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All Journal Asia Pacific Fraud Journal Jurnal PKM Manajemen Bisnis
Esih Nurasiah Jamil
Universitas Djuanda
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Peningkatan Efektivitas Promosi Klinik NU Beauty melalui Pengembangan Media Digital Esih Nurasiah Jamil; Yulianingsih Yulianingsih
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1822

Abstract

This Community Service Program (PkM) was initiated in response to the limited effectiveness of promotional strategies used by NU Beauty Clinic in Jonggol, Bogor, which struggled to reach a wider audience due to minimally informative messages and restricted use of digital media. The program, conducted in October 2025 by lecturers and students of Universitas Djuanda and attended by 15 clinic employees, aimed to strengthen the clinic’s marketing communication through digital-based promotional improvements. Using interviews, observations, discussions, problem analysis, and the implementation of digital solutions, the team identified that previous promotional content relied heavily on before–after photos without explaining service benefits, treatment types, or customer testimonials, while promotional channels were limited to WhatsApp and Instagram. The PkM activities resulted in enhanced promotional content and the development of additional digital platforms such as TikTok and Facebook, enabling the clinic to expand audience reach and improve visibility. These efforts provided more relevant communication alternatives for the clinic’s target market and contributed to a more structured and sustainable promotional strategy. Overall, the program is expected to support NU Beauty Clinic in strengthening its competitiveness and increasing business revenue through effective and comprehensive digital marketing practices.
Digital Governance Management for Sustainable Government: Innovation in Corruption Eradication Towards SDGs Afzil Ramadian; Syakhira Fadla; Esih Nurasiah Jamil
Asia Pacific Fraud Journal Vol. 11 No. 1: 1st Edition (January-June 2026)
Publisher : Association of Certified Fraud Examiners Indonesia Chapter

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21532/apfjournal.v11i1.423

Abstract

Digital governance has become a transformative tool in increasing transparency, accountability, and efficiency in government. This paper aims to analyze the role of digital governance management in supporting sustainable governance, especially in eradicating corruption as an effort to achieve the Sustainable Development Goals (SDGs). The methodology used is a Systematic Literature Review (SLR). This study identifies, evaluates, and synthesizes existing literature regarding digital governance implementation across various countries to analyze its role in eradicating corruption. The results of the analysis show that the integration of digital technologies such as blockchain, artificial intelligence (AI), and big data can significantly reduce corrupt practices by increasing transparency and minimizing human intervention. This paper concludes that digital governance management is a crucial innovation in realizing sustainable and corruption-free governance. The theoretical implication of this research lies in expanding the discourse on digital governance as a core component of sustainable development. For practical and policy implications, this paper offers a strategic foundation for governments to design and implement transparent, technology-based systems that minimize human intervention and prevent corrupt practices.
Co-Authors Afzil Ramadian Syakhira Fadla Yulianingsih