among millennials through Google Playstore via Playstore with the search key "TikTok". As a result of the implementation of this service, there was an increase in the ability of Young Entrepreneurs Start-up to utilize social media TikTok for e-marketing as well as in terms of business development and product promotion at low cost and affordable and up to date.
Co-Authors Abi Hanif Dzulquarnain Suaibatul Aslamiyah