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p-Index From 2021 - 2026
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All Journal Jurnal Pengabdian Kepada Masyarakat International Journal of Interdisciplinary Research
Yudha Pradhana
Universitas Nasional
Religion Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Social Media Based Personal Branding Training: How Students of SMK Budi Asih Jakarta Attract Recruiters’ Attention Yudha Pradhana; Vivitri Endah Andriani; Mira Adita Widianti; Firyal Nailah Khansa
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2026): Vol 2 no 2 July 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/jpkm.v2i2.1573

Abstract

The rapid development of information and communication technology has transformed recruitment practices, with social media emerging as an essential platform for building professional identity and attracting recruiters’ attention. However, many vocational high school students still lack an understanding of how social media can be utilized for career development. This community service program aimed to enhance the understanding and skills of students at SMK Budi Asih Jakarta in developing personal branding on social media as a strategy to improve work readiness. The program employed a face-to-face training method using a participatory approach, including material presentations, interactive discussions, hands-on practice in developing professional profiles, and evaluation through pre-test and post-test assessments. Training materials covered fundamental concepts of personal branding, digital communication strategies, professional social media profile management, and the use of visual content to strengthen professional self-image. The results indicated a significant improvement in participants’ understanding of personal branding, their ability to manage professional digital identities, and increased confidence in presenting their potential in digital environments. The training contributed positively to students’ readiness to face the modern workforce, which increasingly requires digital competencies and strong professional self-presentation. This program is expected to serve as a sustainable model for developing digital competencies among vocational high school students.
Principal Leadership Communication in Enhancing Teachers' Work Motivation Yudha Pradhana; Audrey Danellea Rahmadhani; Muqoyla Fajrin; Niquita Chairunisa; Deasy Ayu Nandini
International Journal of Interdisciplinary Research Vol. 2 No. 2 (2026): Vol 2 no 2 July 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijir.v2i2.1693

Abstract

In the field of education, principals play an important role in creating a conducive working environment for teachers. This study aims to analyze the leadership communication strategies employed by the principal in improving teachers’ work motivation at SMK Budi Asih Jakarta. This research used a qualitative descriptive approach with data collected through in-depth interviews with the principal as the main informant. The findings reveal that the principal applies interpersonal, situational, formal, and informal communication strategies to foster teachers’ work motivation. Family-oriented communication, coaching, emotional support, and task delegation adjusted to teachers’ conditions emerged as the primary approaches in creating a positive working environment. Guided by Situational Leadership Theory, the study identifies the implementation of directing, coaching, supporting, and delegating leadership dimensions in the principal’s communication practices. The novelty of this study lies in its exploration of leadership communication strategies within the context of a vocational school through the lens of situational leadership. The findings provide practical insights for educational leaders in developing adaptive communication strategies to enhance teachers’ motivation and strengthen a positive organizational climate in schools.
Co-Authors Audrey Danellea Rahmadhani Deasy Ayu Nandini Firyal Nailah Khansa Mira Adita Widianti Muqoyla Fajrin Niquita Chairunisa Vivitri Endah Andriani