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All Journal Enrichment : Journal of Management Indonesian Community Journal
Abdul Rahman rahim
Universitas Terbuka, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Developing marketing strategies for Universitas Terbuka in South Sulawesi Abdul Rahman rahim; Hasanuddin Hasanuddin; Anfas Anfas; Syafiuddin Syafiuddin; Wahyuddin Wahyuddin
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1610

Abstract

This research was qualitative research with a qualitative descriptive approach. It was conducted at Universitas Terbuka in South Sulawesi, with 224 samples spread across the Luwu Regency, Bone Regency, Gowa Regency, and Makassar City—data collection through questionnaires and interviews. The collected quantitative data was then processed using descriptive analysis, while the qualitative data was processed using data reduction, data display, conclusions, or verification. The results of the research conclude that: 1) The market segmentation of prospective UT students is dominated by prospective students aged 21-50, more dominated by women, most of them work in the informal sector, earn less than 5 million rupiah, and the distribution of applicants is generally in all regions level two in South Sulawesi Province; 2) The primary considerations in making a decision or making the choice to enroll at UT are the cheap tuition fees and the distance education model which allows students to study from home, study from the village, and study without having to leave their jobs, or they can work while studying; 3) The marketing strategy that must be developed includes: the marketing mix consists of 7Ps including product, price, promotion, place, people, process and physical evidence; and 4) The special characteristics that become UT's brand image include that the public considers that studying at UT is flexible: Open in the sense that UT accepts prospective new students openly without considering their biological age, diploma age, and unlimited study period and particular time. Long distance means that lectures can be carried out remotely, anytime, and anywhere, independent lectures with guidance from lecturers. Another brand image of UT is that UT can convince, serve, and meet stakeholders' satisfaction levels. Besides that, UT graduates have spread across various.
Revitalisasi Industri Keripik Berbasis Digital Untuk Mengoptimalkan Perekonomian Masyarakat Zulkifli Sultan; Abdul Rahman Rahim; Muhammad Sulaiman
I-Com: Indonesian Community Journal Vol 4 No 2 (2024): I-Com: Indonesian Community Journal (Juni 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i2.4388

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This activity aims to improve the capabilities of business partners in digital marketing and banana chips production. Bearing in mind that currently, South Sulawesi Province is the largest banana producing region, with this opportunity we can utilize bananas to become a popular product for the community by providing value. One of the values is making banana chips that have various flavors, especially since banana chips can be consumed by young and old age segments. The method used in this service is a needs analysis process, mentoring which also educates partners, and evaluation through distributing questionnaires and interviews. The results of this service were able to increase sales and maximize the digital business marketing process. The presence of the Open University PKM team provided a lot of experience so that partner sales increased significantly, and digital marketing was carried out to inform about uchips banana chips products. Apart from that, partner sales increase the community's economy by opening up job opportunities
Co-Authors Anfas, Anfas Muhammad Sulaiman SULTAN, ZULKIFLI Syafiuddin Syafiuddin Wahyuddin