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All Journal Jurnal Manajemen Pariwisata dan Perhotelan Jurnal Mahasiswa Kreatif
Mery Silalahi
Institut Agama Kristen Negeri Tarurutung
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Strategi Pengembangan Potensi Pariwisata Di Desa Prongil Julu Kecamatan Tinada Kabupaten Pakpak Bharat Restu Samosir; Albiner Siagian; Harisan Boni Firmando; Mery Silalahi; Yulia K.S Sitepu
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 4 (2023): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i4.1486

Abstract

The purpose of this study is to determine the strategy for developing tourism potential of Prongil Julu village, Tinada district, Pakpak Bharat district. This study uses qualitative research methods and uses SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis with three informants. The results of this study depict that developing tourism potential in Prongil Julu village has several advantages such as fresh air, cultural attractions, quite complete facilities, hospitality of people and entrance to the capital of Pakpak Bharat regent. However, there are also weaknesses such as underdeveloped infrastructure, lack of tourism promotion as well as lack of public interest and attention towards tourism. There are also opportunities to develop tourism through community tourism training, partnerships with the private sector and leveraging the benefits of Lae Mbilulu Falls to attract tourists. However, threats such as competition with destinations other than Prongil Julu Village and environmental damage also need attention. Based on these SWOT results, the author proposes a number of strategies to develop tourism potential such as infrastructure development, increased tourism promotion, tourism product development and cooperation with the private sector and Pakpak Bharat District Tourism Board. It is hoped that this strategy can help Prongil Julu Village maximize its tourism potential for economic growth and regional development.
Partisipasi Kelompok Sadar Wisata Dalam Pengembangan Desa Wisata Meat Kecamatan Tampahan Kabupaten Toba Dela Wardani Pardede; Yulia K.S Sitepu; Robert Juni Tua Sitio; Mery Silalahi; Rusmauli Simbolon
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 4 (2023): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i4.1488

Abstract

This study aimstodetermine the participation of pokdarwis in the development of the Meat Tourism Village and which parties are involved with the pokdarwis in the development of the Meat Tourism Village. This study uses qualitative research methods with descriptive methods and data collection techniques through observation and interviews with 10 informants. The results of this study depict that the Tourism Awareness Group endeavors to develop the Meat Tourism Village through two main programs, which are : Coordinate with the Tourism Office to strengthen human resources (HR) in the tourism sector and organize annual program activities of the Meat Art Festival and cooperate with Meat Village authorities, private parties and community
Strategi Pemasaran Objek Wisata Taman Doa Bunda Maria Kota Gunungsitoli Kabupaten Nias Regina Ratna Bawamenewi; Harisan Boni Firmando; Mery Silalahi; Robert J.T. Sitio; Tio Rj Nadeak
Jurnal Mahasiswa Kreatif Vol. 1 No. 6 (2023): November : Jurnal Mahasiswa Kreatif
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i6.1466

Abstract

This research aims to find out the marketing strategy of the manager of the Mother Mary's Prayer Park tourist attraction and what obstacles the local tourist attraction manager faces in marketing the religious tourist attraction of the Mother Mary's Prayer Park. Mother Mary's Prayer Park is a religious tourism site with Catholic nuances. This type of research is descriptive research with a qualitative approach. The informants in this research are tourism managers, tourism offices, employees and tourist visitors. The data collection methods used are the observation method, interview method, documentation method, data analysis used is data reduction, data display (data presentation), conclusion drawing/verification (conclusion). The results of research on marketing strategies for the religious tourist attraction of Our Lady's Prayer Park include 4 strategies, namely price, promotion, place, product. These four strategies serve as management guidelines for marketing the Mother Mary's Prayer Park tourist attraction. Apart from marketing tourist attractions, there are supporting and inhibiting factors for marketing the religious tourist attraction Our Lady's Prayer Park, Gunungsitoli City.
Co-Authors Albiner Siagian Dela Wardani Pardede Firmando, Harisan Boni Regina Ratna Bawamenewi Restu Samosir Robert J.T. Sitio Robert Juni Tua Sitio Rusmauli Simbolon Tio Rj Nadeak Yulia K.S Sitepu