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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Pusat Publikasi Ilmu Manajemen
Abimanyu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Korean Wave Dan Brand Ambassador Terhadap Keputusan Pembelian Melalui Citra Merek Pada Bukalapak Yoga Ramadhani Omar; Abimanyu
PPIMAN : Pusat Publikasi Ilmu Manajemen Vol. 1 No. 3 (2023): Juli : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i3.56

Abstract

The purpose of this study is to determine the impact of the Korean Wave and Brand Ambassadors on Purchase Decisions at Bukalapak via Brand Image. The population in this study consists of all consumers aged 16 to >35 years who are aware that Son Jong Ki is a brand ambassador and that Son Jong Ki carries the influence of brand ambassadors and who have purchased at Bukalapak with a minimum of two purchases in the last four months. A sample of 160 people was obtained using the non-probability sampling technique with purposive sampling. Path Analysis is the statistical tool used. Statistical software is used to process data. According to the findings of this study, the Korean Wave has a positive effect on brand image, which is consistent with Brand Ambassador having a positive effect on brand image. Then, Brand Image has a positive effect on purchasing decisions, whereas Korean Wave and Brand Ambassador have no effect. For Korean Wave and Brand Ambassador, Brand Image becomes an intervening variable.
The Role of Fee-Based Income on the Financial Performance of Conventional Commercial Banks in Indonesia Abimanyu; Rustam, Rinaldi; Sutrisno, Mona Adriana
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4979

Abstract

This study aims to examine the role of Fee-Based Income on the financial performance of conventional commercial banks in Indonesia during the period 2018–2023. The primary focus of this research is to explore the contribution of Fee-Based Income to the total bank revenue, identify the factors driving the increase in non-interest income, and analyze its impact on financial performance indicators, particularly Return on Assets (ROA). The data used in this study is secondary data obtained from the annual reports of conventional commercial banks listed on the Indonesia Stock Exchange (IDX) for the 2018–2023 period. The variables analyzed include Fee-Based Income, Interest Rate, Inflation, Exchange Rate, as well as several financial ratios such as BOPO (Operating Expenses to Operating Income), Loan to Deposit Ratio (LDR), Capital Adequacy Ratio (CAR), Non-Performing Loan (NPL), and Return on Assets (ROA). Using a quantitative approach with statistical analysis methods, this study finds that Fee-Based Income shows a rising trend in its contribution to total bank revenue, driven by digital efficiency and product diversification strategies. The analysis also indicates that an increase in Fee-Based Income has a significant impact on bank profitability, as reflected in the ROA ratio. These findings offer both theoretical and practical contributions to understanding the shifting structure of banking income and strategies for improving the financial performance of conventional commercial banks in the digital era.
Co-Authors Rustam, Rinaldi Sutrisno, Mona Adriana Yoga Ramadhani Omar