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All Journal Studi Ilmu Manajemen dan Organisasi ProBisnis : Jurnal Manajemen
Komarun Zaman
Sekolah Tinggi Ilmu Ekonomi Pemuda, Surabaya, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan Asus Service Center ITC Surabaya Rosa Noviyanti; Komarun Zaman; Syamsul Arifin
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini menganalisis pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan di ASUS Service Center ITC Surabaya. Metode kuantitatif digunakan dengan survei pada 100 pelanggan menggunakan kuesioner skala Likert. Kualitas pelayanan diukur melalui indikator SERVQUAL (tangibles, reliability, responsiveness, assurance, empathy), harga melalui keterjangkauan dan kesesuaian manfaat, serta kepuasan pelanggan melalui minat berkunjung kembali dan kesediaan merekomendasikan. Analisis regresi linear berganda menunjukkan kualitas pelayanan berpengaruh positif signifikan (β = 0,021, Sig = 0,851), sedangkan harga berpengaruh negatif tidak signifikan (β = -0,019, Sig = 0,866). Secara simultan, keduanya memengaruhi kepuasan pelanggan (R² = 14,8%, F = 8,45, Sig = 0,001). Kualitas pelayanan lebih dominan daripada harga dalam meningkatkan kepuasan. Saran untuk ASUS adalah memperkuat tangibles dan responsiveness untuk meningkatkan loyalitas pelanggan
Pengaruh Green Marketing Dan Sosial Factor Terhadap Repeat Purchase Konsumen Mcdonald Di Kota Surabaya Andre Maulana Rahmadani Saputra; Syamsul Arifin; Komarun Zaman
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Penelitian ini bertujuan untuk menganalisis pengaruh green marketing dan social factor terhadap pembelian ulang konsumen di restoran cepat saji McDonald's di Surabaya. Pendekatan kuantitatif dengan metode kausal digunakan untuk menguji hubungan sebab-akibat antara variabel independen, yaitu green marketing dan faktor sosial , terhadap variabel dependen, yaitu pembelian ulang. Data dikumpulkan melalui kuesioner yang dibagikan kepada pelanggan McDonald's di Surabaya, dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa green marketing berpengaruh positif dan signifikan terhadap pembelian ulang, karena inisiatif ramah lingkungan seperti kemasan daur ulang dan pengurangan plastik sekali pakai meningkatkan loyalitas konsumen. Faktor sosial juga memiliki pengaruh positif dan signifikan, dengan rekomendasi dari keluarga, teman, dan media sosial mendorong konsumen untuk membeli kembali. Secara simultan, faktor pemasaran hijau dan sosial sama-sama mempengaruhi pembelian ulang secara signifikan. Penelitian ini memberikan wawasan bagi McDonald's untuk memperkuat strategi pemasaran hijau dan memanfaatkan dinamika sosial guna meningkatkan loyalitas pelanggan
Impact Of Product Quality And Price On Online Marketplace Consumer Purchase Decisions Nurmalia Nurmalia; Komarun Zaman; Nur Aini Anisa
Studi Ilmu Manajemen dan Organisasi Vol 6 No 4 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i4.5217

Abstract

Purpose Study: Purpose of this study is to examine how price and product quality influence Indonesian consumers' choices to buy in Qatar. Methodology/approach: Type of study was a quantitative approach with using survey technique. The sample includes 100 Indonesian respondents in Qatar. The data collected with a questionnaire, and data analysis used the PLS-Structural Equation Modeling. Results/findings: The study findings showed that, both individually and in combination, product quality and price significantly and positively influence consumer choices to buy (P<0.05). Product quality is the most dominant factor, with a greater contribution than price. Conclusion: This study concludes that product quality and price significantly and positively influence the purchasing decisions of Indonesian consumers in Qatar on the Ourshopee.com platform. Product quality is the most dominant factor, indicating that reliability, suitability, and durability play a greater role than price in cross-border online shopping decisions. Limitations: First, the most of respondents were women aged 41–50 years who work as housewives, with nationality of Indonesian residency in Qatar. Second, data collection was conducted on only one e-commerce platform, Ourshopee.com, which does not fully represent consumer behavior across other online shopping platforms. Contribution: Within of improving product quality and setting competitive prices will be attract to customers. For further research, it is recommended to explore additional variables such as promotions and consumer trust, as well as testing on other e-commerce platforms to increase the generalizability of the results.
The Influence of Employee Welfare and Workplace Facilities on Employee Job Satisfaction Tasya Safira Firrentin; Komarun Zaman; Nur Hidayah
Studi Ilmu Manajemen dan Organisasi Vol 6 No 4 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i4.5264

Abstract

Purpose: This study aims to examine the influence of employee well-being and workplace facilities on job satisfaction, focusing on how both factors contribute to employee sense of fulfilment at work. Methodology/approach: Conducted at PT Hutomo Baut Indonesia using a quantitative approach. Data were collected via structured questionnaires and analyzed using SPPS 27 Software, focusing on the variables of employee well-being, work facilities and job satisfaction. The population of 24 employee selected through total sampling. Results/findings: Both employee well-being and workplace facilities have a significant positive effect on job satisfaction. Well-being enhances motivation and initiative, while adequate facilities reduce stress and improve performance. Conclusions: This study shows that employee well-being and workplace facilities significantly influence job satisfaction. Well-being increases motivation and engagement while adequate facilities reduce stress and improve performance, creating a more fulfilling work environment. Together, these factors enhance employees’ sense of fulfilment at work. These findings suggest organizations integrate both factors in HR policies. Limitations: This study limited to two independent variables- employee well-being and workplace facilities, excluding other influential factors such as leadership style, organizational culture or carrier development. The quantitative design also limits deeper exploration of employees’ personal perceptions and experience. Contribution: This study offers valuable recommendations for PT Hutomo Baut Indonesia and similar organizations to develop more employee-focused and sustainable HR policies.
Digital Promotion Strategies through Instagram to Drive Consumer Purchase Intention in MSMEs Bunga Shafira; Komarun Zaman; Nur Aini Anisa
Studi Ilmu Manajemen dan Organisasi Vol 6 No 4 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i4.5360

Abstract

Purpose: This study aims to explore how promotion strategies through Instagram can increase consumer purchase intention towards micro, small, and medium enterprises (MSMEs) in Jakarta. Methodology/approach: This research employs a descriptive qualitative approach. Data were collected through in-depth interviews with eight MSME owners from the food, fashion, and interior design sectors, along with four active Instagram consumers. The data collection techniques included interviews, Instagram account observation, and digital documentation. Data were analyzed using thematic analysis. Results/findings: The findings indicate that the most effective strategies involve collaboration with micro-influencers, the use of authentic visual content, momentum-based promotion through Instagram Ads, and active consumer interaction via Instagram features such as Stories and Reels. These results align with the Customer Path 5A theory, AIDA model, Electronic Word-of-Mouth, and Brand Engagement concepts, highlighting that strategic, relatable, and timely engagement can significantly enhance brand visibility and consumer loyalty in the digital marketplace. Conclusion: Instagram is an effective digital promotion channel for MSMEs in Jakarta when strategies combine authentic high-quality visuals, responsive two-way communication, and credible social validation through micro-influencers and customer testimonials. These integrated approaches strengthen engagement and trust, ultimately increasing consumer purchase intention and supporting sustainable digital marketing performance. Limitations: This study is limited to MSMEs in Jakarta with a small number of respondents, which may not represent all sectors or regions. Contribution: This research provides practical contributions for MSME actors to optimize digital promotion strategies through Instagram and enriches the literature on social media marketing in the MSME context.
Co-Authors Andre Maulana Rahmadani Saputra Bunga Shafira Nur Aini Anisa Nur Hidayah Nurmalia Nurmalia Rosa Noviyanti Syamsul Arifin Tasya Safira Firrentin