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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ilmiah Ecobuss Journal Of Management Science (JMAS) Enrichment : Journal of Management Transparan Proceedings Series of Educational Studies
Khamdan Suriyok
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengaruh Bauran Promosi Terhadap Volume Penjualan Khamdan Suriyok
Ecobuss Vol 8 No 2 (2020): Jurnal Ilmiah Ecobuss
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v8i2.626

Abstract

The purpose of this study was to determine the effect of the promotion mix on sale and to determine the variables which have a dominant effect on sale. The data analysis technique used in this research is descriptive analysis, correlation analysis, and regression analysis. The test result show that the promotion mix variable, namely advertising (X1), has a partially significant effect on sale (Y) as well as a variable that has a dominant effect on sales. And the result of partial regression testing show that the promotion mix variable, namely sale promotion (X2), has a partially insignificant effect on sale.
Analisis Strategi Pemasaran Dalam Upaya Meningkatkan Jumlah Penerimaan Mahasiswa Baru Khamdan Suriyok
Ecobuss Vol 10 No 1 (2022): Jurnal Ilmiah Ecobuss
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v10i1.908

Abstract

The research was conducted with the aim of knowing and analyzing marketing strategies in an effort to increase the number of new student admissions. The research was conducted at the Yadika Bangil School of Economics (STIE). Data were collected through observation, document analysis, and interviews. The data analysis technique was carried out using the SWOT analysis method (Strengths, Weaknesses, Opportunities and Threats). The results showed that the more programs there were, the more alternatives students had to choose from. In addition, the programs offered will increase student interest in registering. As well as large financial support for promotion and supported by good quality lecturers, various study programs and affordable prices can increase the number of students. Keyword: Increasing Number of Student, Marketing Strategy, SWOT
Pengaruh Harga, Produk dan Tempat Terhadap Minat Beli Pelanggan Muhammad Mashudi Azrullah; Khamdan Suriyok
Ecobuss Vol 10 No 1 (2022): Jurnal Ilmiah Ecobuss
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v10i1.938

Abstract

The research was conducted with the aim of analyzing and explaining the effect of price, product and place on customer buying interest. The research was conducted at SME Chicken Shilin in Yadika Bangil Village - Pasuruan. Data were collected through observation, document analysis, and distributing questionnaires. The method of data analysis was carried out with a descriptive quantitative method using multiple regression analysis tools with the help of the SPSS program. The results of the study show that first, the variables of price, product and place have a simultaneous effect on customer buying interest. Second, the price variable has a partial effect on customer buying interest. Third, the product variable has a partial effect on customer buying interest. Fourth, the place variable has an effect on customer buying interest, the place variable has the most dominant influence on customer buying interest. Keywords : Price, Product, Promotion, SME
Analisis Sistem Akuntansi Penerimaan Kas Dalam Mendukung Pengendalian Intern UD. Gemilang Bangil Khamdan Suriyok
Ecobuss Vol 10 No 2 (2022): Jurnal Ilmiah Ecobuss September 2022
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v10i2.1113

Abstract

The Purpose of This Research Is To Know And Analyze The Implementation Of Cash Receipts Accounting System For Cash Sales That Are Applied To UD. Gemilang Bangil So That It Can Support Internal Control, The Informants In This Research Are The Production Department, Sales Section, Cash Section, Finance Section, Packaging Section And Shipping Section. The results of this study indicate that the cash receipts accounting system for cash sales at UD. Gemilang Bangil Overall It's Good Enough. However, there is still a need for improvement regarding the cash receipts accounting system for cash sales, which of course relates to the organizational structure, documents, and accounting records used as well as cash receipts procedures for cash sales at UD. Brilliant Bangil. Conclusion There is a need for improvements in the cash receipts section for cash sales, this is done so that monitoring can be easily carried out and prevent fraud that may occur if the problem is not resolved. To solve this problem, the author provides useful troubleshooting for the company. Keywords: Cash Receipts, and Internal Control
The Effect of Experiential Marketing, Store Atsmosphere, Product Quality and Service Quality on Customer Satisfaction at Café Rosella Arif Syaifudin; Khamdan Suriyok
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.958

Abstract

Café Rosella is a cafe located in the city of Porong, Sidoarjo, which offers a unique concept and provides a variety of food and drinks suitable for students or people who are enjoying their time. However, there are some problems that are not considered, such as inadequate parking facilities, poor toilet cleanliness, loud music, unfriendly employee service, long employee service. The purpose of this study was to analyze the influence of Experiential Marketing, Store Atsmosphere, Product Quality and Service Quality on Consumer Satisfaction. This type of research is quantitative research. The method used in this research is purposive sampling by distributing questionnaires. Based on the results of the study, it shows that the independent variables, namely Experiential Marketing, Store Atmosphere, Product Quality and Service Quality, have a positive simultaneous effect on customer satisfaction. Partially, the Experiential Marketing variable has no effect on customer satisfaction. Store Atmosphere has a partial effect on consumer satisfaction. Product quality variable has a partial effect on consumer satisfaction. The service quality variable has a partial effect on customer satisfaction. Product quality variable has a partial effect on consumer satisfaction. The service quality variable has a partial effect on customer satisfaction. Product quality variable has a partial effect on consumer satisfaction. The service quality variable has a partial effect on customer satisfaction
The Influence of Customer Trust on Salwa Minimarket Customer Loyalty with Customer Commitment as a Moderating Variable Khamdan Suriyok; Arif Syaifudin
Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.957

Abstract

Based on the results of interviews with several customers of "Minimarket Salwa" in "Minimarket Salwa" in Dukun Gresik District, there were several problems, such as the lack of service when entering there was no greeting like other Minimarkets because they were left joking with friends, food shelves which looks messy and untidy, so that customers are less loyal to shopping at the Minimarket. Several other things make customers disloyal to the Minimarket, such as the incompatibility of the prices of goods on the display rack with the cashier's computer, plus the absence of prices listed when the cashier scans the goods, the inaccuracy of employees regarding expired items that have not been replaced with new ones. The fourth case is change which is often exchanged for candy. The population in this study is "Minimarket Salwa" customers, Purposive Sampling Sampling Technique 40 customers. The results of the research show that the variable Customer Trust has a significant effect on Customer Loyalty. Customer Trust moderated by customer commitment shows no significant effect on customer loyalty.
The influence of brand image, food delivery service, content creator credibility and price on cimory product purchasing decisions Sabrina Khoirun Nisha Brina; Khamdan Suriyok
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1328

Abstract

Cimory is a brand of fermented milk products which is quite popular in Indonesia. In selling its products, Cimory uses various marketing strategies, such as expanding its reach through delivery services. On the other hand, the phenomenon of social media also has a significant influence on consumer attitudes. Content creators who have great credibility can influence consumer purchasing decisions. This research is expected to provide a more in-depth explanation of the factors that influence consumer purchasing decisions on Cimory products, so that it can help the company in designing a more effective marketing strategy. This type of research is quantitative research. The method used in this study was purposive sampling. Based on the results of the study, it shows that the independent variables Brand Image, Food Delivery Service, Content Creator Credibility and Price simultaneously influence purchasing decisions. Partially the independent variables Brand Image, Food Delivery Service and Content Creator Credibility and Price influence Purchasing Decisions. Then companies can improve consumer purchasing decisions by building better relationships with customers, and increase their overall business profits.ease with which interested parties can locate our article.
Effect of life style, taste, word of mouth, and brand trust to the purchasing decisions Arif Syaifudin; Ufi Rumefi; Khamdan Suriyok
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.278

Abstract

The issues that are the focus of research are life style, taste, word of mouth and brand trust of Smart Education students. The population of this study were Smart Education students with a saturated sample technique of 107 respondents. The technique used to analyse the data is multiple linear regression test, classical assumption test, and hypothesis testing through F-test and t-test. Both simultaneously and partially, each variable of life style, taste, word of mouth and brand trust has a significant effect on the purchasing decisions of Smart Education students. It is hoped that producers can improve purchasing decisions by continuing to make variations and innovations in Samyang Hot Chicken products, so that they can be consumed more instantly and have more flavour variants.
Ishak,SE, MSA PENGARUH MERK, FITUR, HARGA, GARANSI DAN REKOMENDASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE (STUDI PADA PENGGUNA SMARTPHONE REDMI DI DESA SPANDI, KECAMATAN REMBANG) Khamdan Suriyok, SE., MSA
Jurnal Transparan Institut Teknologi dan Bisnis Yadika Vol. 14 No. 1 (2022): Jurnal Transparan – Vol. 14 No. 01 (2022)
Publisher : Institut Teknologi dan Bisnis Yadika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53567/jtsyb.v14i2.18

Abstract

Berdasarkan Hasil Observasi Dengan Beberapa Pengguna Smartphone Redmi Di Desa Spandi, Kecamatan Rembang Kabupaten Pasuruan. Menyatakan Bahwa Smartphone Redmi Mempunyai Merek Terkenal, Fitur Lengkap, Harga Terjangkau dan garansi cepat. Sedangkan Beberapa Pengguna Yang Lain Menyatakan Berbeda. Penelitian Ini Bertujuan Untuk Menguji Dan Menganalisis Pengaruh Merk, Fitur, Harga, Garansi Dan Rekomendasi Terhadap Keputusan Pembelian Produk Smartphone Redmi. Metode Penelitian Yang Digunakan Adalah Metode Kuantitatif Dengan Pengambilan Sampel Menggunakan Purposive Sampling Maka Sampel Diperoleh Bejumlah 50 Responden. Hasil Penelitian Menunjukkan Bahwa Variabel Merk, Fitur, Harga, Garansi Dan Rekomendasi, Berpengaruh Secara Simultan Terhadap Keputusan Pembelian. Sedangkan Secara Parsial Variabel Merk Berpengaruh Terhadap Keputusan Pembelian. Variabel Fitur Berpengaruh Terhadap Keputusan Pembelian. Variabel Harga Tidak Berpengaruh Terhadap Keputusan Pembelian. Variabel Garansi Berpengaruh Terhadap Keputusan. Variabel Rekomendasi Berpengaruh Terhadap Keputusan Pembelian. Kesimpulan Secara Uji F Semua Variabel Berpengaruh Seacara Simultan Dan Secara Parsial Empat Variabel Berpengaruh Secara Signifikan Yaitu Merk, Fitur Dan Rekomendasi Terhadap Keputusan Pembelian.
PENGARUH TRUST, PERCEIVED RISK TERHADAP INTENTION TO USE DENGAN USEFULNESS SEBAGAI VARIABEL MODERASI PADA LAYANAN E –WALLET (Studi Pada Mahasiswa FEB ITB Yadika Pasuruan) Khamdan Suriyok, SE., MSA; Azizah
Jurnal Transparan Institut Teknologi dan Bisnis Yadika Vol. 15 No. 2 (2023): JURNAL TRANSPARAN – Vol. 15 No. 02 (2023)
Publisher : Institut Teknologi dan Bisnis Yadika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53567/jtsyb.v16i1.41

Abstract

Kepopuleran e-wallet berdampak besar bagi generasi milenial, termasuk mahasiswa. Seiring berjalannya waktu, yang pasti praktis dan mudah digunakan akan semakin diminati, maka e-wallet bisa menjadi solusinya. Tujuan penelitian untuk mengetahui dan menjelaskan pengaruh variabel dependen terhadap variabel independen dan variabel moderasi mampu memoderasi pengaruhnya variabel dependen terhadap variabel independen. Metode kuantitatif yang digunakan dalam penelitian ini dengan menggunakan sample rumus slovin, Populasi dalam penelitian ini terdiri dari 89 Mahasiswa aktif Institut Teknologi dan Bisnis (ITB) Yadika Pasuruan Fakultas Ekonomi dan Bisnis, pengumpulan data dengan menggunakan kuesioner. Hasil penelitian menunjukkan bahwa Trust dan Perceived Risk berpengaruh positif dan signifikan terhadap Intention To Use, Usefulness mampu memperkuat pengaruh Trust dan Perceived Risk terhadap Intention To Use. Sehingga disimpulkan bahwa e-wallet memberi solusi kemudahan bagi mahasiswa melakukan transaksi karena bagi mahasiswa mereka tidak perlu membawa uang cash atau tunai untuk melakukan pembayaran kuliah secara offline sehingga Mahasiswa ITB Yadika Pasuruan dapat mengakses diberbagai tempat dan tidak terikat waktu serta ketersediaan fitur yang relevan, sehingga banyak Mahasiswa yang menggunakan e-wallet.
Co-Authors Arif Syaifudin Arif Syaifudin Arif Syaifudin Arif Syaifudin Azizah Ferdiliansyah Harfiahani Indah Rakhma Ningtyas Khoirul Anwar Muhammad Mashudi Azrullah Sabrina Khoirun Nisha Brina Ufi Rumefi