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All Journal Jurnal Ilmiah Universitas Batanghari Jambi J-MAS (Jurnal Manajemen dan Sains)
Imam Muklhlis
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Penerapan Konsep Green Marketing dalam Menghasilkan Produk yang Ramah Lingkungan: Sebuah Kajian Konseptual Sebagai Panduan Bagi Peneliti Andri Yandi; Imam Muklhlis; Arief Noviarakhman Zagladi
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1527

Abstract

This study raises environmental and sustainability issues. This research consists of several parts. First, the literature review focuses on green marketing orientation. Second, the research model and propositions developed in this study are based on a literature review of previous studies, such as the relationship between green marketing orientation towards green innovation and green competitive advantage, the relationship between green innovation and green marketing performance and green competitive advantage, and the relationship between excellence. environmentally friendly competitive. Next, environmentally friendly marketing performance is explored and linked to environmentally friendly marketing performance. In the context of a green marketing orientation strategy, an important role of social marketing theory is that organizational awareness in producing environmentally friendly products is very important for building sustainable competitive advantages in the long term. Thus, this research also shows that environmentally friendly product innovation and environmentally friendly competitive advantages are important strategies for reducing environmentally friendly organizational behavior.
Perilaku Kerja Proaktif dalam Pengembangan UMKM Arlindo do Ceu Fatima; Imam Muklhlis; Arief Noviarakhman Zagladi
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4606

Abstract

The objective of this research is to find out the effects of Proactive Working Behavior on the growth of  MSMEs, to analyze the factors that drive or hinder Proactive Works in MSMEs, to provide guidance and recommendations through the contribution to knowledge and scientific literature, and to measure the social and economic impact. Primary data collection is done through observation or observation. Secondary data is collected from scientific literature and research journals related to proactive behavior in developing  MSMEs. The method approach used to make conceptual is the qualitative approach to postpositivism and positivism with the degree of belief that there is a reality that happens to depend on our thinking that can be studied through scientific methods. Critical realism, however, acknowledges that the theory can be modified through proactive behavior in developing  MSMEs.
Co-Authors Arief Noviarakhman Zagladi Arlindo do Ceu Fatima Yandi, Andri