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All Journal Management and Economics Journal (MEC-J) Ultima Management : Jurnal Ilmu Manajemen Penentuan harga obligasi dan teori tingkat bunga Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Akuntansi Bisnis Jurnal Informatika Ekonomi Bisnis Business Management Journal Program Studi Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Pengabdian dan Kewirausahaan Indonesian Journal of Business Analytics (IJBA) Jurnal Informatika Ekonomi Bisnis Jurnal Manajemen Maranatha
Susilawaty, Lilis
Program Studi Manajemen Universitas Bunda Mulia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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STOCK RETURN DETERMINANTS FOR COMPANY LISTED IN BUSINESS-27 INDEX Susilawaty, Lilis; Simbolon, Ika Pratiwi; Laurensia, Stephanie
ULTIMA Management Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3485

Abstract

Abstract-This paper investigates the effect of firm size, Bank Indonesia's 7-days reverse repo rate and foreign exchange reserves on the stock return of companies listed in Business-27 Index by using multiple regression analysis. Based on the findings of this study, all of the independent variables have significant effect on the stock return both partially and simultaneously. The findings of this study are expected to help investors make appropriate investment decisions for investing in stocks. This study has several limitations, there's no study of external (foreign) factors as independent variables, or stock returns of other countries such as developed countries. Researchers who want to conduct research with the same topic are expected to use other variables more specific to stock returns. It is hoped that further research will more focus on other factors that can affect stock returns. Keywords: BI 7-Day Reverse Repo Rate; Firm Size; Foreign Exchange Reserves; Stock Return
The Effect of Social Media Advertising Features on Purchase Intention Mediated By Brand Engagement on Lenovo Laptops Wijaya, Jonathan Adriel; Susilawaty, Lilis
Business Management Journal Vol 19, No 2 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i2.4654

Abstract

The number of social media users always increases every year, realizing the potential of social media as a media for conducting marketing activities. This study aims to investigate the effect of social media advertising features (interactivity, perceived relevance, informativeness, and entertainment) on brand engagement, the effect of brand engagement on purchase intention, and the effect of social media advertising features on purchase intention mediated by brand engagement on Lenovo laptops in Indonesia. This research is descriptive research with a quantitative approach. The samples contained in this study amounted to 160 respondents, The sampling method used is non-probability sampling with convenience sampling technique. The analytical method used is PLS-SEM using Smart-PLS 3. The results of this study found that brand engagement has a significant effect on purchase intention, social media advertising features (interactivity and informativeness) have a significant effect on brand engagement. It was also found that social media advertising features (interactivity and informativeness) have a significant effect on purchase intention which is mediated by brand engagement. However, on social media advertising features (perceived relevance and entertainment) have insignificant effect on brand engagement. Then social media advertising features (perceived relevance and entertainment) have insignificant effect on purchase intention mediated by brand engagement.
Pengaruh layanan perbankan digital pada kepuasan nasabah perbankan Susilawaty, Lilis; Nicola, Nicola
Jurnal Manajemen Maranatha Vol 19 No 2 (2020): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v19i2.2478

Abstract

This study aims to determine whether digital banking services affect banking customer satisfaction. In accordance with previous research contained there are six measurements of digital banking services that affect banking customer satisfaction, namely comfort, functional quality, employee customer involvement, quality of digital banking services, brand/ trust, and digital banking innovation (Mbama & Ezepue, 2018). The data analysis technique used is quantitative verification analysis. The data used are primary data where the questionnaire was distributed to respondents using digital banking services of PT Bank Central Asia, Tbk. (Bank BCA). For the hypothesis, multiple regression analysis is tested. Before testing the data instrument testing and classical assumption tests are performed. In total 136 respondents, the results of this study indicate that comfort, functional quality, quality of digital banking services, brand/ trust, employee customer involvement, and digital banking innovation significantly influence customer satisfaction performance at Bank BCA. But partially, showing comfort, the quality of digital banking services, and brand/ trust does not affect the performance of banking customer satisfaction. Whereas functional quality, employee customer involvement, and digital banking innovation influence the performance of banking customer satisfaction.
The Influence of Motivation, Self-Control and Financial Literacy on Financial Management of Gen Z Students in Tangerang Ika Pratiwi Simbolon; Christy Ayu Sarah Panjaitan; Lilis Susilawaty; Viola Anginette Muljo
Indonesian Journal of Business Analytics Vol. 5 No. 6 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i6.15902

Abstract

This study aims to examine the effect of motivation, self-control, and financial literacy on the financial management of Generation Z students in Tangerang. Using a purposive sampling method, 101 students who met the criteria of being part of Generation Z and domiciled in Tangerang were selected as respondents. The research employed a quantitative descriptive approach with data analyzed using SPSS. The findings reveal that motivation and financial literacy significantly influence financial management among Generation Z students, while self-control does not show a significant effect. These results underscore the importance of strengthening financial literacy and motivational factors to foster better financial behavior among young individuals. In today's rapidly changing economic environment, financial literacy provides a foundation for individuals to make informed financial decisions, manage their income wisely, and avoid risky financial behavior. Moreover, motivation plays a critical role in shaping an individual's willingness to plan, control, and pursue financial goals. Even though self-control is often associated with prudent financial behavior, this study finds it insufficient as a sole predictor of sound financial management among Generation Z. These insights are expected to serve as a valuable reference for educators, policymakers, and financial institutions in designing targeted programs that empower Generation Z with the knowledge and drive needed to make responsible financial decisions and achieve financial well-being in the future.
Sustainable Economic Development through Downstream Frankincense (Styrax Benzoin) Production in an Effort to Increase Farmers' Income in North Sumatra Ika Pratiwi Simbolon; Lilis Susilawaty; Ivana Valencia
Indonesian Journal of Business Analytics Vol. 5 No. 6 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i6.15903

Abstract

This study analyzes the potential of a frankincense downstreaming program as a strategy to increase community income in North Sumatra, the world's largest frankincense-producing province. Data on frankincense production and exports from North Sumatra for the 2020-2024 period show significant dominance in the global market, yet the added value received by farmers remains relatively low. This paper identifies the obstacles faced by farmers, such as limited access to processing technology, price fluctuations, and a lack of downstream infrastructure. Through a review of data from the Statistics Indonesia (BPS), the Ministry of Trade, and the North Sumatra Plantation Office, as well as a literature review related to sustainable economic development programs, this study proposes a downstreaming solution that focuses on the diversification of frankincense derivative products, increasing farmer human resource capacity, and an active government role in creating a conducive industrial ecosystem.
Behavioral Biases and Investment Decision of Gen Z: The Role of Long-Term Orientation Pricilia, Viona; Susilawaty, Lilis
MEC-J (Management and Economics Journal) Vol 9, No 3 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i3.34936

Abstract

While the number of stock investors in Indonesia has been growing, many particularly from Generation Z, who currently lead the market, continue to exhibit non-rational tendencies when making investment choices. These tendencies are frequently shaped by cognitive distortions such as representative, availability, and herding biases. This research investigates how these biases impact Gen Z’s stock investment decisions and explores whether long-term orientation moderates these effects. The research gathered responses from 349 Indonesian Generation Z participants through an online survey, with the data subsequently examined using the PLS-SEM method. The results show that representative bias, availability bias, and herding bias significantly influence investment decision making. Long-term orientation significantly moderates the effect of herding bias but does not significantly moderate the effect of representative bias or availability bias. This study encourages Generation Z investors to recognize the impact of behavioral biases and the importance of long-term thinking. It also suggests that regulators and market institutions develop educational programs to help reduce bias-driven decisions among young investors.
IMPACT OF INTERNAL FACTORS ON FINANCIAL PERFORMANCE OF IDX CONSUMER NON-CYCLICAL SECTOR Suherman, Jovanny Mudita; Susilawaty, Lilis
Jurnal Akuntansi Bisnis Vol 19, No 1 (2026): Jurnal Akuntansi Bisnis
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jab.v19i1.8695

Abstract

Background: The uncertainty of global and national economic conditions requires companies to maintain strong financial performance. The consumer non-cyclical sector is generally considered as counter cyclical, however evidence shows that it is still affected by economic fluctuations.Objective: This study analyzes the influence of internal factors on the financial performance of companies in the consumer non-cyclical sector listed on Indonesia Stock Exchange during period 2020-2024. By examining the internal factors, companies can enhance their financial performance.Research Methods: Population in this study consist of consumer non-cyclical sector listed on Indonesia Stock Exchange 2020-2024. Purposive sampling as the sampling technique resulting 63 companies selected to analyzes. Software for data processing is EViews 13 to test the research hypotheses, meanwhile data analysis techniques are panel data regression, simultaneous testing, partial testing, and coefficient of determination. Fixed Effect Model and Random Effect Model are used as model of panel data regression for analyzing ROE and EPS.Research Results: The results show that net working capital has significant effect on EPS, while financial leverage significantly influences ROE. Firm size, operational efficiency, and liquidity do not have significant influences on ROE and EPS. Simultaneously all independent variables collectively affect the dependent variables representing financial performance. Recommended for company management to optimize the use of net working capital efficiently to improve EPS and manage financial leverage at a balanced level to avoid placing burden on company’s finances.Originality/Novelty of Research: The study provides insight for companies to manage and evaluate the internal factors that affect financial performance. This study also support trade-off theory of capital structure and provide insight for investor about signaling.
Co-Authors Christy Ayu Sarah Panjaitan Dewi Dewi Diayudha, Lanang Effieta, Yolanda Helena, Stevani Ika Pratiwi Simbolon Ika Pratiwi Simbolon Ivana Valencia Laurensia, Stephanie Nicholas Wilson Nicola, Nicola Oktavia, Della Pendi, Marina Pricilia, Viona Renaldi, Vikky Revaliana, Amanda Rowena, Janny Simbolon, Ika Pratiwi Stephanie Laurensia Suherman, Jovanny Mudita Vikky Renaldi Viola Anginette Muljo Wijaya, Jonathan Adriel Yolanda Effieta