Teddy Purnama
Universitas Pelita Harapan

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MEDIA COMPANY'S STRATEGIC ANALYSIS USING BALANCE SCORECARD Ardi Ardi; Jacob Donald Tan; Irwanto Halim; Teddy Purnama; Yuma Luqman Adhli
Milestone: Journal of Strategic Management Vol. 3 No. 2 September 2023
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v3i2.7439

Abstract

The three steps of Media Innovation are focusing on optimizing TikTok, implementing a fair usage policy (FUP), and working strategically with Starlink. Optimization of TikTok aims to optimize digital marketing campaigns; the application of FUP includes regulations governing the fair use of internet bandwidth. And use Starlink satellite technology to expand the market. External adjustments in communication, branding, and interaction with customers and stakeholders. All activities and initiatives can be monitored by applying the balanced scorecard to measure media performance by considering four perspectives. Qualitative research methods through document studies to discuss the use of the balanced scorecard in dealing with external influences, analyze the industrial environment, discover internal strengths and weaknesses, and develop creative strategies and appropriate action plans, as well as change management to become the basis for implementing the desired changes for overall company performance measurement.
A Study of Colin McPhee’s Balinese Ceremonial Music [Studi Karya Balinese Ceremonial Music oleh Colin McPhee ] Teddy Purnama; Olivia Evelin Sundari
Jurnal SENI MUSIK Vol. 12 No. 2 (2020): Jurnal SENI MUSIK
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jsm.v12i2.4799

Abstract

Komposer musik barat mulai tertarik untuk mengeksplorasi ide eksotik pada abad ke-19, ide akan ketertarikan dengan tempat atau budaya yang asing. Salah satu komposer yang tertarik untuk mengeksplorasi exoticism adalah Colin McPhee, dikenal sebagai komposer barat pertama yang menulis tentang etnomusikologi, khususnya tentang musik Bali. Penelitian ini bertujuan untuk menganalisis karya McPhee yang berjudul Balinese Ceremonial Music dengan menggunakan perspektif teori musik barat dan musik gamelan Bali (komposisi, teknik, tuning). Penelitian ini menggunakan metode kualitatif yang didapatkan dari hasil studi pustaka, analisis musik, dan wawancara dengan spesialis gamelan Bali yang bernama I Wayan Sudiarsa. Hasil penelitian ini membuktikan bahwa terdapat banyak elemen interlocking (ritmis dan melodis). Selain itu, McPhee mengimitasi tuning dan instrumentasi gamelan Bali di dalam komposisinya. Walaupun terdapat perbedaan yang sangat signifikan dari sisi organologi antara gamelan Bali dan instrumen piano, namun McPhee mengimitasi dan mengilustrasikan musik gamelan Bali ke dalam format piano duo dengan baik. Melalui karya ini, McPhee mempunyai keinginan untuk mengenalkan gamelan Bali kepada masyarakat yang lebih luas. In the late nineteenth century, many western composers became interested in exploring ideas from the exotic lands; one of them was Colin McPhee, whom was considered as the first western composer and ethnomusicologist specializing in Balinese music. He wrote a composition titled Balinese Ceremonial Music for two pianos in 1934-38, and it is my aim to analyze this work by combining the perspectives of both Western tonal harmony and concepts of Balinese gamelan music. The qualitative method is used in this research by collecting information from books, journals, websites, and interviews with I Wayan Sudiarsa, an expert in Balinese gamelan. The Balinese Ceremonial Music shows many gamelan features, such as rhythmic and melodic interlocking, along with the Balinese gamelan tuning (pelog). McPhee clearly showed his intention in introducing the Balinese gamelan music to a broader public. Although the piano and Balinese gamelan ensemble have different organology, the way McPhee imitates and illustrates the gamelan music into the piano is monumental.