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All Journal Journal of Economic, Bussines and Accounting (COSTING) International Journal of Economics Development Research (IJEDR)
Kania Widyatami
Universitas Pendidikan Indonesia
Economics, Econometrics & Finance Social Sciences

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Pemetaan Lanskap Teori Sinyal Dalam Kewirswastaan: Perspektif Bibliometrik Kania Widyatami; Maya Sari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.8511

Abstract

Penelitian mengenai teori sinyal dalam konteks kewiraswastaan telah mengalami perkembangan hingga mengaburkan pemahaman mengenai bidang ini. Dengan demikian, analisis bibliometrik dilakukan untuk memecahkan masalah tersebut. Penelitian ini memanfaatkan basis data Scopus tahun 1995–2022. Data yang didapat kemudian dianalisis menggunakan paket “bibliometrix” dari R software dan aplikasi Publish or Perish. Hasil penelitian ini menyoroti tren publikasi yang ada sekaligus intellectual structure yang dapat memberi petunjuk mengenai masa lalu bidang, knowledge structure yang memberi petunjuk mengenai masa kini, dan thematic structure yang memberi petunjuk mengenai arah penelitian di masa depan. Kata Kunci: Teori Sinyal, Analisis Bibliometrik
Connections Unveiled: A Bibliometric Study of Relationship Marketing Kania Widyatami; Ratih Hurriyati; Puspo Dirgantari; Sri Astuti Pratminingsih
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.3905

Abstract

Over the past four decades, relationship marketing has captured the interest of scholars, resulting in a vast amount of literature. Thus, the field merits a review article that can help scholars navigate the cumulated research. This study employs bibliometric analysis of the Scopus database from 1987–2022. The data was then analysed using Microsoft Excel, R software’s “bibliometrix” package, and the Publish or Perish applications. The results reveal key trends as well as the intellectual, knowledge, and conceptual structure in the field that give scholars a comprehensive outline of the relationship marketing field as well as insights about future research.
Co-Authors Maya Sari Puspo Dirgantari Ratih Hurriyati Sri Astuti Pratminingsih