Thita Moralitha Mayza
Universitas Islam Syekh-Yusuf Tangerang

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TRANSFORMASI DIGITAL DAN PENINGKATAN KESEJAHTERAAN MASYARAKAT PEDESAAN KAWASAN PEGUNUNGAN IJEN BANYUWANGI Thita M. Mazya; Lala M Kolopaking; Dodik R Nurrochmat; Arif Satria; Irwan Irwan
Jurnal Penelitian Sosial dan Ekonomi Kehutanan Vol 19, No 1 (2022): Jurnal Penelitian Sosial dan Ekonomi Kehutanan
Publisher : Pusat Penelitian dan Pengembangan Sosial, Ekonomi, Kebijakan dan Perubahan Iklim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20886/jpsek.2022.19.1.43-60

Abstract

The entry of digital technology into Banyuwangi's Ijen Crater Nature Park has resulted in numerous changes. Digital Technology or, information and communication technologies, have the potential to improve rural welfare.Rural ICTs, however, necessitates special efforts to develop suitable means for those who are unable to access the Internet or do not have the language capacity to understand the content. The aims of this study are to determine the extent to which digital technology penetration can promote transformation and improve the rural’s welfare. To assess the transformation and the level of welfare, a qualitative survey and analysis were conducted using 120 respondents household survey data  . The findings show that villages have been able to reduce the digital divide and improve their quality of life, with a long-term positive impact on material well-being. This study demonstrates  how digital technology can serve as a new source of social capital for rural sustainable developmen.
Neue-Gemeinschaft: Transformasi Digital pada Usaha Mikro, Kecil dan Menengah di Komunitas Pedesaan Banyuwangi, Jawa Timur Mazya, Thita; M Kolopaking, Lala; Hadi Dharmawan, Arya; Ridho Nurrochmat, Dodik; Satria, Arif
Sodality: Jurnal Sosiologi Pedesaan Vol. 10 No. 1 (2022): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22500/10202238533

Abstract

This study aims to analyze the digital transformation of changing rural economy towards a digital society. Qualitative research methods were used, including 50 participants and in-depth interview informants, with participatory observation, policy analysis, and three series of focus group discussions both in person and online. The study found that internet intervention significantly impacts collective behaviour and improves MSMEs development. Referring to the continuum theory of Gemeinschaft-Gesellschaft, the study showed that these changes result in the formation of a ‘Neue Gemeinschaft’. Rural MSMEs are entering a new era due to the adoption of digital technology by businesses that support and exhibit characteristics such as the intensity of the use of internet networks, the ability to conduct digital transactions, and the preservation of village social values. Theoretically and empirically, the research indicates that digital transformation is driven by a change in collective behaviour around technology use, followed by inclusive rural digital economy.