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All Journal International Journal of Economics Development Research (IJEDR) Ilomata International Journal of Management International Journal of Educational Narratives
Puspo Dirgantari
Universitas Pendidikan Indonesia
Economics, Econometrics & Finance Social Sciences

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Connections Unveiled: A Bibliometric Study of Relationship Marketing Kania Widyatami; Ratih Hurriyati; Puspo Dirgantari; Sri Astuti Pratminingsih
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.3905

Abstract

Over the past four decades, relationship marketing has captured the interest of scholars, resulting in a vast amount of literature. Thus, the field merits a review article that can help scholars navigate the cumulated research. This study employs bibliometric analysis of the Scopus database from 1987–2022. The data was then analysed using Microsoft Excel, R software’s “bibliometrix” package, and the Publish or Perish applications. The results reveal key trends as well as the intellectual, knowledge, and conceptual structure in the field that give scholars a comprehensive outline of the relationship marketing field as well as insights about future research.
The Influence of Islamic Bank Customer Experience and Perception on Brand Equity and Customer Satisfaction Customer Satisfaction Prasetyo Harisandi; Ratih Hurriyati; Puspo Dirgantari; Engga Jalaludin
International Journal of Educational Narratives Vol. 1 No. 6 (2023)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/ijen.v1i6.608

Abstract

Background. This paper offers novelty in addressing the digitization trend and competitive challenges faced by banking service providers in achieving customer satisfaction in the digital economy ecosystem. It specifically focuses on customers of Bank Sya-riah Indonesia the leading Islamic banking company in Indonesia. The value of this paper lies in its insights for banking professionals, researchers, and policy makers in navigating the digital landscape and enhancing customer-centric digital banking services. Purpose. The population of this study consists of customers aged 18 years and over who use mobile banking services provided by Bank Syariah Indonesia, one of the largest Islamic banking companies in Indonesia in terms of market capitalization. Purposive sampling was used to obtain a sample of 160 respondents who met the research criteria. Method. This study uses quantitative methods with the type of experimental research that aims to examine the effect of using the Kinemaster application on the learning outcomes of Natural Science students in class VII UPT SMP Negeri 3 Pitu Riase. Results. The results of this study indicate that offline experience has no positive effect on brand image, other results online experience has a positive effect on brand im-age, and brand experience affects customer satisfaction, In addition, online experience is found to have a significant positive effect on offline experience. Conclusion. The findings of this study can provide valuable insights into the influence of offline and online experiences on brand equity and customer satisfaction with e-services in the Indonesian banking industry. This provides banks with a deeper understanding of consumer behavior and the important satisfaction factors that drive long-term decision-making in banking services.
Product Differentiation Strategies in Indonesian Green MSMEs: An Integrated Marketing Mix Analysis Nukeu Novia Andriani; Ratih Hurriyati; Puspo Dirgantari; Vanessa Gaffar
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.2007

Abstract

This study investigates product differentiation strategies employed by Indonesian green Micro, Small, and Medium Enterprises (MSMEs) through qualitative descriptive methodology. Semi-structured interviews were conducted with founder-owners of five green MSMEs in fashion and handicraft sectors across Java, analyzed using thematic coding (Braun & Clarke, 2006), SWOT-IFE/EFE evaluation, and QSPM prioritization. Findings revealed that effective differentiation requires holistic integration across Marketing Mix elements, characterized by three core dimensions: universal natural and upcycled material sourcing (100% adoption), premium pricing with 2 to 5 times markups, and export-oriented positioning with 70 to 90 percent international revenue. Strategic analysis positioned enterprises in the "Hold and Maintain" quadrant (IFE = 2.63; EFE = 2.55), suggesting selective growth. The study identifies three structural paradoxes constraining development: certification barriers, premium pricing traps excluding mass markets, and digital hesitancy limiting e-commerce engagement. Strategic priorities include Green Export Acceleration (TAS 2.60), National Standard Harmonization with Subsidized Certification (TAS 2.54), and Tiered Product Development (TAS 2.52). These findings extend differentiation theory (Porter, 1985; Barney, 1991) by demonstrating that resource constraints fundamentally alter differentiation mechanisms for green enterprises in emerging economies.
Co-Authors Engga Jalaludin Kania Widyatami Nukeu Novia Andriani Prasetyo Harisandi Ratih Hurriyati Sri Astuti Pratminingsih Vanessa Gaffar