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All Journal Journal of Communication Studies and Society Jurnal Pengabdian Kepada Masyarakat
Vivitri Endah Andriani
Universitas Nasional
Religion Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Social Media Based Personal Branding Training: How Students of SMK Budi Asih Jakarta Attract Recruiters’ Attention Yudha Pradhana; Vivitri Endah Andriani; Mira Adita Widianti; Firyal Nailah Khansa
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2026): Vol 2 no 2 July 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/jpkm.v2i2.1573

Abstract

The rapid development of information and communication technology has transformed recruitment practices, with social media emerging as an essential platform for building professional identity and attracting recruiters’ attention. However, many vocational high school students still lack an understanding of how social media can be utilized for career development. This community service program aimed to enhance the understanding and skills of students at SMK Budi Asih Jakarta in developing personal branding on social media as a strategy to improve work readiness. The program employed a face-to-face training method using a participatory approach, including material presentations, interactive discussions, hands-on practice in developing professional profiles, and evaluation through pre-test and post-test assessments. Training materials covered fundamental concepts of personal branding, digital communication strategies, professional social media profile management, and the use of visual content to strengthen professional self-image. The results indicated a significant improvement in participants’ understanding of personal branding, their ability to manage professional digital identities, and increased confidence in presenting their potential in digital environments. The training contributed positively to students’ readiness to face the modern workforce, which increasingly requires digital competencies and strong professional self-presentation. This program is expected to serve as a sustainable model for developing digital competencies among vocational high school students.
Public Speaking Training in Building Self-Confidence as Optimal Preparation for the World of Work for Students of SMK Budi Asih, Jakarta Yudha Pradhana; Vivitri Endah Andriani; Mira Adita Widianti; Firyal Nailah Khansa; Dinar Kadarsih; Albert Deniel Sitorus
Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2025): July 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/jpkm.v1i2.221

Abstract

SMK Budi Asih, one of the secondary education institutions in Jakart, is responsible for producing graduates with technical ando good communication skills. Through speaking skills, students will be able to express ideas, thoughts, and information in the right way in public and not cause misunderstandings as optimal preparation for the world of work. This training is designed to improve students' speaking skills, self-expression, and effective communication so that they can face competitive challenges in the increasingly complex world of work. Involving interactive training methods, this activity not only focuses on the technical aspects of public speaking, but also strengthens the psychological aspects to overcome the fear of speaking in public. The results of this training can positively impact increasing self-confidence and preparing SMK Budi Asih students to face challenges in the dynamic world of work. The success of this training is expected to be measured through participant evaluation and monitoring the development of public speaking skills and increasing students' self-confidence.
Training on Issue and Crisis Management for Village Government Officials of Eureunpalay Village Cibalong Tasikmalaya Yudha Pradhana; Vivitri Endah Andriani; Amadhea Zahra Febriani; Tasya Nur’aida; Ester Berliana; Mohammad Daffa Roihandro
Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2025): July 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/jpkm.v1i2.266

Abstract

The Issue and Crisis Management Training conducted for village government officials in Eureunpalay Village, Cibalong Subdistrict, Tasikmalaya, aimed to enhance effective communication skills in handling crisis situations. The training was attended by 20 participants, consisting of village apparatus and local community leaders. The initiative was motivated by the lack of understanding and practical skills among village officials in managing various issues and crises that may arise within the community, including natural disasters, social conflicts, and other emergency situations. Data collection methods included direct observation and open-ended interviews with participants to assess the development of their capacities throughout the training. The indicators of program success comprised: (1) increased participants' understanding of crisis communication techniques; (2) improved ability to apply vocal control, body language, and eye contact when speaking publicly; and (3) enhanced confidence in conveying messages during emergencies. The training outcomes showed a significant improvement in participants’ preparedness to face crisis situations, both in terms of technical communication skills and psychological readiness under pressure. The implications of these outcomes suggest that such training programs are a critical strategy in strengthening the capacity of village government officials, particularly in building effective communication during crises. Therefore, this initiative is recommended to be continued and scaled up to other villages as part of a broader effort to enhance local governance resilience.
Netizen Journalism on Instagram as Local Digital Media and Communication Dynamics in the @infobekasi Account Mira Adita Widianti; Ariandi Putra; Vivitri Endah Andriani
COMMUSTY Journal of Communication Studies and Society Vol. 4 No. 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/commusty.v4i2.7436

Abstract

This study examined the communication dynamics of netizen journalism within the Instagram account @infobekasi as a local digital media platform in Bekasi. The study was conducted to address the limited understanding of how local social media accounts mediate citizen participation, content curation, and information dissemination. A qualitative research design with a descriptive–interpretative approach was employed. Primary data were collected through documentation of Instagram content, including posts and audience interactions, and were analyzed inductively through data reduction and thematic categorization. The findings showed that @infobekasi functioned as a hybrid media platform that integrated citizen-generated content, administrative curation, and audience interaction. The account also served as a local digital early warning system by enabling rapid circulation and social verification of local information. The study concluded that netizen journalism on social media reflected the transformation of local media practices in the digital era.
Co-Authors Albert Deniel Sitorus Amadhea Zahra Febriani Ariandi Putra Dinar Kadarsih Ester Berliana Firyal Nailah Khansa Mira Adita Widianti Mohammad Daffa Roihandro Tasya Nur’aida Yudha Pradhana