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All Journal Jurnal Pengabdian kepada Masyarakat Studi Ilmu Manajemen dan Organisasi ProBisnis : Jurnal Manajemen
Nur Aini Anisa
Sekolah Tinggi Ilmu Ekonomi Pemuda, Surabaya, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Impact Of Product Quality And Price On Online Marketplace Consumer Purchase Decisions Nurmalia Nurmalia; Komarun Zaman; Nur Aini Anisa
Studi Ilmu Manajemen dan Organisasi Vol 6 No 4 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i4.5217

Abstract

Purpose Study: Purpose of this study is to examine how price and product quality influence Indonesian consumers' choices to buy in Qatar. Methodology/approach: Type of study was a quantitative approach with using survey technique. The sample includes 100 Indonesian respondents in Qatar. The data collected with a questionnaire, and data analysis used the PLS-Structural Equation Modeling. Results/findings: The study findings showed that, both individually and in combination, product quality and price significantly and positively influence consumer choices to buy (P<0.05). Product quality is the most dominant factor, with a greater contribution than price. Conclusion: This study concludes that product quality and price significantly and positively influence the purchasing decisions of Indonesian consumers in Qatar on the Ourshopee.com platform. Product quality is the most dominant factor, indicating that reliability, suitability, and durability play a greater role than price in cross-border online shopping decisions. Limitations: First, the most of respondents were women aged 41–50 years who work as housewives, with nationality of Indonesian residency in Qatar. Second, data collection was conducted on only one e-commerce platform, Ourshopee.com, which does not fully represent consumer behavior across other online shopping platforms. Contribution: Within of improving product quality and setting competitive prices will be attract to customers. For further research, it is recommended to explore additional variables such as promotions and consumer trust, as well as testing on other e-commerce platforms to increase the generalizability of the results.
Digital Promotion Strategies through Instagram to Drive Consumer Purchase Intention in MSMEs Bunga Shafira; Komarun Zaman; Nur Aini Anisa
Studi Ilmu Manajemen dan Organisasi Vol 6 No 4 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i4.5360

Abstract

Purpose: This study aims to explore how promotion strategies through Instagram can increase consumer purchase intention towards micro, small, and medium enterprises (MSMEs) in Jakarta. Methodology/approach: This research employs a descriptive qualitative approach. Data were collected through in-depth interviews with eight MSME owners from the food, fashion, and interior design sectors, along with four active Instagram consumers. The data collection techniques included interviews, Instagram account observation, and digital documentation. Data were analyzed using thematic analysis. Results/findings: The findings indicate that the most effective strategies involve collaboration with micro-influencers, the use of authentic visual content, momentum-based promotion through Instagram Ads, and active consumer interaction via Instagram features such as Stories and Reels. These results align with the Customer Path 5A theory, AIDA model, Electronic Word-of-Mouth, and Brand Engagement concepts, highlighting that strategic, relatable, and timely engagement can significantly enhance brand visibility and consumer loyalty in the digital marketplace. Conclusion: Instagram is an effective digital promotion channel for MSMEs in Jakarta when strategies combine authentic high-quality visuals, responsive two-way communication, and credible social validation through micro-influencers and customer testimonials. These integrated approaches strengthen engagement and trust, ultimately increasing consumer purchase intention and supporting sustainable digital marketing performance. Limitations: This study is limited to MSMEs in Jakarta with a small number of respondents, which may not represent all sectors or regions. Contribution: This research provides practical contributions for MSME actors to optimize digital promotion strategies through Instagram and enriches the literature on social media marketing in the MSME context.
Pengaruh Word of Mouth, Kualitas Layanan, dan Harga Terhadap Keputusan Pembelian Jasa Perjalanan Pariwisata Aqilla Tour and Travel Evi Wulandari; Nur Aini Anisa; Nur Farida
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk menyelidiki efek dari word-of-mouth (WOM), kualitas layanan, dan harga terhadap keputusan pembelian layanan perjalanan wisata di Aqilla Tour and Travel di Surabaya. Karakteristik ini sangat penting karena persaingan meningkat selama pemulihan pasca-COVID-19. Teknik kuantitatif digunakan untuk menganalisis data dari kuesioner 100 peserta menggunakan regresi linier multivariat perangkat lunak SPSS. Berdasarkan temuan, WOM memiliki dampak positif dan signifikan pada keputusan dengan meningkatkan kepercayaan melalui rekomendasi. Kualitas layanan yang kuat, terutama responsivitas dan kebisingan, memiliki pengaruh positif terhadap keputusan. Harga kompetitif memiliki dampak besar pada keputusan, dengan konsumen lebih memilih opsi yang penuh nilai. Variabel-variabel ini memiliki pengaruh yang substansial ketika digabungkan. Rekomendasi meliputi peningkatan WOM melalui testimoni, penyempurnaan standar layanan, penyesuaian harga untuk daya saing dan kemiskinan, serta membangun loyalitas konsumen di bidang pariwisata.
PENERAPAN TEKNOLOGI SMART MANUFACTURING DALAM MENJAGA KONTINUITAS PRODUKSI PADA PT AMERTA INDAH OTSUKA Lis Setyowati; Nur Aini Anisa; Aurel Indi Febya Lukita; Galung Perwira Buana; Salsabilla Diva Rosalinda; Vandia Velda Alinsky; Selvia Noer Rahma
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 9 (2026): Februari 2026
Publisher : Bajang Institute

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Abstract

The transformation toward Industry 4.0 requires manufacturing companies to adopt technologies capable of ensuring operational stability and sustainability. This study aims to analyze the implementation of smart manufacturing technology at PT Amerta Indah Otsuka and its impact on the continuity of the isotonic drink production process. The research method employed is descriptive qualitative, with data collection techniques including direct observation at the production facility and literature studies related to automation systems. The research focuses on the integration of automated production machinery, the use of real-time quality monitoring sensors, and robotic packaging systems that minimize human intervention. The results indicate that the use of smart manufacturing technology enables the company to achieve high production efficiency, reduce the risk of human error, and ensure that product sterility standards are consistently maintained. Production continuity is supported by programmed machine maintenance systems and digitally integrated production line monitoring. This study concludes that investment in automation technology not only increases output capacity but also serves as a crucial strategy in maintaining the company's operational resilience amidst the dynamics of the FMCG industry.
Co-Authors Aurel Indi Febya Lukita Bunga Shafira Evi Wulandari Galung Perwira Buana Komarun Zaman Lis Setyowati Nur Farida Nurmalia Nurmalia Salsabilla Diva Rosalinda Selvia Noer Rahma Vandia Velda Alinsky