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All Journal Jurnal Ilmiah Wahana Pendidikan JURNAL PENGABDIAN MASYARAKAT AKADEMISI
Iola Riris Simanjuntak
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PENGGUNAAN BAHASA INDONESIA DALAM KOMUNIKASI MARKETING DI PERUSAHAAN HONDA PT LUMENINDO GILANG CAHAYA SURABAYA Laura Geovani Rumahorbo; Sherly Anindhya Meyra L. T; Iola Riris Simanjuntak; Katherine Situmorang; Alifah Naurah Saalsabila; Diandra Dwi Navita; Endang Sholihatin
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 15 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8208317

Abstract

In indonesian languange marketing communications activities of the company to ensure the language used can strengthen the company's image and increase consumer confidence. This study purpose is to analyze the use of Indonesian in marketing communications at the Honda company PT Lumenindo Gilang Cahaya Surabaya, to find out how to use Indonesian in marketing communications in Honda company PT Lumenindo Gilang Cahaya, and to find out how the strategy is to use Indonesian in marketing communications to attract potential buyers' interest in PT Lumenindo Gilang Cahaya's Honda and how the impact of using non-standard Indonesian in marketing communications has on the image of Honda PT Lumenindo Gilang Cahaya's company. The procedure in this study is a qualitative approach, then data is collected through interviews, observations, and surveys. This study found: 1) the use of Indonesian in marketing communications as a basic aspect of delivering business messages, 2) strategies for using Indonesian in marketing communications to attract potential buyers, using easy-to-understand Indonesian, adjusting the language to target buyers, and using popular terms. 3) the impact of using non-standard Indonesian in marketing communications on company image can make the message difficult to understand and reduce consumer confidence in the company.
Optimalisasi Wawasan tentang Media Sosial & E-commerce Sebagai Strategi Unggulan dalam Branding UMKM di Desa Bicak Anisa Putri Maharani; Putri Kurnia Sari; Iola Riris Simanjuntak; M. Arief Safi'i; Syarief Hidayat
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 2 No. 3 (2024): Juli
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v2i3.882

Abstract

Bicak Village is a village with promising economic potential, especially through the Micro, Small and Medium Enterprises (MSME) sector. However, challenges in marketing and branding local products are still a significant obstacle for MSMEs in this village. This article aims to optimize the use of social media and e-commerce as superior branding strategies to increase the competitiveness of MSMEs in Bicak Village. The method used in this article focuses more on a qualitative analysis approach, namely data collection, observation, and direct interviews with MSME actors. The results found are exploring how MSME actors can utilize digital platforms to increase product visibility, reach a wider market, and strengthen their image. brand. The research results show that implementing this digital strategy will not only increase sales, but will also have a positive impact on the sustainability of MSME businesses in Bicak Village.
Co-Authors Alifah Naurah Saalsabila Anisa Putri Maharani Diandra Dwi Navita Endang Sholihatin Katherine Situmorang Laura Geovani Rumahorbo M. Arief Safi'i Putri Kurnia Sari Sherly Anindhya Meyra L. T Syarief Hidayat