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All Journal Jurnal Manajemen Pariwisata dan Perhotelan Contemporary Journal of Applied Sciences (CJAS)
Ade Putera Arif Panjaitan
Institut Agama Kristen Negeri (IAKN) Tarutung
Religion Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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Promosi Ulos Ragi Hotang dalam Meningkatkan Daya Tarik Wisatawan di Desa Meat Kabupaten Toba Ana Setya Sibagariang; Roida Lumbantobing; Hanna Dewi Aritonang; Mery Silalahi; Ade Putera Arif Panjaitan
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 4 (2023): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i4.1479

Abstract

The aim of this research is to determine the description and impact of promotion of Ulos Ragi Hotang on increasing tourist attraction in Meat Village, Toba Regency, because promotion is a very important thing to do in increasing tourist attraction. Mazid stated that promotion is a marketing activity to introduce, inform and offer a destination to the wider public so they want to come to visit. The method used in this research is qualitative with a descriptive approach, with 10 research subjects selected to collect data in the field. The results of this research show that the promotions that have been carried out by the government and the community through face-to-face sales (personal selling), publicity (Publicity), sales promotions, namely an increase in the attraction of tourists to come to visit the Meat Village, although not too much. However, there are changes from the previous year. In connection with the research results, the author provides input for the community government, Pokdarwis to maximize the promotion of Ulos Ragi Hotang in a sustainable manner, not just by activities carried out in the meat village such as the Meat art festival and the thousand tent activity as an annual event, but the government provides encouragement, especially to the community. weaving craftsmen to be more effective in promoting, then the community must maintain the beauty of the motifs and continue to preserve the culture of Ulos Ragi Hotang weaving as a superior product from Meat village
Effectiveness of Tourism Awareness Groups in Developing Tourism Potential in Desa Wisata Jangga Dolok Kecamatan Lumban Julu Kabupaten Toba Hanna Manurung; Ade Putera Arif Panjaitan; Rusmauli Simbolon; Tio R J Nadeak; Harisan Boni Firmando
Contemporary Journal of Applied Sciences Vol. 1 No. 2 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/cjas.v1i2.7332

Abstract

The aim of this research is to determine the effectiveness of the performance of Pokdarwis in Jangga Dolok Village, Lumban Julu District, Toba Regency. As well as the efforts that have been made by Pokdarwis Jangga Dolok in developing the tourism potential in the village. This research uses descriptive qualitative methods and the data collection techniques used in this research are: Observation, interviews and documentation. In this research there are two types of informants, namely: key informants and ordinary informants. This research consists of two types of primary data and secondary data. This research found that the performance of Pokdarwis Jangga Dolok was effective with the efforts made by Pokdarwis through activities and programs that had been implemented in Jangga Dolok Village in 2022
Co-Authors Ana Setya Sibagariang Firmando, Harisan Boni Hanna Dewi Aritonang Hanna Manurung Mery Silalahi Roida Lumbantobing Rusmauli Simbolon Tio R.J Nadeak