Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal PKM Manajemen Bisnis Innovative: Journal Of Social Science Research
Yulianingsih Yulianingsih
Universitas Djuanda
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Busana Muslim Pada Toko Kharisma Bogor Fera Nurlisna; Titiek Tjahja Andari; Yulianingsih Yulianingsih
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.4381

Abstract

Penelitian ini bertujuan untuk mengenalisis dan mengindetifikasi pengaruh kualitas produk dan harga terhadap keputusan pembelian busana muslim pada Toko Kharisma Bogor. Kuesioner didistribusikan kepada 100 responden yang diambil dengan teknik purposive sampling dengan kriteria; konsumen telah melakukan pembelian produk busana, konsumen yang dilihat cukup dewasa untuk mengisi kuesioner, dengan alasan telah mampu dalam menentukan keputusan pembelian yang diterima secara rasional. Kuesioner teruji dengan uji validitas, uji reliabilitas dan uji asumsi klasik. Hasil dari pengujian tersebut valid, reliabel dan dapat digunkan untuk data regresi. Metode analisis yang digunakan dalam penelitian ini adalah metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Hasil penelitian menunjukan bahwa variabel kualitas produk dan harga baik secara simultan maupun parsial berpengaruh positif dan signifikan terhadap keputusan pembelian busana muslim Toko Kharism Bogor. Hasil pengujian koefisien determinasi (R square) 59,8% sedangkan sisanya sebesar 40,2%. Hubungan antara kualitas produk dan harga sangan kuat dengan hasil koefisien korelasi sebesar 0,700. Kata Kunci: Kualitas Produk, Harga, Keputusan Pembelian
Peningkatan Efektivitas Promosi Klinik NU Beauty melalui Pengembangan Media Digital Esih Nurasiah Jamil; Yulianingsih Yulianingsih
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1822

Abstract

This Community Service Program (PkM) was initiated in response to the limited effectiveness of promotional strategies used by NU Beauty Clinic in Jonggol, Bogor, which struggled to reach a wider audience due to minimally informative messages and restricted use of digital media. The program, conducted in October 2025 by lecturers and students of Universitas Djuanda and attended by 15 clinic employees, aimed to strengthen the clinic’s marketing communication through digital-based promotional improvements. Using interviews, observations, discussions, problem analysis, and the implementation of digital solutions, the team identified that previous promotional content relied heavily on before–after photos without explaining service benefits, treatment types, or customer testimonials, while promotional channels were limited to WhatsApp and Instagram. The PkM activities resulted in enhanced promotional content and the development of additional digital platforms such as TikTok and Facebook, enabling the clinic to expand audience reach and improve visibility. These efforts provided more relevant communication alternatives for the clinic’s target market and contributed to a more structured and sustainable promotional strategy. Overall, the program is expected to support NU Beauty Clinic in strengthening its competitiveness and increasing business revenue through effective and comprehensive digital marketing practices.
Co-Authors Esih Nurasiah Jamil Fera Nurlisna Titiek Tjahja Andari