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Digital Marketing Development Strategy for Sharia Consumer Cooperatives with Business Model Canvas Tati Handayani; Sufyati HS; Prima Dwi Priyatno; Nurhafifah Matondang; Yudi Nur Supriadi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 5 (2023): Vol. 3 No. 5 (2023): October | International Journal of Business, Technology an
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i5.290

Abstract

Globalization has brought increasingly fierce competition for Islamic cooperatives, which threatens their survival in the market. As one of the important business sectors, sharia cooperatives need to develop strategies to remain relevant in various services, including financial services. The purpose of this study is to evaluate the business model and provide alternative recommendations for developing digital marketing with a business model canvas approach. This study uses a qualitative method with a business model canvas approach and the selected sharia cooperative model is the Baiturrahman Mitra Umat Sharia Consumer Cooperative (KKS). The results showed that the Baiturrahman Mitra Umat PSC experienced growth. The strategy that needs to be implemented should focus on growth that improves service, profit, and exploring new opportunities by prioritizing the role of digitalization for the marketing process of cooperative services. This strategy is formulated based on nine elements of the business model canvas, including customer segments, value proposition, distribution channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Keywords:business model canvas, digital marketing, sharia cooperative, marketing strategy
Digital Marketing Development Strategy of Sharia Cooperative Tati Handayani; Sufyati HS; Prima Dwi Priyatno
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 6 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i6.248

Abstract

The development of Sharia Cooperatives faced obstacles due to the Covid-19 pandemic situation. Many people no longer use sharia cooperatives in carrying out their daily lives, especially the owner of business. This situation requires innovation by utilizing digitization technology. One of the form of technology that can be used is digital marketing, with digital marketing communications and transactions can be carried out at any time. This study focuses on mapping the characteristics of Islamic cooperatives and evaluating the performance of Islamic cooperatives as well as producing business strategy models for Islamic cooperatives. The method used is descriptive qualitative with SWOT analysis techniques. Sampling method use non-probability sampling (snowball). The participants in this study were the management of the Baiturrahman Mitra Umat Sharia Consumer Cooperative (KKS), Bojong Gede, Bogor, West Java, totaling 6 informants. The results of the study show that the Baiturrahman Mitra Umat KKS is a cooperative that has a strong and growing market. The Baiturrahman Mitra Umat PSC can carry out two types of strategies, namely intensive strategies and integrative strategies. Intensive strategies can be carried out by cooperatives in the form of market penetration and market and product development. The integrative strategy can be carried out by cooperatives in the form of forward integration, backward integration, and horizontal integration. Keywords: strategy, digital marketing, sharia cooperatives
Digital Marketing Development Strategy for Sharia Consumer Cooperatives with Business Model Canvas Tati Handayani; Sufyati HS; Prima Dwi Priyatno; Nurhafifah Matondang; Yudi Nur Supriadi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 5 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i5.290

Abstract

Globalization has brought increasingly fierce competition for Islamic cooperatives, which threatens their survival in the market. As one of the important business sectors, sharia cooperatives need to develop strategies to remain relevant in various services, including financial services. The purpose of this study is to evaluate the business model and provide alternative recommendations for developing digital marketing with a business model canvas approach. This study uses a qualitative method with a business model canvas approach and the selected sharia cooperative model is the Baiturrahman Mitra Umat Sharia Consumer Cooperative (KKS). The results showed that the Baiturrahman Mitra Umat PSC experienced growth. The strategy that needs to be implemented should focus on growth that improves service, profit, and exploring new opportunities by prioritizing the role of digitalization for the marketing process of cooperative services. This strategy is formulated based on nine elements of the business model canvas, including customer segments, value proposition, distribution channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Keywords:business model canvas, digital marketing, sharia cooperative, marketing strategy
Circular Economy Philosophy Based on Hifz al-Bi'ah for Economic Justice Prima Dwi Priyatno; Ahmad Hasan Ridwan; Nurrohman Syarif
Journal of Islamic Economics and Finance Studies Vol 6 No 2 (2025): JIEFeS, December 2025
Publisher : Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47700/jiefes.v6i2.12741

Abstract

This study develops a comprehensive conceptual framework that integrates the principle of al-‘adl (economic justice) within the circular economy (CE), moderated by Hifz al-Bi'ah (environmental protection) based on Maqasid Shariah, to create a just and sustainable economy. The research uses a qualitative-conceptual method, combining a systematic literature review and thematic synthesis to analyze how Islamic principles can be integrated into CE practices. The findings indicate that incorporating al-‘adl and Hifz al-Bi'ah into CE practices helps to achieve equitable resource distribution, protect vulnerable groups, and ensure intergenerational justice. This integration also promotes ethical governance and accountability in resource management, ensuring that economic activities contribute not only to immediate economic growth but also to long-term environmental and social sustainability. Furthermore, this approach aligns with the objectives of Maqasid Shariah, particularly in safeguarding public welfare (maslahah ‘ammah) and ensuring that environmental stewardship is prioritized. By combining these principles with circular economy practices like eco-design, zero waste, and circular supply chains, the study highlights the potential for creating a more inclusive and sustainable development model that reflects Islamic values of justice, moderation, and ecological balance.   Penelitian ini mengembangkan kerangka konsep yang mengintegrasikan prinsip al-‘adl (keadilan ekonomi) dalam ekonomi sirkular (CE), dimoderasi oleh Hifz al-Bi'ah (perlindungan lingkungan) berdasarkan Maqasid Shariah, untuk menciptakan ekonomi yang berkeadilan dan berkelanjutan. Penelitian ini menggunakan metode kualitatif-konseptual, yang menggabungkan tinjauan pustaka sistematis dan sintesis tematik untuk menganalisis bagaimana prinsip-prinsip Islam dapat diintegrasikan ke dalam praktik-praktik CE. Hasil penelitian menunjukkan bahwa pengintegrasian al-‘adl dan Hifz al-Bi'ah dalam praktik CE membantu mewujudkan distribusi sumber daya yang adil, melindungi kelompok rentan, dan memastikan keadilan antargenerasi. Integrasi ini juga mendorong tata kelola yang etis dan akuntabilitas dalam pengelolaan sumber daya, memastikan bahwa aktivitas ekonomi tidak hanya berkontribusi pada pertumbuhan ekonomi jangka pendek tetapi juga pada keberlanjutan sosial dan lingkungan jangka panjang. Selain itu, pendekatan ini sejalan dengan tujuan Maqasid Shariah, terutama dalam melindungi kesejahteraan publik (maslahah ‘ammah) dan memastikan bahwa perlindungan lingkungan menjadi prioritas. Dengan menggabungkan prinsip-prinsip ini dengan praktik ekonomi sirkular seperti eco-design, zero waste, dan rantai pasokan sirkular, penelitian ini menunjukkan potensi untuk menciptakan model pembangunan yang lebih inklusif dan berkelanjutan yang mencerminkan nilai-nilai Islam tentang keadilan, moderasi, dan keseimbangan ekologis.