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All Journal Jurnal ekonomi Manajemen dan Bisnis (JUBIS)
Tin Agustina
Institut Asia Malang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA INKOFFIE SIDOARJO DENGAN PROMOSI SEBAGAI VARIABEL INTERVENING Nuriyono Nuriyono; Tin Agustina; Ike Kusdyah
Jurnal Ekonomi Manajemen dan Bisnis Vol 4 No 1 (2023): JURNAL EKONOMI MANAJEMEN DAN BISNIS
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jubis.v4i1.1805

Abstract

Research aimed at knowing the effect of product quality, price and promotion factors that influence purchasing decisions in INKOFFIE Sidoarjo. The population used by most of the consumers of INKOFFIE Sidoarjo with a total sample of 100 respondents. Where sampling used purposive sampling method using the Smart PLS 3.0 program. The research of conclusion that is magnitude of the effect of product quality on promotion are 0.704. The magnitude of the effect of price on promotion are 0.216. The magnitude of the influence between promotions on purchasing decisions are 0.381. The magnitude of the influence of product quality on purchasing decisions which is 0.189. The magnitude of the influence of price on purchasing decisions are 0.434. The magnitude of the influence of product quality on purchasing decisions through promotions are 0.268. The magnitude of the influence of price on purchasing decisions through promotions are 0.082. This study explains that there is a positive and significant influence by product quality, price, and promotion on purchasing decisions directly or indirectly on INKOFFIE Sidoarjo consumers
ANALISIS LOYALITAS PELANGGAN YANG DIPENGARUHI OLEH KUALITAS PRODUK, KEPERCAYAAN DAN KEPUASAN PELANGGAN PADA PT DUNIA ALKES UTAMA DI KOTA TANGERANG Henny Sumiaty; Tin Agustina; Mohammad Bukhori
Jurnal Ekonomi Manajemen dan Bisnis Vol 4 No 1 (2023): JURNAL EKONOMI MANAJEMEN DAN BISNIS
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jubis.v4i1.1807

Abstract

Dunia Alkes Utama is a retail business in Tangerang City that provides Pharmaceutical products and Medical Devices. The current phenomenon of conventional retail businesses tends to decline because it is eroded by online sales or online marketing which is increasingly widespread. The purpose of this research is to provide and analyze: 1) the influence of product quality on customer loyalty, 2) the influence of consumer trust on customer loyalty, and 3) the influence of satisfaction on customer loyalty. This research applies quantitative research method. This research was taken from who are already customers of PT Dunia Alkes Utama in the city of Tangerang. The population used in this study are customers who have bought and visited PT Dunia Alkes Utama with a sample of 100 respondents bay way of taking purposive sampling technique. The results provided explanation is: 1) PT Dunia Alkes Utama product quality had a positive effect on customer loyalty at PT Dunia Alkes Utama 2) PT Dunia Alkes Utama customer trust had a positive effect on customer loyalty at PT Dunia Alkes Utama 3) PT Dunia Alkes Utama customer satisfaction had a positive effect on customer loyalty PT Dunia Alkes Utama.
Co-Authors Henny Sumiaty Ike Kusdyah Rachmawati Mohammad Bukhori Nuriyono Nuriyono