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All Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen Riset Inovasi
Annisa Riyu Mezaluna
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Religion Decision Sciences, Operations Research & Management Education Social Sciences Other

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Pemanfaatan Digital Marketing Bagi Pengembangan UMKM Sektor Souvenir di Kota Surakarta Annisa Riyu Mezaluna; Amadea Novita Mahastri; Muhammad Ilyas Bahtiar; Bayu Aji Santoso; Denisa Eka; Marjam Desma Rahadhini
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 14 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8245969

Abstract

This study aims to analyze alternative strategies for UMKM development in the souvenir sector in Surakarta using SWOT analysis. This research design uses a qualitative design. Data collection techniques used are interviews with owners, employees, and administration. The results of this research show an alternative strategy for UMKM development with strengths, weaknesses, threats and opportunities. The results of the SWOT analysis produce 6 alternative strategies that can be chosen by the company, namely: 1) Establishing cooperation with potential raw material providers to increase production and market share. 2) Utilizing the convenience of Micro and Small business permits from the government to increase production and share. 3) Creating products with more varied shapes and materials 4) Implementing a management system for the craftsman's internal organization. 5) Increasing product distribution to potential areas accompanied by vigorous and continuous promotional activities by utilizing Information Technology. 6) Build and develop cooperation with parties who provide capital and product design to increase production and market share.
Pengaruh Literasi Keuangan, Financial Technology, Orientasi Kewirausahaan dan Inovasi Produk terhadap Kinerja Keuangan UMKM Kecamatan Banjarsari Kota Surakarta Annisa Riyu Mezaluna; Edi Wibowo
Jurnal Manajemen Riset Inovasi Vol. 2 No. 4 (2024): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i4.3186

Abstract

The development of culinary MSMEs in Banjarsari District, Surakarta City has developed rapidly, but the increase in the number of culinary MSMEs in Banjarsari District, Surakarta City is not necessarily followed by an increase in the financial performance of these MSMEs This study aims to find out and analyze the influence of financial literacy, financial technology, entrepreneurial orientation, and innovation towards the financial performance of culinary MSMEs in Banjarsari District, Surakarta City. Data collection in this study uses a questionnaire distributed to respondents. The sample in this study amounted to 95 culinary MSMEs in Banjarsari District, Surakarta City with the type of sampling, namely purposive sampling with the consideration that the MSMEs have been running for at least 2 (two) years. The analysis methods used in this study are descriptive analysis, multiple linear regression analysis, t-test, F test (model accuracy test), and determination coefficient test (R2). The results showed that the determination coefficient (adjusted R Square) is 0.548. Means This means that the amount of contribution of the influence of the independent variable X1 (financial literacy), X2 (financial technology), X3 (entrepreneurial orientation) and X4 (product innovation) towards Y (performance finance) by 54.8%. The rest (100% - 54.8%) = 45.2% is influenced by other variables outside the model such as the work environment, company size, market competitiveness, operational costs, working capital, etc.
Co-Authors Amadea Novita Mahastri Bayu Aji Santoso Denisa Eka Edi Wibowo Marjam Desma Rahadhini Muhammad Ilyas Bahtiar