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All Journal JBMR: Journal of Business and Management Review
I Made Dwiarta
Department of Management, Faculty of Business and Economic, Universitas PGRI Adi Buana, Surabaya, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Enhancing Creativity: The Role of Affective Commitment and Knowledge Sharing Noerchoidah; Dhyah Harjanti; I Made Dwiarta; Widjojo Suprapto
Journal of Business and Management Review Vol. 4 No. 7 (2023): (Issue-July)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr47.7282023

Abstract

As higher education institutions were facing strong competition to attract new coming students, the contributions of lecturers were acknowledged as one of the driving resources of the university’s competitive advantage. Besides teaching, all lecturers were required to conduct research and social services. While fulfilling these tasks, some lecturers focused on one aspect only and neglect the others. This situation created a disparity in lecturers’ creative mindsets, as they keep on doing similar tasks repeatedly. Creativity developed by the lecturers could become the competitive advantage of their university. The objective of this study was to examine how lecturers’ creativity is constructed. Two influencing factors, which are affective commitment and knowledge sharing, were tested to see their influences on creativity. The data were collected from 170 randomly selected lecturers of private universities who obtained an “A” accreditation. Since this was quantitative research, the collected data were processed with the Partial Least Square technique. The results showed that lecturers’ creativity was significantly affected by knowledge sharing as well as affective commitment. However, knowledge sharing did not mediate the relationship between affective commitment and creativity.
Co-Authors Harjanti, Dhyah Noerchoidah WIdjojo Suprapto