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Pengaruh Strategi Biaya Rendah dan Diferensiasi terhadap Keberhasilan PT Tahu Tauhid Vina Merliana; Albert Kurniawan
Jurnal Manajemen Maranatha Vol 15 No 2 (2016)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v15i2.16

Abstract

This study discusses the company PT TAHU TAUHID Lembang in the city, the researchers are interested in doing research on this company, as the company is one part of the changes to the types of food in the know begin by providing a variety of flavors to him. The factory is well know for success in business, the company's emphasis on increasing the efficiency and utilization of external circumstances, while also maintaining its uniqueness PT TAHU TAUHID. To the authors to take the title of the thesis about Influence Strategies (Low Cost and Differentiation) the success of the business. The purpose of this study was todetermine a low cost to determine the success of PT TAHU TAUHID Lembang, and to determine the differentiation strategy of competitive advantage held by PT TAHU TAUHID Lembang. In the sampling method nonprobability sampling is saturatedwith 75 employees. The results from 75 employees to prove that the competitive advantage of Differentiation shows more influence on the success of its PT TAHU TAUHID, whereas Low cost does not significantly affect the success of PT TAHUTAUHID.Keywords: Strategies Competitive Advantage, Low Cost, Differentiation, The success of the business.
Pengaruh Current Ratio, Return On Equity dan Debt To Equity Ratio Terhadap Harga Saham (Pada Perusahaan Konstruksi Bangunan di Bursa Efek Indonesia Periode Tahun 2014-2023) Rukmana, Azlina Nur Fitriani; Merliana, Vina
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3979

Abstract

This study aims to determine and explain the effect of Current Ratio, Return on Equity and Debt To Equity Ratio on Stock Prices in Building Construction companies listed on the Indonesia Stock Exchange for the 2014-2023 Financial Report Period with a sample of 7 companies. The research method used is quantitative with a descriptive and verification approach. Descriptive Statistical Analysis consists of Maximum Value, Minimum Value, Mean and Standard Deviation. The results of the descriptive analysis show that construction stock prices tend to decline during 2014-2023, while the financial ratios studied fluctuate and in 2020 tend to decline sharply. Verification Statistical Analysis consists of Classical Assumption Test and Multiple Linear Regression Test. Based on the results of partial hypothesis testing (t-test), the results obtained Current Ratio has no effect on Stock Price, while Return on Equity and Debt to Equity Ratio have an effect on Stock Price. While the simultaneous test through the F test, there is a simultaneous effect of Current Ratio, Return on Equity and Debt To Equity Ratio on Stock Price. Thus, the financial ratio determines investor decisions, thus affecting changes in stock prices. The absence of the Current Ratio indicates the characteristics of a building construction company where the Current Ratio cannot be used as a benchmark for increasing stock prices. Investors prefer long-term financial performance compared to short-term.
Pengaruh Net Profit Margin, Current Ratio, Total Asset Turnover dan Ukuran Perusahaan Terhadap Pertumbuhan Laba Yantri, Riska Yuli; Merliana, Vina
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13092

Abstract

Tujuan penelitian adalah untuk mengetahui pengaruh Net Profit Margin, Current Ratio, Total Asset Turnover, dan Ukuran Perusahaan terhadap Pertumbuhan Laba. Penelitian ini tergolong penelitian kuantitatif dengan pendekatan deskriptif dan verifikatif dan teknik pengumpulan data dapat diperoleh melalui studi kepustakaan dan dokumentasi. Teknik pengambilan sampel menggunakan purposive sampling. Analisis data menggunakan analisis regresi linier berganda dan koefisien determinasi serta uji hipotesis. Pengelolaan data menggunakan aplikasi Statistical Product and Service Solution versi 26. Hasil penelitian menunjukkan hipotesis (uji t) memperoleh hasil sebagai berikut: (1) Net Profit Margin berpengaruh positif signifikan terhadap Pertumbuhan Laba (2) Current Ratio tidak berpengaruh positif signifikan terhadap Pertumbuhan Laba. berpengaruh terhadap Pertumbuhan Laba dimana (3) Total Asset Turnover tidak berpengaruh terhadap Pertumbuhan Laba. (4) Ukuran Perusahaan tidak berpengaruh terhadap Pertumbuhan Laba. Hasil pengujian hipotesis (uji f) Net Profit Margin, Current Ratio, Total Asset Turnover, dan Ukuran Perusahaan berpengaruh positif dan signifikan terhadap Pertumbuhan Laba dimana f dihitung.
Pengaruh Total Asset Turnover, Debt To Equity Ratio, Current Ratio, dan Firm Size Terhadap Return On Asset pada Perusahaan Manufaktur Subsektor Makanan dan Minuman yang Terdaftar di BEI Tahun 2016-2023 Kurniasih, Reni; Merliana, Vina
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.471

Abstract

For the period of 2016–2023, this study is to ascertain the impact of the following factors on return on assets: firm size, debt to equity ratio, total asset turnover, and current ratio in manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange. An approach to verification and description is combined with a quantitative methodology in this study. Numerous tests are used in statistical testing, including the traditional assumption test, multiple linear regression test, Pearson correlation coefficient test, determination coefficient test, and hypothesis test with partial and simultaneous tests (t and f tests). The Food and Beverage Sub-Sector Manufacturing enterprises employs 64 enterprises, whose financial records provide the sample data. In nonprobability sampling, purposeful sampling is used. Version 26.0 of IBM SPSS was the analysis tool used in this investigation . According to study results, return on assets is significantly impacted by the debt to equity ratio, but it is not affected at all by the current ratio, total asset turnover, or business size. Return on assets is significantly impacted by the study's concurrently obtained current ratio, total asset turnover, debt to equity ratio, and firm size.
Return on Asset, Return on Equity, Gross Profit Margin and Net Profit Margin of manufacturing companies in the Consumer Sector Listed on the Indonesia Stock Exchange and its Impact on Earnings Growth from 2015 to 2022 Noor Khalifah, Widian; Merliana, Vina
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.478

Abstract

With regard to manufacturing businesses in the consumption sector listed on the Indonesia Stock Exchange between 2015 and 2022, the purpose of this study is to ascertain the impact of profitability measures, which include Return on Equity, Gross Profit Margin, and Net Profit Margin, on Profit Growth. An approach to verification and description is combined with a quantitative methodology in this study. A variety of statistical techniques are employed in the testing process, including the partial and simultaneous hypothesis testing (f and t tests), multiple linear regression, Pearson product moment correlation coefficient, determination coefficient, and classical assumption test. For this investigation, the sample was calculated using a combination of nonprobability and purposeful sampling methods. The consumption subsector's 48 manufacturing enterprises' financial reports provide the sample data. The data processing software utilized is SPSS version 26.0. Partially and concurrently, the study's findings indicate that profit growth is unaffected by return on equity, return on assets, gross profit margin, and net profit margin