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This Author published in this journals
All Journal Journal Of Management Science (JMAS)
Arif Syaifudin
ITB Yadika, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Effect of life style, taste, word of mouth, and brand trust to the purchasing decisions Arif Syaifudin; Ufi Rumefi; Khamdan Suriyok
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.278

Abstract

The issues that are the focus of research are life style, taste, word of mouth and brand trust of Smart Education students. The population of this study were Smart Education students with a saturated sample technique of 107 respondents. The technique used to analyse the data is multiple linear regression test, classical assumption test, and hypothesis testing through F-test and t-test. Both simultaneously and partially, each variable of life style, taste, word of mouth and brand trust has a significant effect on the purchasing decisions of Smart Education students. It is hoped that producers can improve purchasing decisions by continuing to make variations and innovations in Samyang Hot Chicken products, so that they can be consumed more instantly and have more flavour variants.
Co-Authors Khamdan Suriyok Ufi Rumefi