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All Journal Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Akuntansi Dan Manajemen Jurnal Witana
Muthia Fariza
Universitas Catur Insan Cendekia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PENERAPAN FUNGSI MATEMATIKA TERHADAP POLA PIKIR MAHASISWA MANAJEMEN Dinda Iqlima Zahrotul Ulfah; Amelia Cantika Putri; Cantika aprilia; Wiwiek Nurkomala Dewi; Muthia Fariza
Jurnal Witana Vol 4 No 1 (2026)
Publisher : Jurnal Witana

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Abstract

Abstrak Penerapan fungsi matematika dalam konteks manajemen menjadi esensial bagi pola pikir mahasiswa manajemen. Penelitian ini mengeksplorasi dampak penerapan fungsi matematika terhadap pola pikir mahasiswa manajemen melalui pendekatan deskriptif kuantitatif yang dirancang khusus untuk mengukur pemahaman dan penerapan konsep matematika dalam konteks manajemen. Hasil penelitian menunjukkan bahwa mahasiswa manajemen memiliki pemahaman yang baik tentang konsep dan teori penerapan fungsi matematika, dan mereka dapat menerapkannya dalam berbagai aspek manajemen, seperti analisis data, perencanaan produksi dan penjualan, optimasi, perencanaan investasi, dan pengembangan strategi bisnis. Abstract The application of mathematical functions in a management context is essential for the mindset of management students. This research explores the impact of applying mathematical functions on the mindset of management students through a quantitative descriptive approach specifically designed to measure understanding and application of mathematical concepts in a management context. The research results show that management students have a good understanding of the concepts and theories of applying mathematical functions, and they can apply them in various aspects of management, such as data analysis, production and sales planning, optimization, investment planning, and business strategy development.
Penelitian ini bertujuan untuk mengetahui pengaruh media sosial Instagram dan word of mouth (WOM) terhadap jangkauan pasar travel umrah pada PT. TMB Tour and Travel, baik secara parsial maupun simultan. Penelitian ini dilatarbelakangi oleh ketatnya persai Niar Novandin; Muthia Fariza; Sitta Nurhajijah
Jurnal Akuntansi Dan Manajemen Vol 37 No 2 (2026): JAM Vol 37 No 2 Agustus 2026
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jam.v37i2.181

Abstract

This study aims to determine the influence of Instagram social media and word-of-mouth (WOM) communication on the market reach of Umrah travel services at PT TMB Tour and Travel, both partially and simultaneously. The study is motivated by intense competition within the Umrah travel industry, requiring the company to optimize marketing through social media and word-of-mouth to expand its market reach. A quantitative method with an associative approach was employed, involving 96 respondents selected through purposive sampling using the Lemeshow formula. Data were collected through validated and reliable questionnaires, then analyzed using multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results indicate that Instagram social media (t-count 5.683; sig. 0.000) and word-of-mouth (t-count 3.980; sig. 0.000) each exert a positive and significant influence on market reach partially. The F-test results demonstrate that both variables also have a significant simultaneous influence, contributing 47.8% (Adjusted R-Square), while the remainder is explained by variables outside this study, such as product quality, price, and brand image. It can be concluded that the more effective the utilization of Instagram social media and the more positive the word-of-mouth communication, the wider the market reach of PT. TMB Tour and Travel becomes.
DETERMINANTS OF ENVIRONMENTALLY FRIENDLY HR PRACTICES AMONG MSMES THROUGH GHRM UNDERSTANDING AND DIGITAL INFORMATION LITERACY WITH DIGITAL PLATFORM MODERATION Muthia Fariza; Oryz Agnu Dian Wulandari; Ratih Damayanti; Lutfiya Masitoh; Gea Nurul Syafira
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 4 No. 1 (2026): October
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v4i1.4525

Abstract

The increasing emphasis on green economic development and digital transformation requires Micro, Small, and Medium Enterprises (MSMEs) to strengthen environmentally oriented human resource practices. However, the implementation of Green Human Resource Management (GHRM) in MSMEs may be influenced by managerial understanding, digital information capabilities, and the extent to which digital platforms are utilized. This study aims to examine the effects of GHRM understanding and digital information literacy on environmentally friendly human resource practices among creative-industry MSMEs in Cirebon and to test the moderating role of digital platform utilization. A quantitative explanatory approach was employed using purposive sampling. Data were collected through a five-point Likert-scale questionnaire from 372 MSME owners or managers who had operated their businesses for at least two years and utilized digital platforms. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that GHRM understanding has a positive and significant effect on environmentally friendly HR practices (β = 0.452; t = 14.384; p < 0.001), while digital information literacy also has a positive and significant effect (β = 0.383; t = 12.203; p < 0.001). Digital platform utilization has a positive and significant direct effect on environmentally friendly HR practices (β = 0.252; t = 7.251; p < 0.001). The interaction between digital platform utilization and GHRM understanding is positive and significant (β = 0.225; t = 6.522; p < 0.001), as is the interaction between digital platform utilization and digital information literacy (β = 0.189; t = 6.823; p < 0.001). These findings indicate that digital platform utilization strengthens the positive relationships between GHRM understanding, digital information literacy, and environmentally friendly HR practices. The study contributes empirical evidence for integrating environmental human resource management and digital capabilities within the context of creative-industry MSMEs. The structural model also produced an R² value of 0.708, indicating that the predictors and interaction terms explain 70.8% of the variance in environmentally friendly HR practices.
Co-Authors Amelia Cantika Putri Cantika aprilia Dinda Iqlima Zahrotul Ulfah Gea Nurul Syafira Lutfiya Masitoh Niar Novandin Ratih Damayanti Sitta Nurhajijah Wiwiek Nurkomala Dewi Wulandari, Oryz Agnu Dian