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Representasi Maskulinitas Iklan Joe Taslim X Fadil Jaidi Versi “Siapakah BA Head and Shoulders Selanjutnya?” Findy Pattimah; Johantan Alfando WS
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4177

Abstract

The purpose of this research is to analyze the representation of masculinity and the meaning of myths contained in Joe Taslim X Fadil Jaidi advertisement for the version “Siapakah BA Head & Shoulders Selanjutnya”. This research method uses interpretive qualitative methods with Roland Barthes' Semiotics analysis technique. The focus of this research is the characteristics of masculinity proposed by Beynon. The object of this research is the scenes in the advertisement for Joe Taslim X Fadil Jaidi's version of "Who is the Next BA Head and Shoulders?" representing masculinity. The results obtained in this study can be concluded that Joe Taslim X Fadil Jaidi advertisement version "Siapakah BA Head & Shoulders Selanjutnya" has a relationship with masculinity traits, no sissy stuff, be a big wheel, be a sturdy oak, give em hell, new man as narcissist, male nature that is macho and hooliganism, and metrosexual man who glorifies fashion but in terms of masculinity, the new man as nurturer Joe Taslim and Fadil Jaidi do not show their fatherly side and are involved in the domestic arena.
Simbol Visual Sebagai Petunjuk Perkembangan Karakter dan Alur Cerita dalam Film Viva La Vida Ain Ratu Syafana; Silviana Purwanti; Johantan Alfando WS; Dony Kristian
Jurnal QOSIM : Jurnal Pendidikan, Sosial & Humaniora Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/jq.v4i3.7056

Abstract

Film tidak hanya menyampaikan cerita melalui dialog, tetapi juga melalui simbol visual. Namun, kajian tentang peran simbol visual dalam membentuk karakter dan alur cerita masih terbatas, termasuk pada film Viva La Vida karya Han Yan. Oleh karena itu, diperlukan analisis untuk mengungkap makna simbol visual dalam film tersebut. Penelitian ini bertujuan untuk mengetahui bagaimana simbol visual dalam film Viva La Vida berkontribusi terhadap perkembangan karakter dan alur cerita. Jenis penelitian yang digunakan yaitu jenis penelitian kualitatif deskriptif dengan pendekatan semiotika Peirce. Sumber data penelitian ini yaitu data primer dan data sekunder. Teknik pengumpulan data yaitu dokumentasi dan observasi.  Teknik Analisis Data menggunakan pendekatan semiotika Charles Sanders Peirce melalui tiga unsur utama yaitu representament, objek, dan interpretant. Berdasarkan hasil dan pembahasan diperoleh bahwa simbol visual dalam film Viva La Vida berfungsi sebagai sistem tanda yang membentuk perkembangan karakter dan mengarahkan alur cerita melalui proses semiosis menurut Charles Sanders Peirce. Warna, pencahayaan, komposisi visual, dan gestur karakter menjadi representamen yang merujuk pada kondisi biologis, relasi antar tokoh, serta pilihan hidup, sehingga menghasilkan interpretant yang berubah seiring perkembangan narasi. Pada tahap awal, dominasi warna pucat, ruang sempit, pencahayaan redup, dan gestur terbatas membentuk makna keterbatasan dan stagnasi hidup tokoh utama. Memasuki tahap konflik, perubahan komposisi ruang, jarak visual, dan gestur konfrontatif menandai ketegangan hubungan serta pergeseran nilai dan keputusan. Pada tahap akhir, pencahayaan yang lebih terang, ruang terbuka, dan gestur yang tegas membentuk makna penerimaan dan keberlanjutan hidup.
Komunikasi Antarpribadi sebagai Sarana Rekonsiliasi dan Penerimaan Diri dalam Film A Silent Voice Muhammad Farid Firdausy; Dony Kristian; Johantan Alfando WS
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 5 No. 2 (2026): Takuana (July-September)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v5i2.596

Abstract

This study examines interpersonal communication as a mechanism for reconciliation and self-acceptance in the film A Silent Voice. The film portrays the relationship between Shoya Ishida, a former perpetrator of bullying, and Shouko Nishimiya, a deaf student who experienced bullying and social exclusion. This research employed a qualitative descriptive approach using Krippendorff’s content analysis method. The data consisted of dialogues, scenes, and character expressions that reflect interpersonal communication dynamics throughout the narrative. The analysis was based on the dimensions of interpersonal communication, including openness, empathy, supportiveness, positiveness, and equality, as well as relevant psychological communication aspects. The findings indicate that interpersonal communication develops progressively from ineffective interactions characterized by trauma, lack of empathy, and inequality toward more constructive communication patterns. Feelings of guilt and regret encourage openness, which subsequently facilitates empathy, support, and positive interpersonal attitudes. These communication processes contribute to relationship restoration, reconciliation, and self-acceptance among the main characters. The study concludes that interpersonal communication functions as an essential mechanism for resolving interpersonal conflict and rebuilding damaged social relationships. This research enriches interpersonal communication studies by demonstrating how communication dynamics contribute to reconciliation and self-acceptance within media narratives.
Analisis Penggunaan Media Sosial Instagram Sebagai Media Komunikasi Pemasaran Digital Pada Akun @ryuga.seafood Siti Alfatya Ningrum; Silviana Purwanti; Johantan Alfando WS; Dony Kristian
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.11479

Abstract

Advances in information and communication technology have brought about significant changes in various aspects of human life, including marketing and business communication. Social media has become an essential tool for dynamic and rapid promotion, communication, and interaction. One of the most widely used social media platforms in this context is Instagram. Instagram is a promising platform for introducing products, reaching target markets, and building long-term relationships with consumers. This study aims to analyze how the social media platform Instagram in digital marketing communication activities shapes communication strategies through each element of the Integrated Marketing Communication (IMC) theory as utilized by the @ryuga.seafood account via its Instagram content. Method The research employs a qualitative approach using a case study methodology, with data collection techniques including in-depth interviews with the owner and staff, observation, and documentation in the form of Instagram content. The research findings indicate that Ryuga Seafood digital marketing communication strategy demonstrates a strong alignment with the Integrated Marketing Communication (IMC) theory as the primary framework. In terms of marketing, Ryuga Seafood optimizes all IMC elements, namely Direct Marketing, Sales Promotion, Public Relations, Personal Selling, Advertising, Word-of-Mouth Marketing, Events and Experiences, and Interactive Marketing. In conclusion, this comprehensive integration ensures that every IMC element works synergistically to increase brand awareness, create positive customer experiences, and foster long-term loyalty.