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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal PKM Manajemen Bisnis Innovative: Journal Of Social Science Research
Yulianingsih Yulianingsih
Universitas Djuanda
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Busana Muslim Pada Toko Kharisma Bogor Fera Nurlisna; Titiek Tjahja Andari; Yulianingsih Yulianingsih
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.4381

Abstract

Penelitian ini bertujuan untuk mengenalisis dan mengindetifikasi pengaruh kualitas produk dan harga terhadap keputusan pembelian busana muslim pada Toko Kharisma Bogor. Kuesioner didistribusikan kepada 100 responden yang diambil dengan teknik purposive sampling dengan kriteria; konsumen telah melakukan pembelian produk busana, konsumen yang dilihat cukup dewasa untuk mengisi kuesioner, dengan alasan telah mampu dalam menentukan keputusan pembelian yang diterima secara rasional. Kuesioner teruji dengan uji validitas, uji reliabilitas dan uji asumsi klasik. Hasil dari pengujian tersebut valid, reliabel dan dapat digunkan untuk data regresi. Metode analisis yang digunakan dalam penelitian ini adalah metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Hasil penelitian menunjukan bahwa variabel kualitas produk dan harga baik secara simultan maupun parsial berpengaruh positif dan signifikan terhadap keputusan pembelian busana muslim Toko Kharism Bogor. Hasil pengujian koefisien determinasi (R square) 59,8% sedangkan sisanya sebesar 40,2%. Hubungan antara kualitas produk dan harga sangan kuat dengan hasil koefisien korelasi sebesar 0,700. Kata Kunci: Kualitas Produk, Harga, Keputusan Pembelian
Peningkatan Efektivitas Promosi Klinik NU Beauty melalui Pengembangan Media Digital Esih Nurasiah Jamil; Yulianingsih Yulianingsih
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1822

Abstract

This Community Service Program (PkM) was initiated in response to the limited effectiveness of promotional strategies used by NU Beauty Clinic in Jonggol, Bogor, which struggled to reach a wider audience due to minimally informative messages and restricted use of digital media. The program, conducted in October 2025 by lecturers and students of Universitas Djuanda and attended by 15 clinic employees, aimed to strengthen the clinic’s marketing communication through digital-based promotional improvements. Using interviews, observations, discussions, problem analysis, and the implementation of digital solutions, the team identified that previous promotional content relied heavily on before–after photos without explaining service benefits, treatment types, or customer testimonials, while promotional channels were limited to WhatsApp and Instagram. The PkM activities resulted in enhanced promotional content and the development of additional digital platforms such as TikTok and Facebook, enabling the clinic to expand audience reach and improve visibility. These efforts provided more relevant communication alternatives for the clinic’s target market and contributed to a more structured and sustainable promotional strategy. Overall, the program is expected to support NU Beauty Clinic in strengthening its competitiveness and increasing business revenue through effective and comprehensive digital marketing practices.
STRATEGI PENERAPAN BRANDING UNTUK MENINGKATKAKAN DAYA SAING UMKM DI DESA BOJONGGENTENG Chandra Ayu Pramestidewi; Sri Harini; Yulianingsih Yulianingsih; Mohammad Mursidi Hariyadi; Nisa Rahwamati; Risma Aprilianti; Amar Zidan
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.40399

Abstract

Usaha mikro, kecil, dan menengah (UMKM) dapat berkontribusi dalam menciptakan kesempatan kerja serta menyuplai layanan ekonomi bagi masyarakat secara keseluruhan, berperan dalam proses distribusi yang lebih merata dan peningkatan pendapatan penduduk, mendorong perkembangan ekonomi di Desa Bojonggenteng, dan berkontribusi pada kestabilan negara. Tujuan dari studi ini adalah untuk menemukan taktik UMKM dalam memperkuat daya saing mereka lewat pemberian merek. Penelitian ini menggunakan metode kualitatif dengan tipe diskriptif. Metode purposive sampling digunakan untuk menemukan informan. Analisis data dilakukan dengan mengurangi dan menampilkan data, lalu menarik kesimpulan. Hasil penelitian ini menunjukkan bahwa UMKM meningkatkan daya saingnya dari segi produktifitas: Penggunaan peralatan produksi yang sederhana dan tingkat pendidikan karyawan pada pelaku UMKM masih rendah meskipun mereka dapat menghasilkan produk berkualitas. Meskipun kualitas dari produk UMKM sudah baik, masih diperlukan peningkatan. Sesi Nilai: Harga dari produk yang dihasilkan oleh usaha kecil dan menengah (UMKM) dapat diterima oleh masyarakat, dan proses pembeliannya pun mudah karena diterima oleh konsumen.
Kualitas Pelayanan Kunjungan Wisata Religi pada Unit Percetakan Al-Qur’an Kementerian Agama RI Risma Yunita Alfiani; Yulianingsih Yulianingsih
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 2 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i2.1419

Abstract

This study addresses the fluctuation in visitor numbers at the Unit Percetakan Al-Qur’an (UPQ) of the Ministry of Religious Affairs of the Republic of Indonesia, which indicates potential issues in service quality as an educational religious tourism destination. The purpose of this study is to examine the quality of religious tourism services at UPQ based on visitors’ perceptions and experiences. A qualitative descriptive approach was employed to obtain an in-depth understanding of service performance. Data were collected through direct field observations during the Field Work Practice program, semi-structured interviews with institutional supervisors, and analysis of 70 visitor reviews obtained from the official feedback platform provided by UPQ. The data were analyzed through data reduction, categorization, interpretation, and comparison across sources. The findings indicate that the overall service quality at UPQ is perceived as good, particularly in terms of staff empathy, reliability, responsiveness, and assurance. However, the study identifies notable weaknesses in the tangibles dimension, including physical facilities, cleanliness, and supporting infrastructure, which contribute to visitor complaints and affect comfort during visits. These results highlight the importance of continuous improvement in physical facilities and service management to enhance visitor satisfaction and strengthen UPQ’s role as a sustainable educational religious tourism destination.
Store Atmosphere pada Supermarket Tirta Bangunan Tajur Bogor Annisa Nabila Putri; Yulianingsih Yulianingsih
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 2 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i2.1426

Abstract

The physical environment of a retail store plays a strategic role in shaping consumers’ shopping experiences, particularly in brick-and-mortar retail settings. However, empirical studies on store atmosphere in building material retail remain limited, despite its distinctive spatial and functional characteristics. This study aims to describe the implementation of store atmosphere at Tirta Bangunan Tajur Bogor, with a specific focus on store layout as a key element supporting consumer comfort and shopping effectiveness. A descriptive qualitative approach was employed, using field observation, informal interviews with management and employees, participatory involvement in operational activities, and a literature review. The findings reveal that the overall store atmosphere has supported functional shopping activities through adequate lighting, neutral color schemes, and a clean environment. Nevertheless, the store layout requires further adjustment due to increasing product variety and limited display space, which affects customer flow and spatial efficiency. These results indicate that effective layout management plays a central role in enhancing consumer comfort and operational efficiency in building material retail. The study contributes to the literature by highlighting the importance of functional spatial design as part of store atmosphere in non-conventional retail contexts.
PENGARUH ONLINE CUSTOMER REVIEW DAN BRAND IMAGE, TERHADAP KEPUTUSAN PEMBELIAN BODY LOTION HERBORIST DI SHOPEE MELALUI BRAND TRUST SEBAGAI VARIABEL INTERVENING Titiek Tjahja Andari; Yulianingsih Yulianingsih; Eka Destri Lestari
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/nhnr0a44

Abstract

Dengan Brand Trust sebagai variabel intervening, penelitian ini mengkaji pengaruh Online Customer Review dan Brand Image terhadap keputusan pembelian Herborist Body Lotion di Shopee. Data dari 100 pembeli online Herborist Body Lotion di Kabupaten Bogor dikumpulkan menggunakan teknik deskriptif-verifikasi kuantitatif, dan pendekatan analisis jalur dalam SPSS 26 digunakan untuk menganalisis data. Menurut penelitian ini, Online Customer Review memengaruhi pilihan pembelian melalui Brand Trust. Selain itu, Brand Trust berfungsi sebagai variabel intervening, yang memberikan Brand Image dampak yang cukup besar dan positif terhadap pilihan pembelian. Mempertahankan Brand Image yang positif dan memastikan bahwa pelanggan memberikan nilai tinggi pada produk Herborist di Shopee sangat penting untuk mendapatkan kepercayaan dan meningkatkan keputusan pembelian konsumen.
PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA FUJIKO RAMEN SUKABUMI Syahira Adri Septina Khoerunisa; Yulianingsih Yulianingsih; Chandra Ayu Pramestidewi
Jurnal Maneksi Vol. 15 No. 3 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i3.4017

Abstract

Introduction: The intensifying competition in the food and beverage industry has compelled businesses to adopt effective digital marketing strategies to strengthen their market position and influence consumer purchasing behavior. Among these strategies, social media marketing has emerged as a communication tool that increases product awareness, stimulates purchase intention, and ultimately shapes purchasing decisions. Accordingly, this study investigates the effect of social media marketing on purchasing decisions, while examining the mediating role of purchase intention among customers of Fujiko Ramen Sukabumi.Methods: This study employed a quantitative research design using descriptive and explanatory approaches. Data were collected through structured questionnaires administered to 100 customers of Fujiko Ramen Sukabumi selected using purposive sampling. The proposed relationships among variables were analyzed using path analysis with SPSS version 26, whereas the mediating effect of purchase intention was assessed through the Sobel test.Results: The findings indicate that social media marketing has a positive and significant effect on both purchase intention and purchasing decisions. Furthermore, purchase intention positively influences purchasing decisions and serves as a significant mediating variable in the relationship between social media marketing and purchasing decisions. Conclusions: This study concludes that social media marketing plays an important role in encouraging customers' purchase intention and influencing their purchasing decisions. The findings also highlight the mediating role of purchase intention, suggesting that businesses should optimize their social media marketing strategies to strengthen consumers' purchase intention and improve purchasing decisions. Keywords: Food and Beverage Industry; Fujiko Ramen; Purchase Intention; Purchasing Decision; Social Media Marketing
PENGARUH MEDIA SOSIAL DAN WORD OF MOUTH TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA KAFE GUNUNG WALAT Rian Permana; Yulianingsih Yulianingsih; Awa Awa
Jurnal Maneksi Vol. 15 No. 3 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i3.4018

Abstract

Introduction: This study aimed to examine the effects of social media and word of mouth on customer loyalty, with customer satisfaction serving as a mediating variable, at Kafe Gunung Walat.Methods: This study employed a quantitative approach using a descriptive and verificative research design. The sample consisted of 100 customers of Kafe Gunung Walat selected through an accidental sampling technique. Data were collected using a structured questionnaire and analyzed with IBM SPSS Statistics version 25. The analytical procedures included validity and reliability tests, classical assumption tests, path analysis, hypothesis testing, coefficient of determination analysis, and the Sobel test to examine the mediating effect of customer satisfaction.Results: The findings revealed that social media and word of mouth had a positive and significant effect on customer satisfaction. In addition, social media, word of mouth, and customer satisfaction positively and significantly influenced customer loyalty. Customer satisfaction was also found to mediate the relationship between social media and customer loyalty, as well as between word of mouth and customer loyalty. These findings indicate that effective social media utilization and positive word of mouth communication contribute to higher customer satisfaction, which subsequently strengthens customer loyalty toward Kafe Gunung Walat. Keywords: customer loyalty; customer satisfaction; social media; word of mouth.
Co-Authors Amar Zidan Annisa Nabila Putri Awa Awa Chandra Ayu Pramestidewi Chandra Ayu Pramestidewi Eka Destri Lestari Esih Nurasiah Jamil Fera Nurlisna Mohammad Mursidi Hariyadi Nisa Rahwamati Rian Permana Risma Aprilianti Risma Yunita Alfiani Sri Harini Syahira Adri Septina Khoerunisa Titiek Tjahja Andari