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All Journal Jurnal Pengabdian kepada Masyarakat International Journal of Environmental Communication (ENVICOMM)
Budi Shantika
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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SOSIALISASI STRATEGI INOVATIF PENGELOLAAN SAMPAH BERBASIS PEMBERDAYAAN MASYARAKAT DI DESA DAWAN, KABUPATEN KLUNGKUNG, BALI Budi Shantika; Ni Kadek Winda Yanti; Milida Lessu; I Made Dedik Setiawan
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 8: Januari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i8.9478

Abstract

Waste management is a significant environmental challenge in Indonesia, particularly in rural areas such as Dawan Village, Klungkung Regency, Bali. With the increasing volume of household waste, consisting of both organic and inorganic materials, innovative strategies are required to address this issue. This community service and outreach program aimed to implement a community-based waste management system through an educational and collaborative approach. The methods used included socialization, training, and the application of the 3R principles (Reduce, Reuse, Recycle). This program not only succeeded in raising environmental awareness but also provided economic benefits through waste processing into compost and other products. The study recommends improving waste management facilities, establishing continuous educational programs, and fostering closer collaboration between the community, government, and private sector to create a cleaner and more sustainable environment in Dawan Village
Building Brand Awareness with Environmental Focus: Suasa Real Estate’s Instagram Melati Budi Srikandi; Ni Made Prasiwi Bestari; Budi Shantika; I Putu Diva Putra
International Journal of Environmental Communication (ENVICOMM) Vol. 3 No. 1 (2025)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm.v3i1.8753

Abstract

This study examines the digital branding strategy of Suasa Real Estate on Instagram through the Circular Model of SOME (Share, Optimize, Manage, Engage). Situated in the rapidly developing and environmentally sensitive region of Canggu, Bali, Suasa’s Instagram presence offers a compelling case for understanding how luxury real estate brands build awareness, aesthetic appeal, and digital trust. The research reveals that Suasa’s 'Share' strategy excels in creating a consistent and aspirational visual identity, combining curated imagery, uniform design elements, and storytelling to position itself within the high-end property market. In the 'Optimize', the company utilizes Instagram Insights and tailored content formats, such as Reels and Highlights, to adapt posts to audience behavior, demonstrating a data-driven approach to increasing relevance and reach. The 'Manage' component reflects internal coordination efforts that ensure consistent posting schedules and organized visual presentation. However, findings show that the 'Engage' dimension, while partially successful in eliciting organic likes and comments, lacks mechanisms for two-way interaction. Audience interviews highlight a gap in participatory content, suggesting opportunities for improvement through features like Question and Answer (Q&A) polls, or user-generated content. Additionally, the study identifies an untapped potential in Suasa’s brand narrative: the integration of environmental messaging. Given Bali’s ecological concerns, embedding sustainability themes into visual and textual content could enhance brand trust and long-term relevance. This research concludes that the SOME model is a valuable framework for evaluating Instagram branding, and that future brand growth will depend on Suasa’s ability to merge aesthetic sophistication with interactive, and environmentally conscious storytelling.
Co-Authors I Made Dedik Setiawan I Putu Diva Putra Melati Budi Srikandi Milida Lessu Ni Kadek Winda Yanti Ni Made Prasiwi Bestari