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All Journal Journal of Indonesian Economy and Business JAAF (Journal of Applied Accounting and Finance) eCo-Buss JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Economic Reviews Journal Innovative: Journal Of Social Science Research Journal of Accounting Inaba Jurnal Manajemen Maranatha
Vina Merliana
Universitas Indonesia Membangun
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Accounting Inaba

 1 
THE INFLUENCE OF ONLINE, FINANCIAL MANAGEMENT, AND APPLICATION TOWARDS SALES EFFECTIVENESS: CASE STUDY ON MSMES IN BANDUNG CITY Arismutia, Salza Adzri; Merliana, Vina
Journal of Accounting Inaba Vol. 1 No. 1 (2022): Volume 1 Number 1, June 2022
Publisher : Universitas Indonesia Membangun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jai.v1i1.10

Abstract

This study aims to analyze the effect of online financial management applications on sales of MSMEs (Micro, Small, and Medium Enterprises) in Bandung. The sample in this study used 80 MSMEs with various types of businesses including those engaged in fashion, culinary, services, and trade. This research method is quantitative with a descriptive verification approach. Data processing using SPSS application version 25 with multiple linear regression testing. The results showed that the variables had an effect on sales effectiveness. Partially, application variables have no effect on sales effectiveness, while financial management variables and online variables affect the effectiveness of MSMEs sales in Bandung City.
Cognitive Behavior Effects, Charismatic Attraction, Achievement of The Eligibility To The Convection of Sales Volume In The Moment of Choosing Merliana, Vina
Journal of Accounting Inaba Vol. 3 No. 1 (2024): Volume 3 Number 1, June 2024
Publisher : Universitas Indonesia Membangun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jai.v3i01.293

Abstract

Sales volume is the number of units of the final result achieved by the company from the sale of products during a certain period. Sales are said to be an activity aimed at finding buyers and giving confidence to customers with the products offered, one of the factors that affect sales is the condition and ability of the seller, market conditions, capital, company organizational conditions and other factors. The research method used is descriptive and verification method, the data used is primary data with 71 respondents, the sampling technique uses purposive sampling method using the Slovin formula, the results of the t test (partial) x1 cognitive behaviors has no effect on sales volume, x2 charismatic appeal affects sales volume, x3 budget realization affects sales volume, while the f test (simultaneous) together there is an influence on sales volume.
Co-Authors Albert Kurniawan Albert Kurniawan Purnomo Alfarisi, Ade Salman Aris Setiyani, Aris Astrin Kusumawardani Ferry Kosadi Fitriyani, Rika Kurniasih, Reni Luntungan, Irving Ignatius Paul Noor Khalifah, Widian Pebrianti Putri Permata setya Lestari Rukmana, Azlina Nur Fitriani Salim, Hockey Salza Adzri Arismutia Sumawidjaya, Riyandi Nur Tjipto Sajekti Vira Adilla Wajib Ginting Widianty Nur Illmi Yantri, Riska Yuli