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Pengaruh Strategi Biaya Rendah dan Diferensiasi terhadap Keberhasilan PT Tahu Tauhid Vina Merliana; Albert Kurniawan
Jurnal Manajemen Maranatha Vol 15 No 2 (2016)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v15i2.16

Abstract

This study discusses the company PT TAHU TAUHID Lembang in the city, the researchers are interested in doing research on this company, as the company is one part of the changes to the types of food in the know begin by providing a variety of flavors to him. The factory is well know for success in business, the company's emphasis on increasing the efficiency and utilization of external circumstances, while also maintaining its uniqueness PT TAHU TAUHID. To the authors to take the title of the thesis about Influence Strategies (Low Cost and Differentiation) the success of the business. The purpose of this study was todetermine a low cost to determine the success of PT TAHU TAUHID Lembang, and to determine the differentiation strategy of competitive advantage held by PT TAHU TAUHID Lembang. In the sampling method nonprobability sampling is saturatedwith 75 employees. The results from 75 employees to prove that the competitive advantage of Differentiation shows more influence on the success of its PT TAHU TAUHID, whereas Low cost does not significantly affect the success of PT TAHUTAUHID.Keywords: Strategies Competitive Advantage, Low Cost, Differentiation, The success of the business.
Pengaruh Current Ratio, Return On Equity dan Debt To Equity Ratio Terhadap Harga Saham (Pada Perusahaan Konstruksi Bangunan di Bursa Efek Indonesia Periode Tahun 2014-2023) Rukmana, Azlina Nur Fitriani; Merliana, Vina
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3979

Abstract

This study aims to determine and explain the effect of Current Ratio, Return on Equity and Debt To Equity Ratio on Stock Prices in Building Construction companies listed on the Indonesia Stock Exchange for the 2014-2023 Financial Report Period with a sample of 7 companies. The research method used is quantitative with a descriptive and verification approach. Descriptive Statistical Analysis consists of Maximum Value, Minimum Value, Mean and Standard Deviation. The results of the descriptive analysis show that construction stock prices tend to decline during 2014-2023, while the financial ratios studied fluctuate and in 2020 tend to decline sharply. Verification Statistical Analysis consists of Classical Assumption Test and Multiple Linear Regression Test. Based on the results of partial hypothesis testing (t-test), the results obtained Current Ratio has no effect on Stock Price, while Return on Equity and Debt to Equity Ratio have an effect on Stock Price. While the simultaneous test through the F test, there is a simultaneous effect of Current Ratio, Return on Equity and Debt To Equity Ratio on Stock Price. Thus, the financial ratio determines investor decisions, thus affecting changes in stock prices. The absence of the Current Ratio indicates the characteristics of a building construction company where the Current Ratio cannot be used as a benchmark for increasing stock prices. Investors prefer long-term financial performance compared to short-term.
Pengaruh Net Profit Margin, Current Ratio, Total Asset Turnover dan Ukuran Perusahaan Terhadap Pertumbuhan Laba Yantri, Riska Yuli; Merliana, Vina
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13092

Abstract

Tujuan penelitian adalah untuk mengetahui pengaruh Net Profit Margin, Current Ratio, Total Asset Turnover, dan Ukuran Perusahaan terhadap Pertumbuhan Laba. Penelitian ini tergolong penelitian kuantitatif dengan pendekatan deskriptif dan verifikatif dan teknik pengumpulan data dapat diperoleh melalui studi kepustakaan dan dokumentasi. Teknik pengambilan sampel menggunakan purposive sampling. Analisis data menggunakan analisis regresi linier berganda dan koefisien determinasi serta uji hipotesis. Pengelolaan data menggunakan aplikasi Statistical Product and Service Solution versi 26. Hasil penelitian menunjukkan hipotesis (uji t) memperoleh hasil sebagai berikut: (1) Net Profit Margin berpengaruh positif signifikan terhadap Pertumbuhan Laba (2) Current Ratio tidak berpengaruh positif signifikan terhadap Pertumbuhan Laba. berpengaruh terhadap Pertumbuhan Laba dimana (3) Total Asset Turnover tidak berpengaruh terhadap Pertumbuhan Laba. (4) Ukuran Perusahaan tidak berpengaruh terhadap Pertumbuhan Laba. Hasil pengujian hipotesis (uji f) Net Profit Margin, Current Ratio, Total Asset Turnover, dan Ukuran Perusahaan berpengaruh positif dan signifikan terhadap Pertumbuhan Laba dimana f dihitung.
Pengaruh Total Asset Turnover, Debt To Equity Ratio, Current Ratio, dan Firm Size Terhadap Return On Asset pada Perusahaan Manufaktur Subsektor Makanan dan Minuman yang Terdaftar di BEI Tahun 2016-2023 Kurniasih, Reni; Merliana, Vina
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.471

Abstract

For the period of 2016–2023, this study is to ascertain the impact of the following factors on return on assets: firm size, debt to equity ratio, total asset turnover, and current ratio in manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange. An approach to verification and description is combined with a quantitative methodology in this study. Numerous tests are used in statistical testing, including the traditional assumption test, multiple linear regression test, Pearson correlation coefficient test, determination coefficient test, and hypothesis test with partial and simultaneous tests (t and f tests). The Food and Beverage Sub-Sector Manufacturing enterprises employs 64 enterprises, whose financial records provide the sample data. In nonprobability sampling, purposeful sampling is used. Version 26.0 of IBM SPSS was the analysis tool used in this investigation . According to study results, return on assets is significantly impacted by the debt to equity ratio, but it is not affected at all by the current ratio, total asset turnover, or business size. Return on assets is significantly impacted by the study's concurrently obtained current ratio, total asset turnover, debt to equity ratio, and firm size.
Return on Asset, Return on Equity, Gross Profit Margin and Net Profit Margin of manufacturing companies in the Consumer Sector Listed on the Indonesia Stock Exchange and its Impact on Earnings Growth from 2015 to 2022 Noor Khalifah, Widian; Merliana, Vina
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.478

Abstract

With regard to manufacturing businesses in the consumption sector listed on the Indonesia Stock Exchange between 2015 and 2022, the purpose of this study is to ascertain the impact of profitability measures, which include Return on Equity, Gross Profit Margin, and Net Profit Margin, on Profit Growth. An approach to verification and description is combined with a quantitative methodology in this study. A variety of statistical techniques are employed in the testing process, including the partial and simultaneous hypothesis testing (f and t tests), multiple linear regression, Pearson product moment correlation coefficient, determination coefficient, and classical assumption test. For this investigation, the sample was calculated using a combination of nonprobability and purposeful sampling methods. The consumption subsector's 48 manufacturing enterprises' financial reports provide the sample data. The data processing software utilized is SPSS version 26.0. Partially and concurrently, the study's findings indicate that profit growth is unaffected by return on equity, return on assets, gross profit margin, and net profit margin
The Influence of Bank Interest Rates on Home Sales Before and After The Covid-19 In Indonesia Salim, Hockey; Alfarisi, Ade Salman; Sumawidjaya, Riyandi Nur; Sajekti, Tjipto; Luntungan, Irving Ignatius Paul; Merliana, Vina; Setiyani, Aris; Kusumawardani, Astrin
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5172

Abstract

This research explores how changes in bank interest rates affected home sales in Indonesia, both before and after the Covid-19 pandemic, placing importance on the connection between interest rate changes and the real estate market's behavior. A quantitative analysis of data regarding interest rates, volumes of home sales, and relevant economic indicators shows that notable interest rate decreases before the pandemic generally aligned with an increase in home sales, which reflects the usual housing market reaction to more accessible financing. Post-pandemic, the analysis indicates a more complex interaction. Even with sustained low-interest rates, home sales saw a substantial decrease, likely due to increased economic uncertainty and shifting consumer preferences, in most cases influenced by the pandemic. These observations emphasize the importance of grasping market sentiment and purchasing behaviors, suggesting that healthcare crises can significantly alter economic activities, like real estate. Furthermore, the implications extend beyond real estate, advising policymakers and financial institutions to develop interest rate strategies that consider the changing landscape of consumer behavior in health-related crises. The study ultimately provides important insights into the housing market's resilience during external shocks and the role of financial policies in supporting economic stability amidst public health emergencies, therefore guiding effective economic recovery efforts.
Pengaruh Return on Asset, Return on Equity, Earning per Share, Debt on Equity Ratio terhadap Return Indeks Rahayu, Yeni Tantri; Merliana, Vina
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.6307

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Return On Asset (ROA), Return On Equity (ROE), Earning Per Share (EPS), dan Debt to Equity Ratio (DER) terhadap Return Indeks Harga Saham Gabungan (IHSG) di Bursa Efek Indonesia selama periode 2017–2024. Penelitian ini menggunakan pendekatan kuantitatif dengan data sekunder yang diperoleh dari laporan keuangan tahunan perusahaan dan publikasi resmi Bursa Efek Indonesia. Teknik pengambilan sampel dilakukan dengan metode purposive sampling berdasarkan kriteria tertentu, sehingga diperoleh 10 perusahaan dengan total 80 observasi. Metode analisis data yang digunakan meliputi analisis statistik deskriptif, uji asumsi klasik, serta analisis regresi linier berganda. Pengujian hipotesis dilakukan melalui uji parsial (uji t), uji simultan (uji F), dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa secara parsial variabel ROA, ROE, EPS, dan DER tidak berpengaruh signifikan terhadap Return Indeks IHSG. Selain itu, secara simultan keempat variabel independen tersebut juga tidak memiliki pengaruh yang signifikan terhadap Return Indeks. Nilai koefisien determinasi yang rendah menunjukkan bahwa variasi Return Indeks IHSG lebih banyak dipengaruhi oleh faktor lain di luar model penelitian, seperti kondisi makroekonomi, kebijakan moneter, dinamika pasar global, serta sentimen investor. Temuan ini menunjukkan bahwa pergerakan Return Indeks IHSG lebih merefleksikan respons pasar secara agregat dibandingkan kinerja keuangan internal perusahaan secara individual.
Pengaruh Return on Equity, Debt to Equity Ratio, dan Net Profit Margin terhadap Price to Book Value Marpaung, Munatiara; Merliana, Vina
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6325

Abstract

Pengukuran nilai perusahaan dalam industri makanan serta minuman menjadi perhatian utama investor guna mengukur efektivitas manajemen keuangan. Melalui nilai perusahaan, pasar menangkap sinyal sejauh mana keputusan manajerial mampu menjaga kesinambungan finansial dan mengarahkan perusahaan pada posisi kompetitif, sehingga kepercayaan investor terbentuk tidak hanya dari kinerja saat ini, tetapi juga dari ekspektasi perkembangan perusahaan ke depan dalam jangka panjang dan kondisi pasar yang dinamis. Studi ini mengeksplorasi pengaruh profitabilitas dan kebijakan pendanaan terhadap Price to Book Value pada berbagai emiten sektor konsumsi di pasar modal Indonesia untuk rentang waktu 2017–2024. Menggunakan kerangka kuantitatif dengan analisis deskriptif serta verifikatif, riset ini mengolah informasi dari laporan keuangan tahunan yang dikumpulkan lewat metode purposive sampling. Analisis data diproses melalui teknik regresi linear berganda beserta pengujian hipotesis secara parsial maupun kolektif. Berdasarkan hasil uji, ditemukan bahwa Return on Equity memegang peranan utama dalam menentukan fluktuasi Price to Book Value. Sebaliknya, Debt to Equity Ratio dan Net Profit Margin tidak memperlihatkan dampak nyata secara individu. Namun, secara simultan, ketiga indikator keuangan tersebut terbukti berkontribusi terhadap pergeseran nilai perusahaan. Temuan ini menegaskan bahwa efektivitas perusahaan dalam memaksimalkan imbal hasil ekuitas jauh lebih krusial bagi pembentukan nilai pasar dibandingkan aspek struktur modal atau margin laba bersih. Untuk pengembangan studi pada periode mendatang, direkomendasikan kepada periset selanjutnya agar mengintegrasikan variabel tambahan yang belum dibahas dalam studi ini, seperti indikator makroekonomi (misalnya inflasi), serta memperpanjang rentang waktu observasi guna memperoleh hasil yang lebih komprehensif.