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All Journal SENTRALISASI Jurnal Ilmiah Ekonomi dan Manajemen
Hafizah Mahira Nasution
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance Other

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PERBANDINGAN SISTEM EKONOMI DAN CIRI UTAMA EKONOMI SYARIAH Maryam Batubara; Assyfa Urrahman; Dea Rahma Novita; Hafizah Mahira Nasution; Rizky Aulia Lubis
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 2 (2023): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i2.84

Abstract

Each country has a different economic system. The system adopted by a country is usually in accordance with that country's ideology. For example, a system based on Islamic sharia, namely the Islamic economic system. Those who adhere to this system are Islamic countries in the world, but several countries, especially Indonesia, have implemented an Islamic economic system with the presence of several banks labeled sharia. The economic system is a combination of two words consisting of "system" and "economy". The Islamic economic system, for example, prioritizes personal interests and public interests as long as it does not conflict with the rules of Islamic law. This system is also called the Islamic economic system. Islamic economics is a science that studies human economic behavior whose behavior is regulated based on the rules of the Islamic religion and based on monotheism which is summarized in the pillars of faith and the pillars of Islam. The Islamic economic system is economic science applied in daily practice for individuals, families, community groups, and governments/authorities in order to regulate the factors of production, distribution, and utilization of goods and services produced subject to regulations/legislation. Islam.
Analysis of Halal Fashion Business Development Strategies in Medan City Hafizah Mahira Nasution; Tri Inda Fadhila Rahma; Nurul Inayah
SENTRALISASI Vol. 14 No. 2 (2025): May
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i2.4457

Abstract

The halal industry continues to be an important issue in Indonesia, including in Medan City.  This study aims to analyze the development strategy of Umama Gallery Medan halal fashion and formulate effective alternative strategies by analyzing internal and external factors to face competition in the Halal Fashion industry in Medan City. This research uses mixed-method methodology by using SWOT analysis and QSPM approaches.  The results of this study indicate that the SWOT analysis of Umama Gallery Medan is in quadrant I which supports aggressive strategies so that the suitable strategy used is the SO (Strength - Oppurtunity) strategy 1) Develop product variations in accordance with Muslim fashion trends to remain competitive, 2) Expand marketing through e-commerce platforms, and 3) Increase collaboration with influencers and hijabers communities to strengthen brand image. And QSPM analysis, obtained alternative strategies that are suitable for Umama Gallery Medan, namely ST (Strength - Threat) 1) Increase product innovation regularly to anticipate changes in fast fashion trends, 2) Maintain product quality to remain superior to competitors in the midst of intense market competition. The most appropriate alternative strategy for Umama Gallery Medan is the S-O (Strength-Opportunities) strategy with an aggressive growth approach. This strategy includes the development of product variations that align with Muslim fashion trends to maintain competitiveness in the market.
Co-Authors Assyfa Urrahman Dea Rahma Novita Maryam Batubara Nurul Inayah Rizky Aulia Lubis Tri Inda Fadhila Rahma