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All Journal JURNAL PENGABDIAN MASYARAKAT AKADEMISI
M. Arief Safi'i
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Religion Humanities Social Sciences

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Optimalisasi Wawasan tentang Media Sosial & E-commerce Sebagai Strategi Unggulan dalam Branding UMKM di Desa Bicak Anisa Putri Maharani; Putri Kurnia Sari; Iola Riris Simanjuntak; M. Arief Safi'i; Syarief Hidayat
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 2 No. 3 (2024): Juli
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v2i3.882

Abstract

Bicak Village is a village with promising economic potential, especially through the Micro, Small and Medium Enterprises (MSME) sector. However, challenges in marketing and branding local products are still a significant obstacle for MSMEs in this village. This article aims to optimize the use of social media and e-commerce as superior branding strategies to increase the competitiveness of MSMEs in Bicak Village. The method used in this article focuses more on a qualitative analysis approach, namely data collection, observation, and direct interviews with MSME actors. The results found are exploring how MSME actors can utilize digital platforms to increase product visibility, reach a wider market, and strengthen their image. brand. The research results show that implementing this digital strategy will not only increase sales, but will also have a positive impact on the sustainability of MSME businesses in Bicak Village.
Co-Authors Anisa Putri Maharani Iola Riris Simanjuntak Putri Kurnia Sari Syarief Hidayat