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All Journal Madani: Multidisciplinary Scientific Journal Indonesian Journal of Economics and Strategic Management Greenation International Journal of Economics and Accounting
Teti Aliyanti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Pengambilan Lokasi Usaha Terhadap Kesuksesan Berbisnis UMKM Dian Sudiantini; Amelia Seli Febrianti; Aditya Aji Nugroho; Ayu Nur Jannah Milawati Candra; Ratilla Amanda Edwar; Teti Aliyanti
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 9 (2023): Oktober
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10044851

Abstract

Jurnal ini bertujuan untuk menganalisis pengaruh lokasi usaha terhadap kesuksesan berbisnis UMKM di Indonesia. UMKM memiliki peran penting dalam perekonomian Indonesia, namun masih banyak yang mengalami kesulitan dalam mencapai kesuksesan. Salah satu faktor yang dapat mempengaruhi kesuksesan UMKM adalah lokasi usaha. Hasil penelitian menunjukkan bahwa lokasi usaha memiliki pengaruh signifikan terhadap kesuksesan berbisnis UMKM. Faktor-faktor yang mempengaruhi kesuksesan UMKM melalui lokasi usaha antara lain aksesibilitas, keberadaan pesaing, dan keberadaan pasar. Jurnal ini memberikan kontribusi penting dalam memahami faktor-faktor yang mempengaruhi kesuksesan berbisnis UMKM di Indonesia. Hasil penelitian ini diharapkan dapat menjadi acuan bagi pemilik UMKM dalam memilih lokasi usaha yang tepat untuk meningkatkan kesuksesan bisnis mereka.
The Importance of Implementing Security Management in the Era of Digital Transformation Achmad Fauzi; Ratilla Amanda Edwar; Teti Aliyanti; Ayu Nur Jannah Milawati Candra; Amelia Seli Febrianti; Iqbal Al Baihaqi; Aditya Aji Nugroho
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i2.227

Abstract

Cyber security is an important aspect of the increasingly complex cyber threats. This research uses a qualitative approach, namely a method using a literature review. This study was conducted to examine how events implement security management in this developing era and how to maintain data security. Human Resource Security is also very important in facing various threats in the digital transformation era which include SQL Injection, Phishing Attack, Fake News, Denial of Service, Malware & Ransomware, and others. Hackers' motivations for launching malware and DDoS attacks are usually to gain access to sensitive data, disrupt business operations, or exploit systems for illicit purposes. The goal is to consume system resources and cause business system failure.
The Influence of Brand Marketing Strategy, Price Discounts and Formation of Loyalty on Consumer Repurchase Intentions on the Shopee Platform (Literature Review Management Students at Bhayangkara University, Jakarta Raya - Bekasi) Teti Aliyanti
Greenation International Journal of Economics and Accounting Vol. 2 No. 3 (2024): (GIJEA) Greenation International Journal of Economics and Accounting (September
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v2i3.317

Abstract

This research aims to analyze the influence of brand marketing strategies and price discounts on the formation of consumer loyalty and repurchase intentions on the Shopee e-commerce platform. In the competitive digital era, understanding the factors that influence consumer loyalty and repeat purchase intentions is crucial for the sustainability of e-commerce businesses. This study uses a quantitative approach with a sample of Management students from Bhayangkara University, Jakarta Raya - Bekasi who are Shopee customers. This research shows that implementing brand marketing strategies and providing price discounts has a significant impact on customer loyalty and intention to make repeat purchases. These findings provide valuable insight for e-commerce business players in designing effective marketing strategies to increase consumer loyalty. and encourage repeat purchases.
SPORTS BUSINESS: THE ROLE OF BUSINESS INTELLIGENCE IN BUSINESS SUCCESS IN SPORTS FIELD RENTAL Achmad Fauzi; Ahmad Muchlisin Natas Pasaribu; Muzakki Sudirman; Ratilla Amanda Edwar; Teti Aliyanti; Lola Kambuno; Reifa Galih Ramadhanti; Putri Ayu Shayekti Melani; Jhonni Sinaga
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 02 (2023): July 2023
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In business there is the science of collecting accurate data and information that can be obtained from various sources, this knowledge is called Business Intelligence. This knowledge can help to provide appropriate options for business needs. The method used in writing this journal is a qualitative method, namely a method that collects previous research data as reference material for this journal research, how much influence one variable has on another. Business Intelligent is used to identify customer satisfaction in renting sports fields by collecting data from various sources using technology. Business Intelligent can strategically identify field locations leased to customers. This journal has literature results in the form of: 1) Customer satisfaction with sports field rentals; 2) The influence of Business Intelligent on sports field rental costs that are affordable for strategic locations.
Co-Authors ACHMAD FAUZI Aditya Aji Nugroho Aditya Aji Nugroho Amelia Seli Febrianti Amelia Seli Febrianti Ayu Nur Jannah Milawati Candra Ayu Nur Jannah Milawati Candra Dian Sudiantini Iqbal Al Baihaqi Jhonni Sinaga Lola Kambuno Muzakki Sudirman Pasaribu, Ahmad Muchlisin Natas Putri Ayu Shayekti Melani Ratilla Amanda Edwar Ratilla Amanda Edwar Reifa Galih Ramadhanti